Fortnum & Mason Unveils Their ‘Together We’re Merrier’ Christmas Campaign

Fortnum & Mason Unveils Their ‘Together We’re Merrier’ Christmas Campaign

At a time when Christmas campaigns are almost more hotly anticipated as Christmas itself, nothing sings ‘traditional English Christmas time’ more than Fortnum & Mason, and 2017 bringing it to life with her beautiful illustrations, is Jelly London’s very own Chervelle Fryer. Jelly worked closely with Otherway to help realise their vision for this year’s […]

Coke Zero Sugar to be Front and Centre of £7m “Holidays Are Coming” Campaign

Coke Zero Sugar to be Front and Centre of £7m “Holidays Are Coming” Campaign

Coca-Cola is using its annual festive marketing investment to build its Zero Sugar brand, a revamped effort on the discontinued Coke Zero. Kicking off the annual Christmas push is an integrated campaign culminating in a truck tour, TV ad (which is still under wraps), and more, tallying in at £7m. Aedamar Howlett, marketing director for […]

Popular Facebook Food Page Gets Its Own Food Delivery Service

Popular Facebook Food Page Gets Its Own Food Delivery Service

A popular Facebook video publisher is making a move different to many social-based publishers with the launch of a delivery-only food service hosted through Facebook. One of the world’s most viewed media properties in the world, Jungle Creations, will launch Twisted London on 13 November. Not many would’ve heard of Jungle Creations but it’s the […]

Ogilvy South and Fortune Oils Celebrate the Tradition of Home Cooked Indian Food

Ogilvy South and Fortune Oils Celebrate the Tradition of Home Cooked Indian Food

Fortune Oils is one of the best recognised and loved brands across India. Consumers across regions and across generations using various kinds of oils all under the Fortune brand have come to trust it and the Fortune fan base keeps growing year on year. While the brand advertises its variants like mustard oil, sunflower oil, […]

IRI Shopper Insights Highlight Growth in Popularity of Specialist Stores Over Mass Market

IRI Shopper Insights Highlight Growth in Popularity of Specialist Stores Over Mass Market

A European Shopper Insights Report conducted by IRI, the big data and technology expert for consumer industries, shows that the influence and importance of emerging specialist retail channels, like drug stores, pharmacies and make-up stores, is growing. The study of 2,600 consumers across seven European countries reveals that more than a third (39%) of shoppers […]

Haikara Sake Aims to Make the Traditional Drink Appealing to Americans

Haikara Sake Aims to Make the Traditional Drink Appealing to Americans

In response to a growing interest in Japanese sake from American consumers, Umenoyado USA created Haikara Sake. The sake is offered in two Japanese fruit flavours with packaging that is also aimed at making the alcoholic beverages seem approachable to the average American consumer. The sake is comes in at 12.5% ABV, which means it […]

These Humorous Beer Labels Are Inspired By Skateboard Graphics

These Humorous Beer Labels Are Inspired By Skateboard Graphics

Arobase Creative designed the light-hearted and fun packaging for Mad Dog Brewing Co. “Mad Dog Brewing Co. is a small Welsh brewery, dedicated to creating unique, speciality craft beers using uncommon ingredients, often in collaboration with other local food and drink producers. “Following some initial brand analysis, it became apparent very quickly that the Mad […]

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