Budweiser and Charlize Theron Join Forces for Budweiser Reserve Copper Lager

Budweiser and Charlize Theron Join Forces for Budweiser Reserve Copper Lager

Budweiser revealed its commercial starring Oscar-winning actress, Charlize Theron, alongside the brand’s limited-edition Budweiser Reserve Copper Lager. The :60 commercial, titled “The New Bud in Town,” is set to Run-D.M.C’s “Tricky” and features Theron, as she kicks ass in games across the bar all while never spilling a drop of her beer. The new creative brings […]

Coca-Cola and Ogilvy Get the Philippines to Fizz up their Valentine’s with a Love Song

Coca-Cola and Ogilvy Get the Philippines to Fizz up their Valentine’s with a Love Song

Two days before Valentine’s Day, Coca-Cola Philippines set hearts a flutter with a one-day pop-up vending machine that dared lovebirds to fizz up their love.  Amid couples and hopeful singles, Coca-Cola set up the special Valentine’s vending machine in picturesque Circuit Makati, inviting people to fizz up their love with a no-frills mechanic: Grab the […]

Absolut Celebrates Australian Marriage Equality in ‘Absolute Love’ Campaign by Cummins&Partners

Absolut Celebrates Australian Marriage Equality in ‘Absolute Love’ Campaign by Cummins&Partners

Absolut has announced the launch of Absolut Love, a campaign developed by Cummins&Partners Sydney, that celebrates the stories of Australian marriage equality since the historic YES vote in 2017. As part of the campaign, Absolut has created one of its iconic posters aligned to its major partnership with Sydney Gay & Lesbian Mardi Gras. The […]

Coors Light Toasts Farmers in Response to Bud Light’s Super Bowl Campaign

Coors Light Toasts Farmers in Response to Bud Light’s Super Bowl Campaign

Coors Light on February 15 called on bar patrons across the US to toast the nation’s farmers. The celebration, hashtagged #ToastToFarmers, is a tribute to the men and women who harvest the ingredients that go into the ‘World’s Most Refreshing Beer’. It’s also the latest riposte to Anheuser-Busch for spending millions on national ads during the […]

Hendrick’s Gin Turns the Cucumber into an Unlikely Valentine’s Day Star in Singapore

Hendrick’s Gin Turns the Cucumber into an Unlikely Valentine’s Day Star in Singapore

Hendrick’s Gin concluded its unusual Valentine’s Day campaign in which it offered the love-struck gin lovers of Singapore a chance to buy cucumber-themed gifts. The campaign, by Iris Singapore and titled ‘A Most Unusual Valentine’s’, ran for the weeks leading up to the day, largely through social, digital and PR, ultimately leading people to a special […]

evian Launches Reusable Water Bottle Collaboration with Virgil Abloh at New York Fashion Week

evian Launches Reusable Water Bottle Collaboration with Virgil Abloh at New York Fashion Week

evian has revealed its first refillable glass water bottle, designed by the brand’s creative advisor for sustainable innovation design, Virgil Abloh. The reusable bottle was unveiled during New York Fashion Week 2019. Made in collaboration with beverage brand SOMA, the limited-edition 17oz. water bottle is made of glass, with a bamboo lid. A white, protective silicone sleeve features […]

NBA All-Star Al Horford Tips Off 2019 with ‘Built with Chocolate Milk’ Campaign

NBA All-Star Al Horford Tips Off 2019 with ‘Built with Chocolate Milk’ Campaign

NBA All-Star, Al Horford, has a strong history of battling in the paint, both offensively and defensively. A true triple-threat – scoring, rebounding and assisting – Horford has continuously played at a high level, earning the right to be named an All-Star five times, a testament to his balanced approach to recovery and nutrition. As he […]

English Tea Shop Refreshed by Brand Partner Echo

English Tea Shop Refreshed by Brand Partner Echo

English Tea Shop revealed a revitalised brand identity and packaging, created by design and innovation agency Echo. This not only delivers a consistent English Tea Shop look and feel across the 55 countries it trades in, it is also an example of how to build a strong, unified brand behind a story of sustainability. Since […]

Finnish Beer Brand Wants Lovers to Wear a Bear this Valentine’s Day for a Loneliness Charity

Finnish Beer Brand Wants Lovers to Wear a Bear this Valentine’s Day for  a Loneliness Charity

Karhu Beer wants couples to wear a bear this Valentine’s Day, and in return it will donate to a loneliness charity. Conceived by Hasan & Partners, a limited edition twin t-shirt pack, featuring a design by fashion art illustrator Laura Laine, go on-sale for 24 hours on 14 February, with profits going to loneliness charity, […]

Greene King Partners with Chris Kamara and talkSPORT

Greene King Partners with Chris Kamara and talkSPORT

Greene King, the UK’s leading pub retailer and brewer, has partnered with national broadcaster talkSPORT and footballing legend Chris Kamara to sponsor the Hawksbee and Jacobs weekday afternoon show. Chris Kamara will be once again teaming up with the pub company after a successful partnership during the World Cup, and will be the voice and […]

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