No.1 Living is the brainchild of rugby icon Jonny Wilkinson; with a strapline that reads “Full of Life”, No.1’s mission is to create revitalising drinks that are alive with beneficial cultures and are accessible to all. With the nation ever more conscious of their immunity, diet and overall mental and physical wellbeing, No.1 Living wanted to offer functional support to help Britons live life to its fullest. Having launched with a range of bottled Kombucha in 2018, October 2020 sees the range expand to include a selection of functional Kombucha Health Shots (RRP £2, per 60ml bottle) and two new light and refreshing, sparkling Water Kefirs (RRP £2, per 330ml bottle).
More people are trying to live healthily as a result of coronavirus; during lockdown consumers have prioritised food that is healthy and immunity supporting. According to a study of 23,000 consumers, 63% are more conscious of their overall health as a result of coronavirus; 80% of those surveyed are planning to eat and drink more healthily and over half want to reduce their sugar intake. No.1 Living Kombucha Health Shots offer a quick and invigorating boost to functional health; starting with a kombucha base, already containing a range of organic acids, No.1 add 2bn active live cultures and a prebiotic fibre which ensures each shot is formulated to be great for your gut health. The shots are further enhanced with vitamins and minerals carefully chosen to support normal gut, immune and brain health.
The Gut & Immune Kombucha Health Shot with Ginger, Grapefruit & Lemon contains Vitamin C (100% NRV) from natural acerola and Vitamin D3 (500% NRV) from the addition of algae, both of which are essential to support immune health.
The Gut & Brain Kombucha Health Shot with Elderberry, Blueberry & Açai contains iodine (100% NRV) through the addition of Scottish seaweed, which supports cognitive health (including memory, attention and concentration), as well as Vitamins B3, B6, B7 & B12 (100% NRV), which help invigorate, energise and support psychological health.
Source: No.1 Living