Dreamies and adam&eveDDB Launch Global ‘All It Takes Is A Shake’ Campaign

Dreamies and adam&eveDDB Launch Global ‘All It Takes Is A Shake’ Campaign

adam&eveDDB demonstrates the power Dreamies has over the nation’s cats with a new campaign showing how just one shake of a pack of Dreamies can instantly win over any feline. The campaign sees the launch of adam&eveDDB’s new ‘All It Takes Is A Shake’ global brand line for the Mars, Incorporated-owned brand, which launched initially […]

New Creamy SNICKERS 360 Campaign Helps Smooth Things Over

New Creamy SNICKERS 360 Campaign Helps Smooth Things Over

SNICKERS’ new 360 campaign kicks off on TV, digital, social and public relations in January. At the centre of the campaign lies the brand’s latest 2019 innovation — new Creamy SNICKERS — now available nationally in Almond Butter, Peanut Butter and Maple Almond Butter. The new Creamy SNICKERS Bars feature everything fans love about the […]

In the Land of Soccer, Snickers Jokes Around with the Meanings of the Word “Football”

In the Land of Soccer, Snickers Jokes Around with the Meanings of the Word “Football”

Snickers Brazil sparked a lively debate about the meanings of the word “football” during the most important match in the United States’ national football championship – for which, it should be said, Brazilians are the second-largest audience outside the U.S. The spot also spoke to fans, reinforcing the global concept “You’re not you when you’re hungry.” It all started when […]

Left Twix Trumps Right Twix in BBDO New York’s ‘Out of Order’ Spot

Left Twix Trumps Right Twix in BBDO New York’s ‘Out of Order’ Spot

Recently, the latest instalment of the long-running Left Twix vs. Right Twix campaign from BBDO New York launched. The campaign aims to let consumers know that the Left Twix is ‘The perfect partner for coffee’. And as this spot shows, if you were planning to enjoy a coffee with Right Twix instead of Left Twix, […]

DOVE Chocolate Celebrates the Bold, Unapologetic, Pleasure-Seeking Woman of Today in New Campaign

DOVE Chocolate Celebrates the Bold, Unapologetic, Pleasure-Seeking Woman of Today in New Campaign

DOVE Chocolate is launching its biggest advertising effort in recent years.  The two-pronged effort introduces a new line of chocolate bars as well as advertising targeted to Valentine’s Day, the Mars-owned brand’s biggest sales moment of the year.  The product and associated new work from BBDO New York celebrates the bold, unapologetic, pleasure-seeking woman of […]

SKITTLES’ Super Bowl Ad by DDB Worldwide is Broadway Bound

SKITTLES’ Super Bowl Ad by DDB Worldwide is Broadway Bound

In 2019, instead of running a 30-second ad during Super Bowl LIII, SKITTLES is creating the first-ever commercial performed as a live Broadway musical. “Skittles Commercial: The Broadway Musical” is written by playwright and Pulitzer finalist Will Eno in partnership with DDB Worldwide. The 17-member cast, led by a soon-to-be-announced celebrity, will perform the show one time […]

Mischievous Chocolate Bunnies Run Riot in Maltesers’ Easter Ads

Mischievous Chocolate Bunnies Run Riot in Maltesers’ Easter Ads

BlinkInk directing duo Luca & Sinem’s latest offering, produced bespoke for social media, sees them documenting the exploits of some extremely mischievous bunny rabbits for Maltesers. Mixing live action with mouth-watering 3D-rendered chocolate bunnies, Luca & Sinem evoke the Gremlins – only more delicious – in the series of spots created by AMV BBDO for […]

The 21st FAB Awards are Now Open for Entries!

The 21st FAB Awards are Now Open for Entries!

The 21st edition of The FAB Awards are now open for entries. The Awards are the only International Awards programme in the world which focus solely on work done for Food and Beverage brands, and includes categories for Integrated Campaigns, Advertising, Packaging Design, Direct, Sales Promotion, Brand Identity, Interiors and Retail Environment, Mobile Marketing & […]

Snickers Brings Back Clemenger BBDO’s Award-Winning ‘Hungerithm’ Promotion at 7-Eleven Stores in the US

Snickers Brings Back Clemenger BBDO’s Award-Winning ‘Hungerithm’ Promotion at 7-Eleven Stores in the US

 For the second year in a row and just in time for the holidays, Snickers in the U.S. is bringing back ‘Hungerithm,’ a tool that monitors the mood of the internet. When consumers drop hints of hunger online, the coupon discount of Snickers increases at participating U.S. 7-Eleven stores in real time. To track […]

Pedigree Launches ‘The Season of Good Dog’ – An Annual Holiday Just For Dogs

Pedigree Launches ‘The Season of Good Dog’ – An Annual Holiday Just For Dogs

 Every nation on earth has an annual celebration to share with the ones they love. And finally, Pedigree have created the thing we’ve all been asking for, a festive holiday for dogs. Introducing the Season of Good Dog, a global campaign celebrating the festive season through the eyes of our four-legged friends, developed by […]

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