Tesco has begun rolling out a new look for Tesco Finest, its premium product category. Parker Williams is behind the design of a new range of 12 Tesco Finest chocolate bars, but neither Parker Williams or Tesco can confirm if the consultancy has worked on any other ranges in the Finest category. Each chocolate pack […]
http://www.youtube.com/watch?v=Z-FFcQfxpKA Argentina chocolate company, Milka, encouraged the public to try a little tenderness to get free chocolate. Using the slogan “Dare To Be Tender”, its latest marketing campaign involved a vending machine that was placed a short distance from a Milka cow statue. The vending machine had no slots for coins, so passers-by had to […]
Dieters look away – everybody else feast your eyes on Cadbury’s latest treat for the whole family; a ten foot-tall castle made from Cadbury Dairy Milk Pebbles. The Cadbury Dairy Milk Pebbles Castle – on display at Cadbury World, in Bournville, between Friday 23 and Tuesday 27 August – has been built using over 90,000 […]
A video of a man proposing to his girlfriend in a Dubai shopping mall went viral this week. Why? Because the attempt to woo his girlfriend ended in him being knocked out by a ukulele. The video garnered nearly 100,000 views shortly after its upload, with many believing, thanks in part to the terrible quality […]
Last summer, Mondelez International approached Taxi Studio to create the packaging design for their exciting new tasty treat – recently launched throughout the UK. Introducing Cadbury Dairy Milk Pebbles, a fun new way to share the nation’s favourite chocolate. The colourful, pebble-shaped bites of delicious Cadbury Dairy Milk are coated in a crispy shell and […]
Dads, ever notice how in the off-chance that you do get a half decent Father’s Day gift, the rest of the family relieve you of it pretty quickly? To help dads hold onto their Lindt Excellence chocolate blocks this year, Draftfcb has developed a unique raid-proof collectors box that can only be opened by dad […]
Cadbury Eclairs is looking to promote its two new flavours – Orange Twist and Hazelnut Twist – through an experiential roadshow featuring a string quartet. The campaign, created by Arc London, features the musicians playing classical music that twists and turns into well-known pop and rock tunes, to show the ‘twist’ in the sweets. Claire […]
Nestlé is to launch a range of chocolate bars in September named after one of the world’s most famous fictional confectioners – Roald Dahl’s Willy Wonka. The company said Wonka chocolate will be one of its biggest launches since Randoms in 2009 and KitKat Chunky 10 years earlier. Ciaran Sullivan, managing director for Nestlé Confectionery […]
Premium Swiss chocolatier, Lindt USA, today announces it will serve as the Official Chocolate Sponsor of the sixth annual Pebble Beach Food & Wine Festival for the second year. As part of the Festival, Lindt will be offering attendees an opportunity to indulge in the EXCELLENCE premium dark chocolate collection and experience fine wine and […]
As the nation gears up for the annual choc eating fest that is Easter, Mintel reveals some sweet stats from their upcoming chocolate confectionery report. Can’t resist? Just 5% of Brits haven’t eaten chocolate in the past six months. A third (31%) of Brits have eaten seasonal chocolates in the past six months, meanwhile, slightly […]