It’s About What You Are, Not What You’re Not…

It’s About What You Are, Not What You’re Not…

The rise and rise of vegans and veggies and the shocking state of the environment have spawned a massive increase in meat and dairy alternatives. It’s becoming increasingly mainstream – even high-street outlet Thornton’s Budgens has just expanded its vegan range to 800 items. This market is not new, and there have been options in […]

BrandMe Provides a Vibrant Design for Sumol’s Limited Edition Summer Range

BrandMe Provides a Vibrant Design for Sumol’s Limited Edition Summer Range

Sumol is dressing for Summer! Historically connected to the freshness and fun of Summer, Portuguese soft drinks company, Sumol+Compal, are launching a Limited Edition to coincide with the arrival of warmer days. Following the success of the #SumolTribe limited edition campaign during Summer 2018, BrandMe were asked to create a Limited Edition to help drive […]

Jif and Smucker’s Spread Some Joy with Bold, Comedic Campaigns by Publicis Groupe

Jif and Smucker’s Spread Some Joy with Bold, Comedic Campaigns by Publicis Groupe

On August 15, two much beloved brands, Jif and Smucker’s, debut two category-shattering campaigns bringing creativity back to consumer packaged goods. The ‘That Jif’ing Good’ campaign blends quirky, irreverent humour with a bold, theatrical tone illustrating just how far people might well go for the fresh-roasted peanut taste of Jif peanut butter. The Smucker’s ‘Father […]

Robot Food Puts the Barking Pet Food Category Straight with Itsdogfood.com

Robot Food Puts the Barking Pet Food Category Straight with Itsdogfood.com

Itsdogfood.com is a new to market (you guessed it) dog food brand that produces British made, cold pressed and raw frozen dog food as well as jerky treats. Seeing a growing demand for better quality pet food, company founder Craig Wallace invested in the UK’s first cold pressed dog food plant. To keep prices competitive, […]

The ‘GIN IS IN’ as Tanqueray Unveils New Campaign by Yard NYC

The ‘GIN IS IN’ as Tanqueray Unveils New Campaign by Yard NYC

Tanqueray, widely known as one of the world’s most celebrated gin, recently unveiled GIN IS IN, their latest US campaign. The creative celebrates the iconic Tanqueray & Tonic cocktail, but with a new, cutting edge look that draws inspiration from the world of fashion.  GIN IS IN is a national advertising campaign created by Yard […]

Leo Burnett London and McDonald’s Create Spoof Hype Brand ‘Schnuggs’ to Launch their Hottest New Product

Leo Burnett London and McDonald’s Create Spoof Hype Brand ‘Schnuggs’ to Launch their Hottest New Product

McDonald’s and Leo Burnett London have launched an amusing campaign called ‘Schnuggs’ celebrating the release of new Spicy Chicken McNuggets, their hottest new product launch and the latest addition to its menu, available for seven weeks. The campaign comprises a mixture of food focused content and short films showing models wearing custom made Spicy Chicken […]

Special #KnifeFree Chicken Boxes Launched Across the UK

Special #KnifeFree Chicken Boxes Launched Across the UK

Special chicken boxes warning young people about the dangers of carrying a knife are being introduced in chicken shops across Britain, the policing minister has announced on August 14. More than 321,000 chicken boxes that feature the Home Office #knifefree campaign have been distributed to over 210 outlets in England and Wales. The insides of […]

McDonald’s and 22feet Tribal Worldwide Reveal Story of the #TrulyIndianBurger this Independence Day

McDonald’s and 22feet Tribal Worldwide Reveal Story of the #TrulyIndianBurger this Independence Day

McDonald’s is often looked at as the quintessential western brand. This often leads people to assume that the house favourite burgers from McDonald’s India are also western in their origin. In an attempt to bust this myth and create awareness about the sourcing story and Indian origin of McDonald’s India’s food, this Independence Day, Hardcastle […]

Brennans’ Cosy Campaign Celebrates the Simple Pleasures a Slice of Bread Can Bring

Brennans’ Cosy Campaign Celebrates the Simple Pleasures a Slice of Bread Can Bring

Much loved and iconic brand Brennans has launched a new TV ad from its latest through-the-line campaign, focused on the simple pleasures a slice of Brennans Family Pan can bring. This campaign, created by award-winning agency JWT Folk, focuses on inspiring consumers and reminding them to enjoy the special moments in life. Brennans provides a […]

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