Absolut Celebrates Australian Marriage Equality in ‘Absolute Love’ Campaign by Cummins&Partners

Absolut Celebrates Australian Marriage Equality in ‘Absolute Love’ Campaign by Cummins&Partners

Absolut has announced the launch of Absolut Love, a campaign developed by Cummins&Partners Sydney, that celebrates the stories of Australian marriage equality since the historic YES vote in 2017. As part of the campaign, Absolut has created one of its iconic posters aligned to its major partnership with Sydney Gay & Lesbian Mardi Gras. The […]

Good Beer Co. Brings Beer and Dogs Together with the Launch of ‘Pale Tail’

Good Beer Co. Brings Beer and Dogs Together with the Launch of ‘Pale Tail’

Following the successful launch of Love² and Great Barrier Beer, Brother & Co have once again been entrusted by the Good Beer Co to launch its latest initiative: a beer that supports animal welfare.  Working pro bono, Brother & Co has developed a complete brand identity, packaging as well as advertising collateral for the new […]

Australian Beef Hits a High Note as ‘The Greatest Meat on Earth’ in New Campaign by The Monkeys

Australian Beef Hits a High Note as ‘The Greatest Meat on Earth’ in New Campaign by The Monkeys

Australian Beef has launched the sequel to the popular ‘Australian Beef. The Greatest’ campaign to remind people that the greatest meat on Earth is 100% Australian. Continuing the song format of the first chapter, the campaign titled ‘The Greatest Meat on Earth. In the World’ directed by Nick Kelly of The Sweet Shop, sets out […]

McDonald’s Celebrates Australia’s Favourite Season in Summer Campaign by DDB Sydney

McDonald’s Celebrates Australia’s Favourite Season in Summer Campaign by DDB Sydney

Australia is famous for its summers; long, hot days spent enjoying the sun and the sea. Aussies can’t help loving it just as much as they love shortening words and tucking into Macca’s. DDB Sydney has connected the nation’s favourite season with its favourite place to eat in this recently launched campaign. As the temperatures […]

Cowan London Breathes New Life into Billson’s Brewery

Cowan London Breathes New Life into Billson’s Brewery

Independent, international design agency Cowan London unveils the brand identity and packaging design for Billson’s new range of all natural small-batch sodas – part of a bigger project to rejuvenate one of Australia’s oldest drinks manufacturers. It was way back in 1865 when Englishman George Billson first started making drinks from the exceptionally pure Alpine […]

Meat Livestock Australia Calls for Trans-Tasman Unity in New Summer Lamb Campaign

Meat Livestock Australia Calls for Trans-Tasman Unity in New Summer Lamb Campaign

The long awaited summer campaign for Australian Lamb has launched – calling for Australia and New Zealand to come together over a lamb meal. Building on the brand platform ‘Share the Lamb’, the integrated campaign via The Monkeys sets out to extend the ‘rosemary sprig’ to our neighbouring nation and bridge the divide over something […]

Sydney Beer Co. Launches Australian-First ‘Summer Price Index’ in New Campaign

Sydney Beer Co. Launches Australian-First ‘Summer Price Index’ in New Campaign

Sydney Beer Co. has announced the second instalment of its ‘Sydney Time’ campaign – the ‘Sydney Beer Co. Summer Price Index‘ – a temperature-related pricing initiative, via BD. The innovation uses real-time weather data to create a temperature-related discount of up to 49% live on your smartphone. Beer drinkers are encouraged to monitor the daily […]

Aussie Legends Launch Arnott’s Shapes Vegemite & Cheese in New Campaign by Publicis Groupe

Aussie Legends Launch Arnott’s Shapes Vegemite & Cheese in New Campaign by Publicis Groupe

Iconic Australian snacking brand Arnott’s has partnered with Australia’s favourite spread to create a legendary new snack: Shapes Vegemite & Cheese. Arnott’s has launched a new campaign via Publicis Groupe set to elevate true moments of mate-ship this Aussie summer. To promote the new product, Arnott’s is also partnering with Seven West Media and five […]

Subway Invites Aussies to Fall in Love Again in New Campaign by JWT Sydney

Subway Invites Aussies to Fall in Love Again in New Campaign by JWT Sydney

Mixing a little bit of love with humour, Subway is inviting its customers to fall in love with lunch again, via a new tongue-in-cheek campaign created by J. Walter Thompson Sydney. Believing its customers were becoming complacent about their lunch choices, Subway set out to showcase all its fresh new flavours, new sauces and seasonings, […]

Roll’d Unveils New ‘All Roll’d Up’ Summer Campaign for its Soldiers Brand via The Sphere Agency

Roll’d Unveils New ‘All Roll’d Up’ Summer Campaign for its Soldiers Brand via The Sphere Agency

Roll’d has just launched a new summer campaign for its Soldiers (rice paper rolls). Developed by The Sphere Agency, the “all roll’d up” campaign heroes the healthy and fresh ingredients that go into Soldiers as well as other benefits, such as being a perfect and balanced meal on the go. The campaign is currently running […]

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