TBWA/Paris Produces a Compelling Hymn to McMuffins for McDonald’s

TBWA/Paris Produces a Compelling Hymn to McMuffins for McDonald’s

Customers will now no longer have to race across town to get to McDonald’s before the clock strikes and Egg McMuffins go off the menu, as they will now be available all day long. McDonald’s and TBWA\Paris have released a film to mark the occasion, which is executed with as much creative panache as we’ve […]

TBWA\Paris Peers Through Rain-Soaked Windows in New McDonald’s Print Ads

TBWA\Paris Peers Through Rain-Soaked Windows in New McDonald’s Print Ads

TBWA\Paris has launched a beautiful new print campaign for McDonald’s. This new campaign promotes the brand’s delivery service with a series of images of buildings and stormy skies, seen through rain-soaked windows. The prints are made around the customer’s point of view and highlight the longing for simple, home-delivered food when it’s thrashing it down […]

McDonald’s Big Mac Turns 50 in France with Endearingly Cheesy Retro Campaign

McDonald’s Big Mac Turns 50 in France with Endearingly Cheesy Retro Campaign

The Big Mac, the iconic “two all-beef patties, special sauce, lettuce, cheese, pickles, onions on a sesame seed bun”, sandwich turns 50 this year. To celebrate the McDonald’s menu item’s longevity, TBWA\Paris has crafted a campaign featuring patrons in retro looks from the various decades of its existence. The campaign shows that, over the past […]

McDonald’s France’s New Campaign Shows How Happiness is Just a Drive Away

McDonald’s France’s New Campaign Shows How Happiness is Just a Drive Away

McDonald’s in France is promoting its drive-through experience as a happy place, no matter what each driver’s day has thrown at them. The new campaign by TBWA\Paris is composed of a series of images that reminds people that the drive-through is a small moment of happiness when life can be rough sometimes. The simple-yet-effective illustrations […]

The Food Almost Completely Disappears in McDonald’s Latest Minimalist Ads Aside From a Few Crumbs

The Food Almost Completely Disappears in McDonald’s Latest Minimalist Ads Aside From a Few Crumbs

Got McDonald’s? For years, TBWA Paris has been on a mission to advertise McDonald’s in the most minimalist ways imaginable. This started in 2013 with extreme close-up photographs of the food, with almost zero branding whatsoever. (They don’t need any, was the point, the menu items being so instantly recognizable.) The following year, the agency introduced […]

TBWA\Paris Parodies Gravity in Brilliant New Ad for McDonald’s

TBWA\Paris Parodies Gravity in Brilliant New Ad for McDonald’s

The Triple Cheeseburger comes out in all McDonald’s restaurants in France. A new product inspired by the iconic Double Cheese recipe: Three beef patties, three slices of melted cheese and three times more fun. To announce the launch, TBWA\Paris has created a fantastically directed comedy TV spot directed by Ben Gregor (Moonwalk Production) parodying Alfonso […]

TBWA\Paris Bring Cinematic New York Action to McDonald’s

TBWA\Paris Bring Cinematic New York Action to McDonald’s

Starting from April the 19th, McDonald’s is offering a whole new operation inspired by New York’s street food markets, available in all restaurants until May the 30th. This offer, inspired by the Big Apple, is composed of seven new products including two burgers (Original Sweet Mustard and the Grilled Cheese & Bacon), a sharing box, […]

Learn to Love Winter with McDonald’s ‘American Winter’ Campaign

Learn to Love Winter with McDonald’s ‘American Winter’ Campaign

From January 26th, McDonald’s launches a new product range: American Winter, consisting of several gourmet recipes which give comfort to support the cold during winter. To announce this launch, TBWA\Paris has created a saga composed of 3 comedies directed by Ben Gregor (Moonwalk production). Each spot contrasts the harsh winter weather with the warm, comforting […]