Mars Wrigley UK has launched a new advertising campaign for M&M’s Bars – the latest extension to the M&M’s brand. The digital campaign, backed by a £1.4 million media spend, follows on from a stream of best in class digital launches from the brand The campaign, which sees a suite of over 50 new digital assets […]
M&M’s has launched a new Amazon Alexa skill, ‘Red Recommends’, to help viewers navigate options across various streaming services, marking the first voice activation marketing campaign for Mars Wrigley Confectionery UK. Red Recommends will invite users to chat with the M&M’s Red ‘spokescandy’ as he guides them through the selection of content available. Users simply […]
This Halloween, fans of the M&M’s Brand have a special treat to look forward to – a new M&M’s commercial. It’s been 11 years since the brand has released a new Halloween commercial and this year, Red and Yellow are back for a hauntingly good time. The :15 second spot, “Ghosted,” was produced by […]
To thank Kyle Busch fans for their continued support during an amazing 2018 NASCAR season, M&M’s Racing announced the launch of two social promotions providing fans with the opportunity to win “money can’t buy” experiences throughout the remainder of the regular Monster Energy NASCAR Cup Series season and 2018 Monster Energy NASCAR Cup Series Playoffs. To enter either […]
Mars, Incorporated have once again been named The YouTube FAB Brand / Marketer of The Year at The 20th FAB Awards, bagging a phenomenal 13 nominations across the various categories. The Food and Beverage giant, who have won this title twice before since its introduction in 2013, were handed the award on the 24th of […]
The M&M’s Brand released its new Super Bowl commercial online in advance of its airing during the first quarter of Super Bowl LII this Sunday, Feb. 4, on NBC. The 30-second commercial focuses on how M&M’s spokescandies cope in a world filled with people who want to eat them. The new spot, which was created by BBDO […]
M&M’s released a short online video revealing that Danny DeVito will star in the brand’s new Super Bowl LII commercial. To give America a taste of what’s to come on Super Bowl Sunday, DeVito is shown humorously lounging in a pool of chocolate. This teaser video, which was created by BBDO New York, nods to one of the […]
Every Christmas since 1996, the M&M’s Brand has given its fans around the world the same gift – the iconic :15 second television commercial called ‘Faint.’ The beloved commercial created by BBDO features M&M’s spokescandies Red and Yellow interrupting Santa while he’s delivering gifts – causing both Red and Santa to faint. The long-running […]
M&M’s is turning up the fun with its interactive beatbox platform and giving fans a first taste of a new song from award-winning singer and songwriter, Jessie J. An animated version of Jessie J joins M&M’s iconic spokescandies on bitesizebeats.com to encourage fans to create their own beat for a chance to unlock an exclusive preview of her new song […]
M&M’s brought a whole new flavour of fun to New York’s Times Square by transforming iconic billboards in the famous square into an innovative, augmented reality gaming arcade. Much like the traditional caramel flavour, the M&M’s ARcade tapped into a nostalgic feeling and brought back memories of a classic old-school arcade. It gave fans the […]