FAB News

Adventure Stories Provide a Delicious New Design for Cornish Charcuterie

East London Design-Practice Adventure Stories, have designed a new gift-pack…

Ketel One Family Made Vodka Welcomes The World To Drink Marvelously

This fall, Ketel One Family Made Vodka introduces Drink Marvelously, a…

A Chocolate Love Story in Govida’s ‘Wonder Awaits’ Campaign by McCann London

Godiva has announced a new advertising campaign, ‘Wonder Awaits’, devoted…

Heineken and Publicis Italy Unveil New ‘Better Together’ Campaign for the UEFA Champions League

Heineken and Publicis Italy have launched their UEFA Champions League (UCL)…

Young & Laramore Announces New Campaign for Artisan Distillery, Hotel Tango

Artisan distillery, Hotel Tango, and its AOR, Indianapolis-based independent agency, Young…

Inventive Productions Launch Two More Sites for Alcotraz, their Immersive Cocktail Experience

Alcotraz – the notorious prison-themed immersive cocktail experience – is set…

Food

Adventure Stories Provide a Delicious New Design for Cornish Charcuterie

East London Design-Practice Adventure Stories, have designed a new gift-pack for Cornish Charcuterie; the award winning charcuterie brand based in Bude,…

By Newsroom on September 18, 2019No Comment

A Chocolate Love Story in Govida’s ‘Wonder Awaits’ Campaign by McCann London

Godiva has announced a new advertising campaign, ‘Wonder Awaits’, devoted to the notion of evoking wonder. With whimsically romantic vignettes and…

By Newsroom on September 18, 2019No Comment

Fast Growing Nomadic Strikes New Look and Brings in New Layered Flavour

Following five year’s double digit growth and after becoming the No.1 adult yogurt brand in the GB Convenience category (IRI, MAT…

By Newsroom on September 17, 2019Comments Off on Fast Growing Nomadic Strikes New Look and Brings in New Layered Flavour

Beverages

Ketel One Family Made Vodka Welcomes The World To Drink Marvelously

This fall, Ketel One Family Made Vodka introduces Drink Marvelously, a…

By Newsroom on September 18, 2019No Comment

Heineken and Publicis Italy Unveil New ‘Better Together’ Campaign for the UEFA Champions League

Heineken and Publicis Italy have launched their UEFA Champions League (UCL)…

By Newsroom on September 17, 2019Comments Off on Heineken and Publicis Italy Unveil New ‘Better Together’ Campaign for the UEFA Champions League

Young & Laramore Announces New Campaign for Artisan Distillery, Hotel Tango

Artisan distillery, Hotel Tango, and its AOR, Indianapolis-based independent agency, Young…

By Newsroom on September 17, 2019Comments Off on Young & Laramore Announces New Campaign for Artisan Distillery, Hotel Tango

Inventive Productions Launch Two More Sites for Alcotraz, their Immersive Cocktail Experience

Alcotraz – the notorious prison-themed immersive cocktail experience – is set…

By Newsroom on September 17, 2019Comments Off on Inventive Productions Launch Two More Sites for Alcotraz, their Immersive Cocktail Experience

Marketing

Advertising

Ketel One Family Made Vodka Welcomes The World To Drink Marvelously

This fall, Ketel One Family Made Vodka introduces Drink Marvelously, a delightful and imaginative new creative campaign inspired by consumers’ growing desire for better, more thoughtful drinks experiences without…

By Newsroom on September 18, 2019No Comment

A Chocolate Love Story in Govida’s ‘Wonder Awaits’ Campaign by McCann London

Godiva has announced a new advertising campaign, ‘Wonder Awaits’, devoted to the notion of evoking wonder. With whimsically romantic vignettes and visuals, the campaign was created to spark…

By Newsroom on September 18, 2019No Comment

Heineken and Publicis Italy Unveil New ‘Better Together’ Campaign for the UEFA Champions League

Heineken and Publicis Italy have launched their UEFA Champions League (UCL) global campaign. Called ‘Better Together’, the campaign highlights the enhanced experience of watching your favourite football team compete…

By Newsroom on September 17, 2019Comments Off on Heineken and Publicis Italy Unveil New ‘Better Together’ Campaign for the UEFA Champions League

Packaging

Adventure Stories Provide a Delicious New Design for Cornish Charcuterie

East London Design-Practice Adventure Stories, have designed a new gift-pack for Cornish Charcuterie; the award winning charcuterie brand…

By Newsroom on September 18, 2019No Comment

Ziggurat Brands Gives Old Speckled Hen a ‘Refreshing’ New Look

Old Speckled Hen, one of the UK’s number one premium ale, is freshening its iconic beer with new…

By Newsroom on September 16, 2019Comments Off on Ziggurat Brands Gives Old Speckled Hen a ‘Refreshing’ New Look

