Shackleton Whisky Launches Shazam Augmented Reality Experience

Shackleton Whisky Launches Shazam Augmented Reality Experience

Shackleton Whisky, created to honour adventurer Sir Ernest Shackleton, is launching Shackleton Augmented Reality (AR) in partnership with Shazam. Shazam, which originally launched as a music identification app, has grown into a content distribution platform with Shackleton Whisky as one of its first brand partners. The environment comes to life on the Shackleton Gift Box, and […]

Strongbow Apple Ciders Refreshes Chinese New Year with a Cider Made Playlist

Strongbow Apple Ciders Refreshes Chinese New Year with a Cider Made Playlist

Strongbow Apple Ciders has launched its Chinese New Year campaign, created by Bonsey Jaden Malaysia, that features a playlist of refreshing sounds of the brand’s much-loved apple ciders. For the first time, Strongbow is leveraging on the power of autonomous sensory meridian response (ASMR) technology to invigorate the festivity.  The campaign – aims to illustrate […]

OREO Teams with Snapchat for European Push as it Invites People to Show their Playful Side

OREO Teams with Snapchat for European Push as it Invites People to Show their Playful Side

OREO, the world’s favourite cookie, has partnered with Snapchat to launch a major pan-European campaign, ‘OREO People: Show Your Playful Side’. The campaign, which will run across 28 markets, will feature on-pack activation as part of OREO’s drive to further penetrate the UK and European markets. The initiative was developed with creative agency ELVIS and […]

Sydney Beer Co. Launches Australian-First ‘Summer Price Index’ in New Campaign

Sydney Beer Co. Launches Australian-First ‘Summer Price Index’ in New Campaign

Sydney Beer Co. has announced the second instalment of its ‘Sydney Time’ campaign – the ‘Sydney Beer Co. Summer Price Index‘ – a temperature-related pricing initiative, via BD. The innovation uses real-time weather data to create a temperature-related discount of up to 49% live on your smartphone. Beer drinkers are encouraged to monitor the daily […]

Cadbury Creme Egg Hacks Other Brands’ Ads to Launch an ‘Easter Egg’ Hunt Like No Other

Cadbury Creme Egg Hacks Other Brands’ Ads to Launch an ‘Easter Egg’ Hunt Like No Other

Cadbury Creme Egg, the Mondelēz-owned chocolate brand, has revealed a major new integrated campaign, ‘Hunt the White Creme Egg’. The initiative was developed in partnership with creative agency ELVIS. The campaign, which includes TV, print, OOH, digital, social, instore, PR and media partnership activity, announces the return of the coveted white Creme Eggs. It seeks […]

Domino’s Launches New Year’s Day Campaign – ‘The Official Food of Your Happy Place’

Domino’s Launches New Year’s Day Campaign – ‘The Official Food of Your Happy Place’

Following on from last year’s incredibly successful ‘Recovery Channel’, Domino’s yet again found another way to help the masses recover from the night before, on New Year’s Day. ‘The Official Food Of Your Happy Place’ is a one-day campaign created by VCCP, which let people take a break from the night before’s grogginess, by visiting […]

Starbucks Creates Unified Virtual Store in China via Alibaba Technology

Starbucks Creates Unified Virtual Store in China via Alibaba Technology

Starbucks will push the boundaries in digital innovation with the launch of its first-of-its-kind virtual Starbucks store in China. This ground-breaking digital collaboration with Alibaba Group unlocks new levels of engagement unseen in the marketplace today with customers. By transcending the traditional limitations of a single-app, to provide customers a unified one-stop Starbucks digital experience across […]

Defend Against Insidious Double Dippers with Philadelphia’s Double Diptector

Defend Against Insidious Double Dippers with Philadelphia’s Double Diptector

Double dipping is one of the biggest party fouls, but one-in-four Americans secretly double dip. Remember the Seinfeld episode? Philadelphia, the brand known for its high-quality cream cheese spreads is going to the extreme to make sure that dips everywhere are safe from double dippers. Introducing the Philadelphia Dips Double Diptector, a smart device made […]

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