Drinks marketing agency YesMore has created a new strategy and marketing campaign for Ridgeview as the premium British wine brand evolves its positioning as the UK emerges from lockdown. The creative and strategy launch this week (English Wine Week) and centre around the tagline ‘Open for celebration’, playing on the double meaning of opening a […]
CHALLENGE At the start of 2020, Ridgeview wanted to increase awareness of its brand for fans of both English and other sparkling wines. It appointed YesMore wine marketing agency at the start of the year and together worked on a new positioning and Ridgeview’s first big campaign. By February 2020, Ridgeview and YesMore had developed […]
Drinks marketing agency, YesMore, has been appointed by Ridgeview English sparkling wine to launch a Christmas social media campaign that emphasises the brand being a perfect choice for celebrations, even when social distancing. YesMore Agency has developed a new overarching campaign line, ‘Bring celebration home’ to complement Ridgeview’s brand tagline, ‘Life is for celebrating’ and […]
The past five years in the drinks industry have seen a craft beer revolution, a craft gin/vodka/tequila revolution; low alcohol spirits, new packaging innovations… but through much of this, cider has been on the outside looking in. Strongbow is still the main tap in most pubs; apple and fruit bottled ciders are stocked sparsely in […]
By Tom Harvey, co-founder, YesMore drinks marketing specialists
Reopening bars and restaurants in a world where a deadly virus spreads in close contact and indoor spaces… Well, it’s a challenge to say the least. However, as infection rates drop, many venues are beginning to reopen in some form – mostly for outdoor dining, at the moment. So what do venues need to bear […]
YesMore is a young alcohol marketing company based in London and New York. Although only a year old, founded in 2017 by Dan Hooper and Tom Harvey, the marketing firm has already worked with major spirits companies, brewers, and bar chains, such as Grey Goose, Crumbs Brewing, and Be At One Cocktail Bar. Both Dan […]