The Iconic Cookie Brand Reveals its Latest Creative Strategic Platform and Creative Campaign ideated by creative agency LePub Amsterdam OREO, the distinctive American black and white cookie brand, introduces its new European brand platform, “Trust The Twist”, with the aim of bringing playfulness into everyday habits and becoming part of people’s daily routine by leveraging […]
Cadbury, in partnership with its global agency of record, VCCP, is relaunching the integrated campaign ‘The Big Win Win’ for the second consecutive year, continuing its support for local shops and their vital role within communities. The Big Win Win is a nationwide campaign from Cadbury designed to foster generosity and community spirit. It provides […]
McDonald’s UK and creative partners Leo Burnett UK are inviting besties to make their commitment to share McNuggets official with a formal contract as part of their latest work, ‘The Pre-Nug Agreement’. Sharing Chicken McNuggets is the ultimate act of love and commitment. For the first time ever, McDonald’s is making that commitment official. The campaign […]
Pepsico has launched the campaign for its Extra Flamin’ Hot platform of super-spicy snacks, by repurposing an existing ad, using post-production skills from POD LDN. London-based post-production company, POD LDN, recreated the existing spot, originally shot in Mexico by Lovster, and gave it a fresh twist by adding Nelly’s famous ‘It’s getting hot in here’ […]
Concha Y Toro UK Brands Marketing Controller, Claire Raine, spreads the ‘Joy’ of wine and discusses breaking down the barriers of an age-old industry. Tell us about your winning product and why it resonates so well with the consumer. Joy is joyous, shareable and a whole new way of drinking wine. It was designed with […]
The Silver Spoon Company – a business of Associated British Foods – collaborated with Bristol-based strategic brand design studio, Outlaw, to deliver the biggest rebrand in its history. Aiming to cement its position as the nation’s favourite sugar brand and inspire more moments of baking joy. As the UK’s leading sugar brand1, Silver Spoon boasts […]
SIG’s packaging innovation means ‘less plastic – more carton’ Nutifood, a leading Vietnamese dairy company, is opting for one of SIG’s latest packaging innovations – the highly convenient on-the-go SIG DomeMini carton bottle. The small-size carton pack will offer consumers in Vietnam all the convenience of a plastic bottle and the sustainability benefits of a […]
Increased indulgence from the No.1 cake brand in free from Mrs Crimble’s, the gluten free bakery brand owned by Ecotone UK, has launched one of its most indulgent products yet with Double Choc Macaroons. Building on the success of the ever-expanding Big Macaroons range, Double Choc is the latest in the popular range of gluten-free […]
In March 2023, the Recycle for Good program in Indonesia was initiated by SIG, a leading solutions provider of packaging with a unique portfolio of aseptic carton, bag-in-box, and spouted pouch. This program is supported by the SIG Foundation and aims to create behavioral change, encourage the public to deliver their recyclable waste to a […]
Collagen-themed tea to support smooth supple skin and joint stiffness Hot on the heels of their groundbreaking menopause tea launch, it was perhaps inevitable that D’Amazonia would next turn its gaze to a cutting-edge, collagen inspired hot beverage on account of its manifold health benefits. D’Amazonia’s Beauty Tea contains: Chinese Green Tea, collagen peptides, hibiscus, […]