FAB News

BOLD NEW LOOK, A BRIGHTER NEW MOOD: MIRINDA® LAUNCHES A “SMILE PLEASE” PLATFORM GLOBALLY

#SmilePlease global platform and refreshed global visual identity encourages a…

HOLIE’S SECURES FIRST NATIONAL SUPERMARKET LISTING FOR ‘WORLD’S MOST HEALTHY’ CEREAL RANGE

Holie’s, the Dutch disruptor that’s shaking up the cereal aisle,…

Islands8 gin launches summery watermelon variant – with ‘design flex’ by bluemarlin

Islands8, the award-winning Maltese gin, has just launched a watermelon…

Nirvana Brewery Appoints CEO and Launches New Significant Fundraise

Venture/Scale-up COO Leads Nirvana Into Its Next Decade Nirvana Brewery,…

Burger King UK rewards marathon runners with a Whopper of a finish

Burger King UK is launching a campaign positioning the Whopper…

Calvet Partners with Helen McGinn to Drive Confidence and Discovery in the French Wine Aisle

As UK shoppers increasingly seek guidance and reassurance when buying…

Food

HOLIE’S SECURES FIRST NATIONAL SUPERMARKET LISTING FOR ‘WORLD’S MOST HEALTHY’ CEREAL RANGE

Holie’s, the Dutch disruptor that’s shaking up the cereal aisle, today confirms its first national supermarket listing in the UK, with…

By Newsroom on April 27, 2026No Comment

DR. WILL’S TO LAUNCH OLIVE OIL MAYO INTO TESCO

Dr. Will’s is set to launch its Olive Oil Mayo into 600+ Tesco stores nationwide from 20th April. The launch sees…

By Newsroom on April 16, 2026Comments Off on DR. WILL’S TO LAUNCH OLIVE OIL MAYO INTO TESCO

NatureSweet Appoints 270B As Creative Agency of Record

Award-Winning Agency To Launch Brand Repositioning With New Creative Campaign Launching In June NatureSweet, the #1 best-selling brand in snacking tomatoes,…

By Newsroom on April 14, 2026Comments Off on NatureSweet Appoints 270B As Creative Agency of Record

Beverages

BOLD NEW LOOK, A BRIGHTER NEW MOOD: MIRINDA® LAUNCHES A “SMILE PLEASE” PLATFORM GLOBALLY

#SmilePlease global platform and refreshed global visual identity encourages a…

By Newsroom on April 28, 2026No Comment

Islands8 gin launches summery watermelon variant – with ‘design flex’ by bluemarlin

Islands8, the award-winning Maltese gin, has just launched a watermelon…

By Newsroom on April 27, 2026Comments Off on Islands8 gin launches summery watermelon variant – with ‘design flex’ by bluemarlin

Nirvana Brewery Appoints CEO and Launches New Significant Fundraise

Venture/Scale-up COO Leads Nirvana Into Its Next Decade Nirvana Brewery,…

By Newsroom on April 23, 2026Comments Off on Nirvana Brewery Appoints CEO and Launches New Significant Fundraise

Calvet Partners with Helen McGinn to Drive Confidence and Discovery in the French Wine Aisle

As UK shoppers increasingly seek guidance and reassurance when buying…

By Newsroom on April 16, 2026Comments Off on Calvet Partners with Helen McGinn to Drive Confidence and Discovery in the French Wine Aisle

Marketing

Advertising

Burger King UK rewards marathon runners with a Whopper of a finish

Burger King UK is launching a campaign positioning the Whopper as the ultimate post-race meal, timed to coincide with the biggest UK marathons. Created by BBH, “Burger King…

By Newsroom on April 22, 2026Comments Off on Burger King UK rewards marathon runners with a Whopper of a finish

WKD unveils £10m ‘Got a WKD Side?’ campaign to recruit a new generation of drinkers, with creative by Continuous

WKD, the popular ready-to-drink brand, has launched a major new campaign – ‘Got a WKD Side?’ – marking the first phase of a £10 million investment across 2026. Led…

By Newsroom on April 2, 2026Comments Off on WKD unveils £10m ‘Got a WKD Side?’ campaign to recruit a new generation of drinkers, with creative by Continuous

GOA WITH THE FLOW: THE NEW AGAVE SPIRIT REWRITING YOUR TEQUILA ORDER

If tequila has been your go-to, it might be time to clear some space on your drinks trolley. Now available in the UK via The Whisky Exchange, Maya…

By Newsroom on March 26, 2026Comments Off on GOA WITH THE FLOW: THE NEW AGAVE SPIRIT REWRITING YOUR TEQUILA ORDER

Packaging

BOLD NEW LOOK, A BRIGHTER NEW MOOD: MIRINDA® LAUNCHES A “SMILE PLEASE” PLATFORM GLOBALLY

#SmilePlease global platform and refreshed global visual identity encourages a positive outlook and spontaneous moments of happiness, reinforcing…

By Newsroom on April 28, 2026No Comment

Islands8 gin launches summery watermelon variant – with ‘design flex’ by bluemarlin

Islands8, the award-winning Maltese gin, has just launched a watermelon version to celebrate the summer – with a…

By Newsroom on April 27, 2026Comments Off on Islands8 gin launches summery watermelon variant – with ‘design flex’ by bluemarlin

SPARKING A NEW CATEGORY CRAVING FOR BAKE-AT-HOME COOKIE DOUGH: INDEPENDENT AGENCY BRANDON PARTNERS WITH BAKEAWAY TO LAUNCH DOH!

