Anthem Benelux Team Design Transparent Authenticity For Unilever’s Knorr Ambient Soups

Anthem Benelux Team Design Transparent Authenticity For Unilever’s Knorr Ambient Soups

Anthem, a global creative agency that actively connects brands with consumers by amplifying desirability from brand design to brand campaign to drive brand performance, announced the design of a new range of 100% natural soups for Unilever’s Knorr. The new range includes four variants (Tomato, Pumpkin, Vegetable and Zucchini) and has been launched across France, […]

New Knorr Campaign by MullenLowe is Bursting with Brazilian Flavour

New Knorr Campaign by MullenLowe is Bursting with Brazilian Flavour

Following the ‘Know me Better’ campaign launched in 2017, MullenLowe Brazil has created the new follow-up campaign, ‘Specialist Flavour’, for Knorr Seasoning Powder. The campaign’s jingle is both inspired by and a parody of the successful song ‘Look at the Explosion’ by Brazilian funk singer’s MC Kevinho. While the song plays, people who are experts […]

Magnum Ice Cream Partners with Magnum Photos in a Global Exploration of Pleasure

Magnum Ice Cream Partners with Magnum Photos in a Global Exploration of Pleasure

 Photography, that comes from the Greek roots phōs and graphé, essentially meaning drawing with light. In this exclusive collaboration between Magnum ice cream and Magnum photos, pleasure is taken out of the dark and into the light where its meaning celebrates those who go beyond judgments and live their true pleasure as if nobody […]

Unilever and Veolia Sign Collaboration Agreement on Sustainable Packaging

Unilever and Veolia Sign Collaboration Agreement on Sustainable Packaging

Unilever and Veolia announced that they have signed a collaboration agreement to jointly work on emerging technologies that will help create a circular economy on plastics across various geographies, starting in India and Indonesia. According to the Ellen MacArthur Foundation, just 14% of the plastic packaging used globally is collected for recycling after use, with […]

Peanut Butter Ad Peers into Childhood of World’s Best Female Football Player

Peanut Butter Ad Peers into Childhood of World’s Best Female Football Player

Since announcing its #unstereotype movement in June 2016, Unilever has been striving to avoid and subvert gender stereotypes in advertising. The latest campaign for its Dutch peanut butter brand Calvé embraces the movement with some inspired casting. The spot features Dutch football player Lieke Martens, who was voted FIFA player of the year after winning […]

I-AM Unveils a New Concept from Wall’s for the Global Market

I-AM Unveils a New Concept from Wall’s for the Global Market

Soft Republick is the extraordinary new ice cream brand proposition from Unilever-owned Wall’s. Designed by I-AM, Soft Republick is setting out to disrupt and energise the global soft ice market, with the concept ‘Where art meets ice cream’. This summer, Brighton and Istanbul play host to a range of Soft Republick experiences that encourage self-expression, […]

Knorr Hao Chi Spices Up the Streets of Singapore at Clear Channel’s Bus Stop Shelters

Knorr Hao Chi Spices Up the Streets of Singapore at Clear Channel’s Bus Stop Shelters

To get more Singaporeans to try its product, Knorr spices up the streets with a 3D branded life-sized Knorr Hao Chi scented capsule dispense machine at Clear Channel’s bus stop shelters. This makes it the first execution in Singapore that combines both visual and sensorial outdoor experience with the aim of boosting brand awareness and […]

Hellmann’s Launches UK Food Tour Selling Sandwiches

Hellmann’s Launches UK Food Tour Selling Sandwiches

Hellmann’s, the Unilever-owned mayonnaise brand, is kicking off a six-month food tour across the UK. The activation begins on 19 July in Soho, London, with a “Deli Exchange” where the brand is serving sandwiches created by Berlin deli Mogg, as well as Californian site Ike’s Love and Sandwiches. The experience is being delivered by Bearded […]

Your favourite Ben & Jerry’s beverages are better served frozen in a campaign via Clear Channel

Your favourite Ben & Jerry’s beverages are better served frozen in a campaign via Clear Channel

Unilever Singapore, Mindshare Singapore and Clear Channel creates a stunning DOOH campaign and educate consumers that their favourite beverages (cold brew coffee and chocolate malt milkshake) are now “Better Served Frozen” with Ben & Jerry’s. Ben & Jerry’s campaign seeks to tap on a holistic suite of modern and traditional solutions to show consumers how […]

Ben & Jerry’s Marks Pride in Poland with Water-Light Rainbow Hologram

Ben & Jerry’s Marks Pride in Poland with Water-Light Rainbow Hologram

Ben & Jerry’s, the ice cream brand owned by Unilever, rebuilt an “unbreakable” rainbow in Warsaw for LGBTQ+ rights. The rainbow, a water-light hologram, was the same size of the original 2012 floral installation which was torn down seven times by nationalists and opponents of LGBTQ+ rights, and so removed in 2015. “Rainbow’s return” was […]

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