Pepsi Max targeted unsuspecting commuters at London Bridge on November 4 with images of cyborgs, and dinosaurs suddenly appearing in front of them out of seemingly nowhere. The Time Tunnel stunt, from AMV BBDO, Grand Visual and Freuds, featured augmented reality and stereo projection to make the images appear in front of any passerby. This […]
Milka wished to reimagine their advent calendar packaging in order to tackle the universal insight that children always ask… “How many sleeps until Christmas?” Taxi Studio was briefed to deliver a creative solution, incorporating AR technology, to answer this ever-present question. Taxi devised a solution that underpins Milka’s ‘Dare to be Tender’ positioning, opting for […]
To celebrate Halloween last week, Pepsi Max decided to play a prank on some unsuspecting moviegoers. Using an augmented reality bathroom mirror equipped with face tracking technology, the brand gave the moviegoers a scare by giving their reflections a horror makeover. Staring into the mirror, one man had his reflection turn into a scary clown, […]
Customers around the globe will soon notice something different at McDonald’s. The brand will change the look of its iconic red French fry packaging globally with bold, new artwork to celebrate the upcoming FIFA World Cup in Brasil. In addition, the new fry boxes will be the key to “unlocking” a new Augmented Reality (AR) […]
http://www.youtube.com/watch?v=LcZVVOqUVxs Coca-Cola will unveil 18 special edition mini-bottles in Brazil on Wednesday to commemorate the country’s hosting of the 2014 FIFA World Cup in June. The bottles, which do not contain soda, feature designs inspired by the flags of previous host countries like Argentina and Japan, and future hosts including Brazil, Russia, and Qatar. They […]
Space is celebrating after winning gold at the MAAW Globes Awards – the scheme that recognises the ‘best of the best’ in marketing campaigns – with winners for 2013 announced today. The agency was awarded gold in the Alcoholic Beverages category for its ‘The Bulmers Way’ campaign for Heineken UK. ‘The Bulmers Way’ was an integrated […]
McDonald’s Germany has worked with augmented reality company Metaio to launch ‘McMission’, an augmented reality app aiming to educate McDonald’s fans about the company’s commitment to sustainability. The app launch coincides with the release of McDonald’s third Corporate Responsibility Report and features four interactive mini-games, where visitors can learn about the societal and environmental initiatives […]
The Häagen-Dazs brand announced the introduction of the Häagen-Dazs Concerto Timer app, the first iOS mobile app to integrate detailed 3D Kinect technology and video data that delivers a cutting edge augmented reality experience especially for ice cream enthusiasts. The Concerto Timer app features two-minute-long music concertos that help consumers understand the exact amount of […]
For more than 150 years, Anheuser-Busch, its employees and family of wholesalers have supported America’s armed forces through numerous programs and philanthropic efforts. These include lending resources, raising funds for veterans and assisting dependents of military families. But until now, Budweiser has never used social media to help direct where in the United States a […]