Pearlfisher London today announces a new collaboration for the redesign of Lucozade – a major refresh in its 97 year history, including the creation of Lucozade’s new visual identity and packaging design. The new look consolidates its ranges of Lucozade Energy and Lucozade Sport drinks under a unified masterbrand approach, enhancing its visibility and appeal […]
B&B studio has partnered with Cranswick Pet Products to redesign Vitalin, its heritage dog food brand established in 1953. Tasked with broadening the brand’s consumer appeal and distribution, the rebrand seeks to build on the brand’s long-standing association with the British countryside and its use of locally farmed ingredients. Vitality from farm to tail Comprising […]
SoreThumbStudio® worked with Surya Foods to create the brand identity and packaging suite for one of their first new brand launches in 3 years. Trophi®, was the chosen name for the new Greek food range launching with 9 SKUs that stretch the ambient, chilled and frozen aisles of supermarkets. SoreThumbStudio® were challenged with building a […]
The Silver Spoon Company – a business of Associated British Foods – collaborated with Bristol-based strategic brand design studio, Outlaw, to deliver the biggest rebrand in its history. Aiming to cement its position as the nation’s favourite sugar brand and inspire more moments of baking joy. As the UK’s leading sugar brand1, Silver Spoon boasts […]
SIG’s packaging innovation means ‘less plastic – more carton’ Nutifood, a leading Vietnamese dairy company, is opting for one of SIG’s latest packaging innovations – the highly convenient on-the-go SIG DomeMini carton bottle. The small-size carton pack will offer consumers in Vietnam all the convenience of a plastic bottle and the sustainability benefits of a […]
In March 2023, the Recycle for Good program in Indonesia was initiated by SIG, a leading solutions provider of packaging with a unique portfolio of aseptic carton, bag-in-box, and spouted pouch. This program is supported by the SIG Foundation and aims to create behavioral change, encourage the public to deliver their recyclable waste to a […]
The British Crisp Co. has launched the World’s first fully recyclable crisp bag, made of paper. More than 8 billion crips packets are currently sold every year in the UK, the majority of which end up in landfill – with each packet capable of remaining intact in the environment for up to 33 years. This […]
For over 25 years, Divine has been doing things differently in the chocolate industry, being the only farmer-owned Fairtrade chocolate maker in the world. This new release keeps that ethos alive. Our delicious quest was to bring together their much-loved chocolate with the nation’s favourite desserts, in a new range of decadent chocolate bars, perfect […]
THE CHALLENGE Catalyst Cafe and Coffee Roasters had always felt that coffee was unfairly pigeonholed into coffee cups. With its deep-roasted colours, aromas and flavours, there was room for coffee on the plate too, especially as a co-star to flavours of rival intensity. And so was born Koffiracha, Catalyst’s signature blend of coffee and chilli […]
Two exciting SIG innovations to be presented during ANUGA FoodTec In line with its guiding theme ‘Forward. for better’ during this year’s ANUGA FoodTec, SIG is presenting two of its front-running innovations: SIG Terra, the portfolio of SIG’s most sustainable packaging solutions; plus SIG Prime 55 In-Line Aseptic – the new pre-made aseptic spouted pouch […]