Marie’s Salad Dressing Goes Gourmet with New Market Reserve

Sixty years ago, a chef at a quaint café in Seattle, named after its owner, Marie Nordquist, realised…

By Newsroom on September 12, 2019Comments Off on Marie’s Salad Dressing Goes Gourmet with New Market Reserve

FAB of the Day
Innovation
Alcoholic
Non Alcoholic
Awards

Cadbury Dairy Milk Announces Partnership with Age UK to Help Combat Loneliness

In a typical week almost 2.6 million people aged…

By Newsroom on September 4, 2019

Strong Showing by Design at The 21st FAB Awards

Following weeks of intense judging and preparations, The 21st…

By Newsroom on May 28, 2019

FAB Provides the Colour with The 21st FAB Awards and The 4th FAB Forum

The FAB Awards splashed a bit of much needed…

By Newsroom on May 23, 2019

Mars Inc. Retain The FAB Brand / Marketer Of The Year Award

Mars, Incorporated have once again been named The FAB…

By Newsroom on May 15, 2019

Scientists Encoded a Trove of Video Game Tips into DNA, then Mixed it into an Energy Drink

Advertisers in Brazil are laying claim to a bizarrely…

By Newsroom on August 5, 2019

Every Burger Fan’s Fantasy is Realised with McDonald’s Picnic Position Blanket via Nord DDB

It’s summer and, therefore, picnic season. To celebrate the…

By Newsroom on July 3, 2019

BBH China Creates Virtual Restaurant in Mobile-led Campaign for Martell Cognac

BBH China has created a mobile-led campaign for cognac…

By Newsroom on June 21, 2019

Malibu Adds Content into its Caps Thanks to Guala Closures’ Innovative Cap with NFC technology

Pernod Ricard is partnering with Guala Closures to support…

By Newsroom on June 6, 2019

Ketel One Family Made Vodka Welcomes The World To Drink Marvelously

This fall, Ketel One Family Made Vodka introduces Drink Marvelously,…

By Newsroom on September 18, 2019

Heineken and Publicis Italy Unveil New ‘Better Together’ Campaign for the UEFA Champions League

Heineken and Publicis Italy have launched their UEFA Champions League…

By Newsroom on September 17, 2019

Young & Laramore Announces New Campaign for Artisan Distillery, Hotel Tango

Artisan distillery, Hotel Tango, and its AOR, Indianapolis-based independent…

By Newsroom on September 17, 2019

Inventive Productions Launch Two More Sites for Alcotraz, their Immersive Cocktail Experience

Alcotraz – the notorious prison-themed immersive cocktail experience – is…

By Newsroom on September 17, 2019

New Water Drink by Danone Waters Feeds the Mind

Creative agency Impero has been briefed by Danone Waters…

By Newsroom on September 16, 2019

Coca-Cola Embraces Augmented Reality with Interactive Experience

As augmented reality becomes more of a transformational technology for the…

By Newsroom on September 11, 2019

Diet Coke Tries for Trendy with ‘You Do You’ Campaign by Wieden & Kennedy London

Diet Coke is celebrating all things modern in its…

By Newsroom on September 10, 2019

LEAP Shows How to Push It for WowHydrate

Innovative drinks brand, WowHydrate wanted to differentiate their product from other…

By Newsroom on September 10, 2019

Strong Showing by Design at The 21st FAB Awards

Following weeks of intense judging and preparations, The 21st…

By Newsroom on May 28, 2019

FAB Provides the Colour with The 21st FAB Awards and The 4th FAB Forum

The FAB Awards splashed a bit of much needed…

By Newsroom on May 23, 2019

Mars Inc. Retain The FAB Brand / Marketer Of The Year Award

Mars, Incorporated have once again been named The FAB…

By Newsroom on May 15, 2019

FAB Finalists of The 21st FAB Awards Revealed!

Following a few weeks of intense judging, The FAB…

By Newsroom on April 24, 2019

Interview

YesMore – Serving Alcohol Marketing from Grain to Glass

YesMore is a young alcohol marketing company based in London and New York. Although only a year old, founded in 2017 by Dan Hooper…

By Newsroom on November 6, 2018Comments Off on YesMore – Serving Alcohol Marketing from Grain to Glass

Exploring the Future of Food with Mindshare UK’s Josie Ung

Have you ever wondered about the future of food? Josie Ung, Account Director at Mindshare UK has and also done extensive research on the…

By Editor on December 1, 2017Comments Off on Exploring the Future of Food with Mindshare UK’s Josie Ung

Features

Cheat Burger: A Meaty Concept for National Burger Day

The meat-free foods industry is now being valued at over £572m. It’s clear to see that the UK’s appetite for animal-free foods is only growing. Plant-based alternatives are…

By Newsroom on August 22, 2019Comments Off on Cheat Burger: A Meaty Concept for National Burger Day