Almond Board Of California Launches Integrated Campaign To Fuel Demand For Almonds In The UK
The Almond Board of California (ABC), a non-profit organisation representing California almond growers and handlers, is investing heavily in a new multi-year campaign titled, Do You Almond?, designed to fuel long-term demand for almonds in the UK market. As consumers increasingly seek natural, simple and unprocessed foods, the organisation is capitalising on the opportunity to drive home […]
Yoplait’s premium yogurt brand Liberté has undergone a stylish redesign. Available now, the new look calls out the natural ingredients and luxurious, thick texture in each pot. Rich in protein and free from artificial sweeteners and preservatives, Liberté is created with two simple ingredients – milk and microbiological yogurt culture. The new on-pack stamp demonstrates […]
by Jamie Williams who is Managing Partner of creative agency isobel and a member of the British Guild of Beer Writers
This time last year, I asked in this publication ( FAB News ) if 2019 might be the year non-alcoholic beer explodes into the mainstream. It had been a small, yet steadily growing category, without any major investment in UK consumer communication campaigns. But the scene seemed to be set for significant growth. And that’s exactly what […]
The award-winning Beet It Sport shot, which has made a big impact in the sports performance research world over the last ten years, has been given a powerful new design boost. The bold image on the front of the 7cl concentrated beetroot shot is a beetroot heart clearly stating ‘Nitrate 400’. Beet It Sport shot is […]
This January, Pip & Nut will launch its newest variant – Blueberry Trail Mix Almond Butter. The latest addition to Pip & Nut’s successful Limited Edition series will roll out from 1st January into 500 Sainsbury’s stores, from 13th Jan in to 228 Morrisons stores as well as Boots, Whole Foods, Holland and Barrett and Ocado.com. […]
Quaker Oats has partnered with creative agency, AMV BBDO, to launch its latest advertising campaign this January, which is all about inspiring the nation to get imaginative with their porridge toppings and flavour combinations. The ‘Go Forridge’ campaign, which airs on TV from 6th January, sees breakfast eaters exploring the taste possibilities that lay just a few feet away […]
Scarecrow M&C Saatchi and Wagh Bakri Tea Group are beginning the year on a high, after releasing a unique TVC, a Celebratory Anthem, and a Timeless Calendar to mark Wagh Bakri Tea Group’s 100 years of operations in India.
The Journey So Far After starting its operation in 1919 from a tea depot, Wagh Bakri Tea Group has come a long way and has its presence across India and the world with multiple blends, variants and formats. The ‘Hamesha Rishtey Banaye’ stand Since inception, the brand believes in bringing people closer and in creating […]
Cooper’s Hawk is a modern casual restaurant and winery chain with a mission to democratize the good life through wine. Their wine club boasts over 240,000 members who provide a sizable lift in revenue from repeat visits to the company’s 35 restaurant locations. In addition to exclusive monthly wines, this Wine Club offers a wide […]
The Heist from Unstuck Presents on Vimeo. The Heist immersive party returns to London on Fri 7th Feb following its sold-out debut. The organisers ‘Unstuck Presents’ create parties with story arcs by combining DJ line-ups & cocktails with original scripts and face-to-face interactions from their cast of actors. Party-goers attending The Heist can expect a theatrical […]
Laphroaig’s success can be traced back to one man – Ian Hunter. As the last remaining family member to manage the distillery, he left a lasting legacy that can still be felt to this day. Ian Hunter Series is a rare collection of whiskies that will be released in 15 editions, each telling a key […]
