FAB News

eauYES SECURES BRAKES LISTING AS BRAND SEES SIGNIFICANT SUCCESS IN FOOD SERVICE

eauYES, the UK’s first flavoured sparkling mineral water, is celebrating…

NatureSweet Appoints 270B As Creative Agency of Record

Award-Winning Agency To Launch Brand Repositioning With New Creative Campaign…

Protein Ball Launches Attention-Grabbing Multi-Packs Under Its Ballsy By Nature Banner

May 26 sees The Protein Ball Co advance its minimally-processed…

One in five Brits live with IBS – why moving products beyond the free-from aisle is a big opportunity for retailers

April is IBS Awareness Month. With up to one in…

3 MILLION AND COUNTING: THE COOL SHOT SWEEPING THE NATION

More than three million Baby Beer shots have already been poured across…

POTTS’ PARTNERSHIP JOINS FORCES WITH OCADO TO SPREAD THE FRICY WORD

‘Fricy’ is one of the hot foodie phrases of 2026,…

Food

NatureSweet Appoints 270B As Creative Agency of Record

Award-Winning Agency To Launch Brand Repositioning With New Creative Campaign Launching In June NatureSweet, the #1 best-selling brand in snacking tomatoes,…

By Newsroom on April 14, 2026No Comment

Protein Ball Launches Attention-Grabbing Multi-Packs Under Its Ballsy By Nature Banner

May 26 sees The Protein Ball Co advance its minimally-processed agenda with the arrival of its attention-seeking multipacks that have embraced…

By Newsroom on April 14, 2026No Comment

One in five Brits live with IBS – why moving products beyond the free-from aisle is a big opportunity for retailers

April is IBS Awareness Month. With up to one in five people in the UK affected by irritable bowel syndrome (IBS), Low FODMAP,…

By Newsroom on April 13, 2026Comments Off on One in five Brits live with IBS – why moving products beyond the free-from aisle is a big opportunity for retailers

Beverages

eauYES SECURES BRAKES LISTING AS BRAND SEES SIGNIFICANT SUCCESS IN FOOD SERVICE

eauYES, the UK’s first flavoured sparkling mineral water, is celebrating…

By Newsroom on April 14, 2026No Comment

3 MILLION AND COUNTING: THE COOL SHOT SWEEPING THE NATION

More than three million Baby Beer shots have already been poured across…

By Newsroom on April 13, 2026Comments Off on 3 MILLION AND COUNTING: THE COOL SHOT SWEEPING THE NATION

WKD unveils £10m ‘Got a WKD Side?’ campaign to recruit a new generation of drinkers, with creative by Continuous

WKD, the popular ready-to-drink brand, has launched a major new…

By Newsroom on April 2, 2026Comments Off on WKD unveils £10m ‘Got a WKD Side?’ campaign to recruit a new generation of drinkers, with creative by Continuous

MEET THE NEW BIONA AND RAW VIBRANT LIVING KOMBUCHAS DESIGNED TO DO YOU GOOD WITH EVERY SIP

From cutting back on sugar to actively supporting gut health,…

By Newsroom on April 1, 2026Comments Off on MEET THE NEW BIONA AND RAW VIBRANT LIVING KOMBUCHAS DESIGNED TO DO YOU GOOD WITH EVERY SIP

Marketing

Advertising

WKD unveils £10m ‘Got a WKD Side?’ campaign to recruit a new generation of drinkers, with creative by Continuous

WKD, the popular ready-to-drink brand, has launched a major new campaign – ‘Got a WKD Side?’ – marking the first phase of a £10 million investment across 2026. Led…

By Newsroom on April 2, 2026Comments Off on WKD unveils £10m ‘Got a WKD Side?’ campaign to recruit a new generation of drinkers, with creative by Continuous

GOA WITH THE FLOW: THE NEW AGAVE SPIRIT REWRITING YOUR TEQUILA ORDER

If tequila has been your go-to, it might be time to clear some space on your drinks trolley. Now available in the UK via The Whisky Exchange, Maya…

By Newsroom on March 26, 2026Comments Off on GOA WITH THE FLOW: THE NEW AGAVE SPIRIT REWRITING YOUR TEQUILA ORDER

Campo Viejo returns to television with biggest media investment to date

The world’s number one Rioja brand, Campo Viejo, is doubling down on its dominance in UK wine aisles with a new TVC campaign under the banner: ‘Add Some…

By Newsroom on March 24, 2026Comments Off on Campo Viejo returns to television with biggest media investment to date

Packaging

SPARKING A NEW CATEGORY CRAVING FOR BAKE-AT-HOME COOKIE DOUGH: INDEPENDENT AGENCY BRANDON PARTNERS WITH BAKEAWAY TO LAUNCH DOH!

Independent branding agency Brandon is pleased to share the launch of its latest innovation project with BakeAway. From…

By Newsroom on April 8, 2026Comments Off on SPARKING A NEW CATEGORY CRAVING FOR BAKE-AT-HOME COOKIE DOUGH: INDEPENDENT AGENCY BRANDON PARTNERS WITH BAKEAWAY TO LAUNCH DOH!

Robot Food champions ‘all breeds and needs’ with strategic rebrand for Pooch & Mutt

Global creative agency Robot Food has partnered with UK pet care brand Pooch & Mutt to create a…

By Newsroom on April 1, 2026Comments Off on Robot Food champions ‘all breeds and needs’ with strategic rebrand for Pooch & Mutt

From Orot to Bucrana, the wine from an extreme land shaped by Moruba.

