Mike’s Hard Lemonade Co., best recognized for its iconic mike’s hard lemonade that defined the Flavored Malt Beverage category (FMB), is now arming consumers with a fresh take on life hacks, called mikehacks, which are ingenious ways to make summer occasions like backyard barbeques, pool parties, and summer picnics, even better. The program offers ideas, […]
Mexico-based Unelefante, a delightful online gift store that turns “the ordinary into extraordinary experiences”, has teamed up with Chef Jorge Llanderal and his family to created a collection of beautifully designed chocolate bars that look like brightly colored paintings. Made with a high cocoa content, these chocolate bars are definitely not your average supermarket variant—the […]
Lipton Iced Tea launched the first video in a three–part comedic film series produced in partnership with actress Kristen Bell, who for the first time stepped behind the camera to serve as creative director. In this role, Bell helped bring to life Lipton‘s new brand personalities – Carl and Stu – two Lipton Iced Tea […]
To commemorate Star Wars Day, which falls on 4th May every year, the New York City-based vegan doughnut shop Dun-Well Doughnuts created their very own collection of sweet treats inspired by the legendary film franchise. These doughnuts include a green one inspired by Yoda, one inspired by Darth Maul, and another that comes in the […]
French consultancy Logic Design has created a new identity for sweetener brand Canderel. The consultancy was selected following an international competition and tasked with helping Canderel maintain its position as a leader in the sweeteners market. Canderel was first marketed in France in 1979 and is now sold around the world. Logic says it based […]
It was in General de Gaulle’s office at Versailles Palace that French President François Hollande presented President Xi Jinping of China with a cased decanter of CAMUS Cognac during his recent state visit to France. Cognac – acclaimed and appreciated the world over as the ultimate gift, symbolizing the excellence of French craftsmanship and “art […]
Bonga Foods is pleased to announce the U.S. introduction of its new line of baobab products now available at select Whole Foods Market stores in the Southern Pacific region. The baobab (BEY-oh-Bab) tree has long been a pillar of African existence. Standing tall and strong this “Tree of Life” (or “upside down tree” with branches […]
Space has created the ‘Full Flavour Refreshment’ campaign featuring shopper marketing and advertising to jointly promote low alcohol beverage Foster’s Radler and launch the new Bulmers Cider ‘moderation’ range. Space has been tasked with establishing Heineken’s foothold in the ‘moderation’ category through a shopper campaign focused on trial and awareness of Foster’s Radler and the launch of two […]
It is a known fact: water is life. Without it, we humans will not be able to survive. Some of us take it for granted, but there are places in the world where clean drinking water is not always accessible. To help these “at-risk populations,” DDB New York and Water Is Life have teamed up […]
Robot Food has designed new ‘clean, contemporary’ branding and packaging for Panda soft drinks, introducing a new Melvin panda character. The consultancy has worked with parent company Nichols for around three years, and was brought into reposition Panda in September last year. Panda drinks have only been stocked in Asda for the past three years, but […]