Anthem Worldwide, the global creative agency has partnered with Britvic, the British producer of soft drinks to launch a three-day brand awareness and trial event in London. The agency currently works with Teisseire as its lead activation, social and content agency.
The Teisseire brand is nearly 300 years old and is famous in France for its innovative flavours that taste just like the real fruit. The brand is the leader in France in the cordial market with every recipe uniquely crafted to extract beautiful flavours from the finest ingredients. The ‘sirop’ is often blended with water, alcohol and hot or cold drinks to add originality and verve and its 0% sugar range, ‘Le 0%’, which launched this year, continues to deliver with no compromise on flavour.
Teisseire launched two years ago in the UK and is available at Waitrose, Sainsbury’s and some Asda stores. This new awareness campaign has been developed to encourage trial and purchase and to raise the brand’s profile in the UK market.
Over three days ahead of the bank holiday weekend, the Anthem brand experience team will bring Teisseire’s key flavour variants: Elderflower, Grenadine, Passionfruit and Lemon to life under the campaign ‘Jardin de Flavour.’
A quintessentially French Citroën van, set within an immersive French garden will feature in London’s South Bank on Thursday (10am-8pm), Kings Cross (8am-8pm) on Friday and Westfield, Shepherd’s Bush (10am-10pm) on Saturday to complete the ‘pop-up’ bar tasting event. Locations have been specifically chosen with proximity to store in mind.
The different flavour variants will form the basis of three cocktails, which consumers can purchase, and a free mocktail: Sunset in Saint Tropez, Jardin Collins, Berry Fizz and Sunrise in Paris. Each will be expertly crafted by a team of the UK’s best cocktail creators.
Consumers can scan ‘connected’ flyers to recreate the cocktails at home and will also receive a discount against a purchase of the product at Waitrose and Sainsbury’s.
Ilan Arkin, Marketing Manager at Britvic, commented: “We’ve crafted our process over the years so consumers can enjoy a great tasting quality product. With Anthem’s help, we’re now able to bring a dash of French flair and a touch of joie de vivre direct to Londoners’ lives through the Teisseire brand this summer.”
Kimberley Warren, Anthem Client Services Director added: “We’re thrilled to continue our partnership with Teisseire and deliver a connected experience across high-profile London locations, allowing consumers to taste and enjoy this great product.”
Source: Anthem Worldwide