McDonald’s Take their Time But Finally Fire Back at Balenciaga’s Latest ‘Copycat’ Move

McDonald’s Take their Time But Finally Fire Back at Balenciaga’s Latest ‘Copycat’ Move

Last August, fashion house Balenciaga dropped a new mule that observers thought looked a lot like the containers for McDonald’s French fries. About a half year later, McDonald’s, along with agency Nord DDB finally took the time to respond to the “copycat” move, with an Instagram post during Fashion Week Stockholm featuring McDonald’s “authentic” version of the French […]

TBWA\Paris Peers Through Rain-Soaked Windows in New McDonald’s Print Ads

TBWA\Paris Peers Through Rain-Soaked Windows in New McDonald’s Print Ads

TBWA\Paris has launched a beautiful new print campaign for McDonald’s. This new campaign promotes the brand’s delivery service with a series of images of buildings and stormy skies, seen through rain-soaked windows. The prints are made around the customer’s point of view and highlight the longing for simple, home-delivered food when it’s thrashing it down […]

McDonald’s Celebrates Australia’s Favourite Season in Summer Campaign by DDB Sydney

McDonald’s Celebrates Australia’s Favourite Season in Summer Campaign by DDB Sydney

Australia is famous for its summers; long, hot days spent enjoying the sun and the sea. Aussies can’t help loving it just as much as they love shortening words and tucking into Macca’s. DDB Sydney has connected the nation’s favourite season with its favourite place to eat in this recently launched campaign. As the temperatures […]

Little Swimmer Makes a Splash for McDonald’s in New Saver Menu Ad by Leo Burnett London

Little Swimmer Makes a Splash for McDonald’s in New Saver Menu Ad by Leo Burnett London

McDonald’s has released an endearing swimming gala film as part of its Saver Menu campaign by Leo Burnett London. ‘Swimmer’ is the first of two films directed by Andrew Gaynord – the mind behind We buy Any Car’s Philip Schofield ads, and Curry’s Kitchen Envy. The film is set at an indoor swimming pool, with a swimming gala in […]

DDB Celebrates McDonald’s Rich History as Part of Singaporeans’ Lives for Four Decades

DDB Celebrates McDonald’s Rich History as Part of Singaporeans’ Lives for Four Decades

DDB has launched a year-long campaign to celebrate McDonald’s 40th anniversary in Singapore. The restaurant chain opened its first location at Liat Towers in 1979 and has since expanded to 130 restaurants across the country. Titled ‘Come home to McDonald’s’, the campaign reflects on four decades of creating memories in Singapore. Over the years, McDonald’s […]

Burger King’s New Trolling Ploy Sends Fans to McDonald’s to Unlock a 1-Cent Whopper Deal

Burger King’s New Trolling Ploy Sends Fans to McDonald’s to Unlock a 1-Cent Whopper Deal

 Any lucid American knows the place to get a Whopper is Burger King. But the fast food chain is back to gleefully trolling McDonald’s with a new Whopper Detour campaign that sends customers to its arch-rival’s locations to collect a steep discount on BK’s own iconic burgers. From December 4 to 12, the Burger […]

Precious Moments are Celebrated with Relatable Stories for UberEATS and McDonald’s

Precious Moments are Celebrated with Relatable Stories for UberEATS and McDonald’s

 To promote its relationship with UberEATS, McDonald’s releases two new 60-second spots which take a look at the real reasons we end up getting take out. Created by Leo Burnett London and directed by Tony Barry at Knucklehead, ‘Passing Ships’ and ‘Play Date’ subvert the fast food advertising genre to feature two very real-life, […]

McDonald’s Big Mac Turns 50 in France with Endearingly Cheesy Retro Campaign

McDonald’s Big Mac Turns 50 in France with Endearingly Cheesy Retro Campaign

The Big Mac, the iconic “two all-beef patties, special sauce, lettuce, cheese, pickles, onions on a sesame seed bun”, sandwich turns 50 this year. To celebrate the McDonald’s menu item’s longevity, TBWA\Paris has crafted a campaign featuring patrons in retro looks from the various decades of its existence. The campaign shows that, over the past […]

1 2 3 25