The collaboration aims to “get the world talking” about Peace One Day, a non-profit that is lobbying to designate 21 September as Peace Day. Since their mantra is “Who will you make peace with?”, Burger King hopes for a ceasefire on the “burger wars” between them and McDonald’s for this cause.
According to to their letter, the proposed result is the hybrid McWhopper, “with all the tastiest bits of your Big Mac and our Whopper, united in one delicious, peace-loving burger.” Burger King offers that a mixed crew sell the hybrid burger on 21 September, at a pop-up store at an unnamed location.
The Golden Arches though has promptly responded, politely turning down Burger King’s proposal.
McDonald’s CEO Steve Easterbrook published the response via the brand’s Facebook page, in which he commended the initiative as a “great idea” and “inspiration for a good cause”, but ultimately declared it a no-go.