Ella’s Kitchen, the UK’s number one baby food brand, today announces the launch of Ella’s Kitchen Kids – a brand-new range created for bigger kids aged 18 months+, marking a major step in its ambition to support families beyond the weaning years. Designed to match the energy, independence and evolving tastes of toddlers and kids, […]
Dr. Will’s is celebrating its first bricks-and-mortar store listing for its Classic Mayo, with the product launched into Sainsbury’s stores nationwide from 3rd May. Classic Mayo will join the brand’s Olive Oil Mayo and Avocado Oil Mayo currently demonstrating exceptional performance on Sainsbury’s shelves, giving customers ever increasing choice when it comes to shopping for all-natural, […]
If there’s a broken aisle within food & drink it has to be baby & toddler food. A year on from a Panorama dressing down, it remains in a giddy haze following the BBC’s flagship investigative programme raising concerns about the heavy-handed and exaggerated nutritional claims (sugar content, presence of beneficial vitamins and nutrients…) surrounding […]
Anyone who knows Salty Dog appreciates that this is no one-trick puppy, because this is a discerning, hand-cooked crisp custodian, whose ‘fine snacking’ credentials today extends effortlessly into Roasted Corn Kernels (Darling Corn) and a 5-strong cluster of moreish nuts which includes: Salted Cashews and every conceivable peanut blend(Honey Roasted, Chilli, Dry Roasted & Salted). In […]
Following a few weeks of intense judging, The FAB Awards have released their list of Finalists for the 28th edition of their awards programme, which is focused entirely on work done for Food And Beverage Brands and Outlets. The Awards, which each year attract entries from all over the world, recognises the critical contribution that outstanding creative work makes towards building brands. […]
Holie’s, the Dutch disruptor that’s shaking up the cereal aisle, today confirms its first national supermarket listing in the UK, with Morrisons. Rolling out with six SKUs across 491 large format stores from 13th April, the retailer has taken three Granola Clusters (RRP: £3.99 / 400g); Protein Chocolate, Protein Nuts and Protein Spiced Almond and three […]
Dr. Will’s is set to launch its Olive Oil Mayo into 600+ Tesco stores nationwide from 20th April. The launch sees Olive Oil Mayo become the brand’s latest listing at the supermarket, joining Avocado Oil Mayo, Sriracha Mayo, Sriracha Hot Sauce, Buffalo Hot Sauce and Chipotle Ranch Dressing which are already on shelves. Delivering a […]
eauYES, the UK’s first flavoured sparkling mineral water, is celebrating new success in the food service sector. This month sees new listings secured with Brakes (from 1st May), JD Food and the Foodbuy Group as the brand strengthens its UK distribution. The brand, which launched to the UK market in May 2025, offers a flavoured […]
May 26 sees The Protein Ball Co advance its minimally-processed agenda with the arrival of its attention-seeking multipacks that have embraced the brand’s vibrant ‘Ballsy by Nature’ branding to create some added theatre for its protein-rich pick-me-ups within the UK’s increasingly prominent, healthier snacking fixtures. According to The Protein Ball founder, Matt Hunt, “More than […]
April is IBS Awareness Month. With up to one in five people in the UK affected by irritable bowel syndrome (IBS), Low FODMAP, IBS friendly cooking sauce brand, Bay’s Kitchen is highlighting a major opportunity for retailers to rethink how digestive-friendly products are positioned in store – better serving the rapidly growing number of shoppers seeking food […]