KFC Names RoboCop as its Newest Colonel – and Guardian of its Coveted Secret Recipe of 11 Herbs and Spices

KFC Names RoboCop as its Newest Colonel – and Guardian of its Coveted Secret Recipe of 11 Herbs and Spices

Kentucky Fried Chicken (KFC) revealed its newest Colonel Sanders – Colonel RoboCop – and disclosed its latest and most enhanced security measure taken to date to protect and preserve its founder’s secret blend of 11 herbs and spices used to make its world famous Original Recipe chicken. Colonel RoboCop isn’t just tasked with being the latest face […]

The King Dresses Like ‘The Colonel’ To Promote Burger King’s Grilled Chicken

The King Dresses Like ‘The Colonel’ To Promote Burger King’s Grilled Chicken

Burger King has gotten plenty of promotional mileage out of taking lighthearted jabs at its rivals. While most of those are aimed at other burger joints, now the King is taking on KFC’s Colonel to promote the chain’s grilled chicken sandwich. An ad by MullenLowe US, starts with a voice-over with a southern accent talking about flame grilling […]

Budweiser and Charlize Theron Join Forces for Budweiser Reserve Copper Lager

Budweiser and Charlize Theron Join Forces for Budweiser Reserve Copper Lager

Budweiser revealed its commercial starring Oscar-winning actress, Charlize Theron, alongside the brand’s limited-edition Budweiser Reserve Copper Lager. The :60 commercial, titled “The New Bud in Town,” is set to Run-D.M.C’s “Tricky” and features Theron, as she kicks ass in games across the bar all while never spilling a drop of her beer. The new creative brings […]

General Mills Bets on Influencers to Create Cult Appeal for the UK Launch of its US Snack Sensation, LÄRABAR

General Mills Bets on Influencers to Create Cult Appeal for the UK Launch of its US Snack Sensation, LÄRABAR

LÄRABAR, the cult US vegan snack brand and creator of the original fruit and nut bar, has finally hit UK shores this month. Headed up by a £700k marketing campaign, General Mills is launching its first ever dedicated influencer squad to raise awareness of the snack sensation that will launch with listings in Sainsbury’s and […]

Coors Light Toasts Farmers in Response to Bud Light’s Super Bowl Campaign

Coors Light Toasts Farmers in Response to Bud Light’s Super Bowl Campaign

Coors Light on February 15 called on bar patrons across the US to toast the nation’s farmers. The celebration, hashtagged #ToastToFarmers, is a tribute to the men and women who harvest the ingredients that go into the ‘World’s Most Refreshing Beer’. It’s also the latest riposte to Anheuser-Busch for spending millions on national ads during the […]

NBA All-Star Al Horford Tips Off 2019 with ‘Built with Chocolate Milk’ Campaign

NBA All-Star Al Horford Tips Off 2019 with ‘Built with Chocolate Milk’ Campaign

NBA All-Star, Al Horford, has a strong history of battling in the paint, both offensively and defensively. A true triple-threat – scoring, rebounding and assisting – Horford has continuously played at a high level, earning the right to be named an All-Star five times, a testament to his balanced approach to recovery and nutrition. As he […]

Burns Group & Labatt Blue Citra Lure Millennials Out of their Offices & into Nature with New Push

Burns Group & Labatt Blue Citra Lure Millennials Out of their Offices & into Nature with New Push

Brand transformation company, Burns Group, in partnership with FIFCO USA, one of the largest beer companies in the US, announced a new national campaign for Labatt Blue Citra, “Feral Office Workers.” Labatt Blue Citra is a new product from FIFCO that marries the taste, look and feel of trendy IPAs with an easy drinking lager. […]

Hennessy Debuts Ridley Scott Directed Short Film Taking Viewers on a Sensorial Odyssey

Hennessy Debuts Ridley Scott Directed Short Film Taking Viewers on a Sensorial Odyssey

Hennessy released an epic short film by legendary director Ridley Scott who visualises the odyssey experienced in every sip of Hennessy X.O. The campaign was created by the advertising agency DDB Paris, creative partner of Hennessy. The luxury spirits brand also announced that a 60-second version of the film will premiere in the US during The 91st […]

TBWA\Chiat\Day Unveils Special Edition Chocolates Representing Various Relationship Behaviours

TBWA\Chiat\Day Unveils Special Edition Chocolates Representing Various Relationship Behaviours

Ahead of Valentine’s Day in 2019, The One Love Foundation and TBWA\Chiat\Day NY have teamed up to launch the second instalment of #LoveBetter, an important campaign designed to encourage conversation on the differences between healthy and unhealthy relationships. This year’s campaign transforms the king of all Valentine’s treats – the box of chocolates – into a provocative […]

Sweet Baby Ray’s Doubles Down on Flavor with GYK Antler

Sweet Baby Ray’s Doubles Down on Flavor with GYK Antler

Sweet Baby Ray’s (SBR) unveils their newest ‘Double Down on Flavor’ campaign, which showcases multiple sauces that when combined create one amazing flavour. The campaign by American marketing agency GYK Antler, is part of a larger partnership with SBR that includes recipe creation and content creation for social. Source: GYK Antler

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