Air Canada unveils #CoolNotCold Campaign

Air Canada unveils #CoolNotCold Campaign

Air Canada is launching its #CoolNotCold campaign to inspire travel from London to ‘cool not cold’ destinations in the Americas this winter. The integrated marketing campaign spans out-of-home, high impact display, press inserts and most excitingly, a pop-up Poutinerie in London’s Shoreditch from 3rd – 11th November. Giving guests a taste of 10 destinations they can fly to […]

KITKAT Gives Consumers (and Zombies) A Break From The Usual Halloween Clichés In Campaign

KITKAT Gives Consumers (and Zombies) A Break From The Usual Halloween Clichés In Campaign

J. Walter Thompson Global and J. Walter Thompson London’s content business PACE has created a Halloween campaign that would have George A. Romero turning in his grave. Instead of brain hungry zombies chasing down unwitting or gullible humans, the global campaign lets the audience take a break from the usual clichés that surrounds the global festival […]

KFC India introduces its New Range of ‘Burgers without Buns’ with Short Digital Films

KFC India introduces its New Range of ‘Burgers without Buns’ with Short Digital Films

KFC India unveiled two engaging short digital films to introduce its new range of burgers. The 15 second films conceptualised by Ogilvy India aims to engage the viewers with the question “Ever imagined a burger without a bun?” It then introduces its new all chicken burger without bun. To explain what happened to the bun, the film ends […]

Robot Food Puts Mr Kipling Australia In The Spirit With A Festive New Design For Seasonal Ranges

Robot Food Puts Mr Kipling Australia In The Spirit With A Festive New Design For Seasonal Ranges

Mr Kipling is a brand beloved by Brits and known for its lines of ‘exceedingly good’ cakes and baked goods. Further afield, the brand is typically enjoyed as a seasonal indulgence available during the Christmas period; its heritage and ‘Cherry Bakewell’ allure only truly understood by sweet-toothed ex-pats. But after spotting an opportunity to stand out and establish […]

Samuel Adams Releases 10th Vintage of Coveted Extreme Barrel-Aged Beer: Utopias

Samuel Adams Releases 10th Vintage of Coveted Extreme Barrel-Aged Beer: Utopias

The brewers at Samuel Adams today announced the 10th release of Samuel Adams Utopias, the craft beer community’s most renowned and sought-after extreme barrel-aged beer.  While Sam Adams pioneered the practice of barrel-aging, now a mainstay for American craft brewers, the brewers continually push the brewing and barrel-aging limit with proprietary brewing techniques to create […]

KOFF Crisp Launches with a Bold Identity by bluemarlin

KOFF Crisp Launches with a Bold Identity by bluemarlin

Finland’s leading brewery Sinebrycoff has launched KOFF Crisp, a rebrand of their Nikolai range of non-alcoholic beers with a bold and unapologetic identity by bluemarlin New York. With the growing demand for better-for-you drink alternatives, Sinebrycoff saw the opportunity to offer a deliciously refreshing yet proudly non-alcoholic beer that would appeal to any consumer looking […]

Urban Eat Christmas Range Delights Hungry Shoppers

Urban Eat Christmas Range Delights Hungry Shoppers

The UK’s favourite sandwich brand, URBAN eat, is launching a Christmas Range of sandwiches that is guaranteed to satisfy hungry shoppers in the festive season, according to newly released sales figures. The streamlined range of limited edition tasty treats now includes Turkey Feast, Turkey, Bacon and Stuffing, a Piggies Under Blankets sub roll and a […]

Mintel Announces Five Global Food and Drink Trends for 2018

Mintel Announces Five Global Food and Drink Trends for 2018

Mintel, the world’s leading market intelligence agency, has today (Thursday 26th October 2017) announced five key trends set to impact the global food and drink market over the coming year. In 2018, expect to see transparency and traceability for all, regardless of their income. From ingredient scares to political bombshells, self-care has become a priority for […]

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