HEINEKEN Taps into Talent Around the World for Go Places 2.0

HEINEKEN Taps into Talent Around the World for Go Places 2.0

HEINEKEN launches an innovative new campaign informed by the real and exciting experiences of employees, to engage and inspire future talent. Go Places 2.0 features 33 HEINEKEN employee stories from around the world that showcase the entrepreneurial culture upon which the company was built. The collection of films illustrate how with the right mindset, people […]

Heineken Suggests You Enjoy the Troubles the Asian Festive Season Brings

Heineken Suggests You Enjoy the Troubles the Asian Festive Season Brings

Heineken APAC launches its first global campaign targeting various festive seasons, initially rolling out in 15 Asian markets in the first quarter of 2019, including China and Vietnam. Building on the brand’s new global creative approach of a refreshing perspective on common beliefs, Heineken’s new campaign invites people to enjoy the holiday season to the […]

Cruzcampo Rediscovers Its Historic Character with New Brand Visual Identity by Bulletproof

Cruzcampo Rediscovers Its Historic Character with New Brand Visual Identity by Bulletproof

HEINEKEN has partnered with the London office of strategic brand design agency Bulletproof to reignite the soul of Cruzcampo, their iconic Spanish beer brand. The agency was appointed to the project in June 2016. Cruzcampo was founded in Seville in 1904 – the first brewer to be based in the south of Spain, established with […]

Heineken Brazil Launches New Action Packed Campaign for Itubaína by Talent Marcel

Heineken Brazil Launches New Action Packed Campaign for Itubaína by Talent Marcel

 Brazilians love Guaraná. It’s the local soft drink and for those who have grown up in Brazil, it has the taste of childhood. Now Heineken Brazil is launching its new Itubaína Guaraná, and that’s where the campaign positioning comes from. It promises to remind grown-ups of long forgotten fun, something they might have lost […]

Tiger Beer Creates 3D Installations to Showcase ‘District’ Bottles on the Streets of Singapore

Tiger Beer Creates 3D Installations to Showcase ‘District’ Bottles on the Streets of Singapore

 Tiger Beer has launched larger than life 3D versions of its bottle at bus shelters to celebrate a limited-edition Singapore district bottle series. According to the Asia Pacific Breweries-owned brand, these district bottles showcase artwork which is inspired by cultural elements that define each district. The public gets to vote for the district to […]

Tiger Beer Rallies Fearless and Unconventional Talent to Launch “Roar Collective” at First Global Event in Seoul

Tiger Beer Rallies Fearless and Unconventional Talent to Launch “Roar Collective” at First Global Event in Seoul

Tiger Beer, Asia’s number one international premium beer, announced it will launch a global community for unconventional talent called the Tiger Roar Collective. It is a platform where raw talents can seek out new opportunities through collaborations and unlock future unexpected possibilities with Tiger Beer. The Collective marks the next wave in the brand’s commitment to championing […]

Sol Aims for More Focused Marketing in New Campaign Celebrating the Sun

Sol Aims for More Focused Marketing in New Campaign Celebrating the Sun

 Sol has launched its new brand positioning ‘Taste the Sun’, which embraces the sun’s positive energy, and reinforces the brand’s heritage as a lager born in Mexico, reflecting the country’s passion and vitality. The campaign was created by Maarten Vrouwes and Friso Ludenhoff for J. Walter Thompson Amsterdam, and produced by New Amsterdam Film […]

Heineken Growth Back on Track After ‘Volatile’ Summer

Heineken Growth Back on Track After ‘Volatile’ Summer

The summer heatwave across Europe generated a boost in sales for brewing giant Heineken in 2018. But despite sales rising across all of its global markets, growth in the Americas, Asia and Africa slowed down, according to the company’s third quarter financial results released on 24 October. Volumes in Europe rose by 2.2% in the penultimate […]

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