Independent branding agency Brandon is pleased to share the launch of its latest innovation project with BakeAway. From…

By Newsroom on April 8, 2026Comments Off on SPARKING A NEW CATEGORY CRAVING FOR BAKE-AT-HOME COOKIE DOUGH: INDEPENDENT AGENCY BRANDON PARTNERS WITH BAKEAWAY TO LAUNCH DOH!

FAB of the Day
Innovation
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Awards

Is Your Project Leading the Way in Global Food and Beverage PR, Marketing and Design? Submit to The 28th FAB Awards by March 7th!

The 28th edition of The FAB Awards are now “calling for entries”. In…

By Newsroom on February 12, 2026

The 28th FAB Awards Are Now Open For Entries!

The 28th edition of The FAB Awards are now “calling for entries”. In…

By Newsroom on January 8, 2026

The Best of Global Food And Beverage Design And Marketing Communications Crowned At The 27th FAB Awards Show

The FAB Awards provided a bit of much needed cheer…

By Newsroom on June 6, 2025

FAB Finalists For The 27th FAB Awards Revealed!

Following a few weeks of intense judging, The FAB Awards have…

By Newsroom on May 13, 2025

Is Your Project Leading the Way in Global Food and Beverage PR, Marketing and Design? Submit to The 28th FAB Awards by March 7th!

The 28th edition of The FAB Awards are now “calling for entries”. In…

By Newsroom on February 12, 2026

The 28th FAB Awards Are Now Open For Entries!

The 28th edition of The FAB Awards are now “calling for entries”. In…

By Newsroom on January 8, 2026

Industry leader Jenny Stanley releases updated connected packaging book addressing US regulatory transformation and AI-driven consumer experiences

Creative technology studio Appetite Creative today announced the release of the…

By Newsroom on October 30, 2025

The Best of Global Food And Beverage Design And Marketing Communications Crowned At The 27th FAB Awards Show

The FAB Awards provided a bit of much needed cheer…

By Newsroom on June 6, 2025

Islands8 gin launches summery watermelon variant – with ‘design flex’ by bluemarlin

Islands8, the award-winning Maltese gin, has just launched a…

By Newsroom on April 27, 2026

Nirvana Brewery Appoints CEO and Launches New Significant Fundraise

Venture/Scale-up COO Leads Nirvana Into Its Next Decade Nirvana…

By Newsroom on April 23, 2026

Calvet Partners with Helen McGinn to Drive Confidence and Discovery in the French Wine Aisle

As UK shoppers increasingly seek guidance and reassurance when…

By Newsroom on April 16, 2026

3 MILLION AND COUNTING: THE COOL SHOT SWEEPING THE NATION

More than three million Baby Beer shots have already been poured…

By Newsroom on April 13, 2026

BOLD NEW LOOK, A BRIGHTER NEW MOOD: MIRINDA® LAUNCHES A “SMILE PLEASE” PLATFORM GLOBALLY

#SmilePlease global platform and refreshed global visual identity encourages…

By Newsroom on April 28, 2026

eauYES SECURES BRAKES LISTING AS BRAND SEES SIGNIFICANT SUCCESS IN FOOD SERVICE

eauYES, the UK’s first flavoured sparkling mineral water, is…

By Newsroom on April 14, 2026

MEET THE NEW BIONA AND RAW VIBRANT LIVING KOMBUCHAS DESIGNED TO DO YOU GOOD WITH EVERY SIP

From cutting back on sugar to actively supporting gut…

By Newsroom on April 1, 2026

PHIZZ LAUNCHES NEW CAMPAIGN CELEBRATING EVERYDAY HYDRATION: ‘Phizz Makes It Better’

This month, Phizz, the UK’s No. 1 hydration enhancer,…

By Newsroom on March 18, 2026

Is Your Project Leading the Way in Global Food and Beverage PR, Marketing and Design? Submit to The 28th FAB Awards by March 7th!

The 28th edition of The FAB Awards are now “calling for entries”. In…

By Newsroom on February 12, 2026

The 28th FAB Awards Are Now Open For Entries!

The 28th edition of The FAB Awards are now “calling for entries”. In…

By Newsroom on January 8, 2026

The Best of Global Food And Beverage Design And Marketing Communications Crowned At The 27th FAB Awards Show

The FAB Awards provided a bit of much needed cheer…

By Newsroom on June 6, 2025

FAB Finalists For The 27th FAB Awards Revealed!

Following a few weeks of intense judging, The FAB Awards have…

By Newsroom on May 13, 2025

Interview

Is Your Project Leading the Way in Global Food and Beverage PR, Marketing and Design? Submit to The 28th FAB Awards by March 7th!

The 28th edition of The FAB Awards are now “calling for entries”. In previous years, FAB received 3,600 entries from over 50 countries globally. The Awards are the…

By Newsroom on February 12, 2026Comments Off on Is Your Project Leading the Way in Global Food and Beverage PR, Marketing and Design? Submit to The 28th FAB Awards by March 7th!

Shaun Bowen To Chair The Branding & Packaging Design Jury at The 27th FAB Awards

The FAB Awards have announced that Shaun Bowen, Co-Founder and Creative Partner of B&B Studio will Chair The Branding and Packaging Design Jury for…

By Newsroom on February 4, 2025Comments Off on Shaun Bowen To Chair The Branding & Packaging Design Jury at The 27th FAB Awards

Features

Is Your Project Leading the Way in Global Food and Beverage PR, Marketing and Design? Submit to The 28th FAB Awards by March 7th!

The 28th edition of The FAB Awards are now “calling for entries”. In previous years, FAB received 3,600 entries from over 50 countries globally. The Awards are the only International Awards programme…

By Newsroom on February 12, 2026Comments Off on Is Your Project Leading the Way in Global Food and Beverage PR, Marketing and Design? Submit to The 28th FAB Awards by March 7th!