The FAB Awards — International Food and Beverage Creative and Effectiveness Awards — is pleased to announce the continuation of their partnership with Google UK Ltd via their YouTube brand. This will be the 4th consecutive year that Google has teamed up with FAB.
As per the partnership, YouTube will co-host The 3rd FAB Forum on May 24, 2018 at their St. Giles High Street venue in London. This will once again act as a precursor to The 20th FAB Awards. The invite-only event brings together brands, creatives, media and tech to shine a light on thought leadership and innovation from the Food & Beverage industry.
At 2017’s FAB Forum, attendees heard keynote speeches from key industry personnel such as: Nir Wegrzyn (BrandOpus), Steve Pollack (Nestlé), Maddie Raedts (IMA), Susan Agliata (YouTube), Fabio Alings (Mars Inc.), Emer Fitzgerald (Rothco), Ray Swan (Rothco), Patrick Collister (Google Zoo) and Uttara Masting (jkr).
Twenty Years Young
Celebrating their 20th-year, The FAB Awards recently unveiled a new campaign featuring photographs of notable personalities in the marketing, design and advertising industries at the age of 20. The Creative Directors of the campaign, Naz Nazli and Alex Ball, intended for a celebration of the talented people who have supported and received The FAB Awards over the past two decades.
FAB have also updated their categories to accurately reflect the current trends from Food & Beverage and Marketing & Advertising Industries. There is a greater focus on sustainability and innovative use of technology such as, Artificial Intelligence (AI), Augmented and Virtual Reality (AR/VR), and the Internet of Things (IoT). The Awards have also introduced Ethical, Shopper Marketing and Influencer Marketing, as new categories in 2018.
The deadline for entry submissions for The 20th FAB Awards is March 7th, with judging set to commence in April.
Keeping in line with tradition, The 20th FAB Awards will culminate in a grand ceremony at London’s exclusive Hurlingham Club on May 24, 2018. YouTube will host The FAB Forum at their St. Giles High Street venue that morning.
Source: The FAB Awards