From Orot to Bucrana, the wine from an extreme land shaped by Moruba. This project redefines a winery…

By Newsroom on April 1, 2026Comments Off on From Orot to Bucrana, the wine from an extreme land shaped by Moruba.

FAB of the Day
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Awards

Is Your Project Leading the Way in Global Food and Beverage PR, Marketing and Design? Submit to The 28th FAB Awards by March 7th!

The 28th edition of The FAB Awards are now “calling for entries”. In…

By Newsroom on February 12, 2026

The 28th FAB Awards Are Now Open For Entries!

The 28th edition of The FAB Awards are now “calling for entries”. In…

By Newsroom on January 8, 2026

The Best of Global Food And Beverage Design And Marketing Communications Crowned At The 27th FAB Awards Show

The FAB Awards provided a bit of much needed cheer…

By Newsroom on June 6, 2025

FAB Finalists For The 27th FAB Awards Revealed!

Following a few weeks of intense judging, The FAB Awards have…

By Newsroom on May 13, 2025

Is Your Project Leading the Way in Global Food and Beverage PR, Marketing and Design? Submit to The 28th FAB Awards by March 7th!

The 28th edition of The FAB Awards are now “calling for entries”. In…

By Newsroom on February 12, 2026

The 28th FAB Awards Are Now Open For Entries!

The 28th edition of The FAB Awards are now “calling for entries”. In…

By Newsroom on January 8, 2026

Industry leader Jenny Stanley releases updated connected packaging book addressing US regulatory transformation and AI-driven consumer experiences

Creative technology studio Appetite Creative today announced the release of the…

By Newsroom on October 30, 2025

The Best of Global Food And Beverage Design And Marketing Communications Crowned At The 27th FAB Awards Show

The FAB Awards provided a bit of much needed cheer…

By Newsroom on June 6, 2025

3 MILLION AND COUNTING: THE COOL SHOT SWEEPING THE NATION

More than three million Baby Beer shots have already been poured…

By Newsroom on April 13, 2026

WKD unveils £10m ‘Got a WKD Side?’ campaign to recruit a new generation of drinkers, with creative by Continuous

WKD, the popular ready-to-drink brand, has launched a major…

By Newsroom on April 2, 2026

From Orot to Bucrana, the wine from an extreme land shaped by Moruba.

From Orot to Bucrana, the wine from an extreme…

By Newsroom on April 1, 2026

Introducing Tavern Mead: Real Mead, Made Properly

April 2026 sees Hive Mind Mead unveil the latest…

By Newsroom on March 30, 2026

eauYES SECURES BRAKES LISTING AS BRAND SEES SIGNIFICANT SUCCESS IN FOOD SERVICE

eauYES, the UK’s first flavoured sparkling mineral water, is…

By Newsroom on April 14, 2026

MEET THE NEW BIONA AND RAW VIBRANT LIVING KOMBUCHAS DESIGNED TO DO YOU GOOD WITH EVERY SIP

From cutting back on sugar to actively supporting gut…

By Newsroom on April 1, 2026

PHIZZ LAUNCHES NEW CAMPAIGN CELEBRATING EVERYDAY HYDRATION: ‘Phizz Makes It Better’

This month, Phizz, the UK’s No. 1 hydration enhancer,…

By Newsroom on March 18, 2026

What Are The Biggest Food And Beverage Trends of 2026? A Conversation With Ami Lawson, Managing Director of quench, Philadelphia, PA

We’re a quarter of the way through the first…

By Newsroom on March 11, 2026

Is Your Project Leading the Way in Global Food and Beverage PR, Marketing and Design? Submit to The 28th FAB Awards by March 7th!

The 28th edition of The FAB Awards are now “calling for entries”. In…

By Newsroom on February 12, 2026

The 28th FAB Awards Are Now Open For Entries!

The 28th edition of The FAB Awards are now “calling for entries”. In…

By Newsroom on January 8, 2026

The Best of Global Food And Beverage Design And Marketing Communications Crowned At The 27th FAB Awards Show

The FAB Awards provided a bit of much needed cheer…

By Newsroom on June 6, 2025

FAB Finalists For The 27th FAB Awards Revealed!

Following a few weeks of intense judging, The FAB Awards have…

By Newsroom on May 13, 2025

Interview

Is Your Project Leading the Way in Global Food and Beverage PR, Marketing and Design? Submit to The 28th FAB Awards by March 7th!

The 28th edition of The FAB Awards are now “calling for entries”. In previous years, FAB received 3,600 entries from over 50 countries globally. The Awards are the…

By Newsroom on February 12, 2026Comments Off on Is Your Project Leading the Way in Global Food and Beverage PR, Marketing and Design? Submit to The 28th FAB Awards by March 7th!

Shaun Bowen To Chair The Branding & Packaging Design Jury at The 27th FAB Awards

The FAB Awards have announced that Shaun Bowen, Co-Founder and Creative Partner of B&B Studio will Chair The Branding and Packaging Design Jury for…

By Newsroom on February 4, 2025Comments Off on Shaun Bowen To Chair The Branding & Packaging Design Jury at The 27th FAB Awards

Features

Is Your Project Leading the Way in Global Food and Beverage PR, Marketing and Design? Submit to The 28th FAB Awards by March 7th!

The 28th edition of The FAB Awards are now “calling for entries”. In previous years, FAB received 3,600 entries from over 50 countries globally. The Awards are the only International Awards programme…

By Newsroom on February 12, 2026Comments Off on Is Your Project Leading the Way in Global Food and Beverage PR, Marketing and Design? Submit to The 28th FAB Awards by March 7th!