SLAMWICH is an NPD brand creation, named and designed by Simon Pendry Creative. The ultimate ice cream sandwich… packed with creamy caramel ice cream, coated in cracking chocolate, and packing a CRUNCH! THE BRIEF: Create a brand for our new NPD offering, a delicious caramel ice cream sandwich. This ‘big eat’ will be ideal for […]
Independent branding studio Derek&Eric has unveiled a vibrant new identity for The Glorious Mess, a bold new dessert brand created with British meringue makers Flower & White. The challenge was an unusual one. The Eton Mess is one of Britain’s most iconic desserts, but it belongs to everyone. With competing tales of its origins, from a […]
Stamp-inspired storytelling meets bold typography in a new own-label beer offer rooted in authenticity and craft Marks & Spencer is stepping confidently into the craft beer conversation with the launch of two new design-led ranges, created in collaboration with branding and design agency Thirst. Spanning a richly detailed Continental range and a bold, modern Craft […]
Integrated Brand Platform For Iconic Pizza Brand Will Support Both Retail And Restaurant Marketing Efforts Nationally Home Run Inn Pizza is preparing a new integrated marketing campaign as the iconic Chicago brand looks to drive growth across both its retail and restaurant businesses. To support that effort, the company has named food and beverage marketing agency quench its […]
Popcorn has long since established itself as the perfect companion food, the last word in ‘swalty’ joy, perfect for sharing with friends or scoffing incognito on your ‘special corner’ of the sofa. One benefit of such a likeable ‘companion snack’ is its chameleon-like capacity to appeal on so many different levels; offering a complex, layered […]
The Design Team at Mark Anthony Brands recently refreshed the Cayman Jack brand identity, packaging and visual world around a simple belief: escape isn’t a place, it’s a state of mind. As consumers increasingly seek moments to step away from the pressures of everyday life, the team saw an opportunity to evolve the brand beyond its […]
Largest media investment in brand history will deliver more than 200 million impacts across TV, OOH and radio this July DASH, the disruptor brand known for its deliciously simple, real fruit-infused drinks, is launching its biggest-ever national media campaign this July, expanding its acclaimed The Drink That Has It All platform with its largest media investment to date. Running […]
As it celebrates 80 years in business, Bells of Lazonby is backing a “craft at scale” model to drive growth alongside plans to expand its Cumbrian bakery. Speaking to mark the milestone, managing director Rob Keeping said the company’s long-term strategy will focus on growing its Lazonby headquarters while continuing to evolve its offer across […]
What began as a surplus of bruised bananas in a university’s community fridge has quickly morphed into something altogether more substantial; namely a range of minimally processed, high fibre snack bars that salvage abandoned wonky fruit in the name of improved gut health. Early July sees a 4-strong team of student entrepreneurs (Lucie Campbell, Hannah […]
The redesign of Dedham Vale Vineyards by Contrast reappraises the English wine market by re-positioning the brand at the intersection of heritage and contemporary refinement, speaking directly to today’s and tomorrow’s wine connoisseur. Rooted in the provenance of the Dedham Vale countryside, immortalised by iconic British artists, the brand draws on a legacy of landscape, […]