Rain-Rain stay away, out of Skol’s Carnival way

New campaign from GUT São Paulo & brewing company, Skol

Rain-Rain stay away, out of Skol’s Carnival way

If it were up to Skol, sunshine would be guaranteed for Carnival 2020 in São Paulo. In the ‘Giro na Chuva’ (Spin in the Rain) campaign, Skol wants to help ensure that the festivities aren’t dampened by bad weather so that Carnival-goers can enjoy the event to the fullest. Skol has employed the help of technology that uses an innovative and environmentally […]

KP Snacks appoints Sense as experiential partner

KP Snacks appoints Sense as experiential partner

Global brand experience agency Sense has won the contract to run experiential and trial campaigns across the KP Snacks portfolio. Sense was appointed following a competitive pitch initially involving eight agencies.  KP Snacks are looking to develop a long-term, exclusive partnership with the agency, with the opportunity for Sense to work across their snack portfolio […]

Tyrrells Goes Nuts With A New Range Design From This Way Up

Tyrrells Goes Nuts With A New Range Design From This Way Up

Since the multi award-winning brand Tyrrells launched in 2001, it’s taken the premium snacking sector by storm, not only in the UK but across Europe and beyond. Famed for its quirky and eccentric English brand personality, Tyrrells has achieved great success with their Hand Cooked Potato & Vegetable crisps as well as their popcorn range. […]

Large scale apple growing in northern Sweden. 12.000 apple trees the start of new sustainable agriculture

Large scale apple growing in northern Sweden. 12.000 apple trees the start of new sustainable agriculture

Brännland Cider to establish 10 hectares of commercially viable and productive apple orchards in collaboration with farmers, regional governments as well as national and international stakeholders from academia and business. Bringing together these stakeholders within the agricultural sector has been ongoing since 2017 in parallel with Västerbotten-based ice cider producer Brännland Cider establishing its ciders […]

Lyre’s Non Alcoholic Spirits Launches First Nationwide Digital And Outdoor Brand Campaign

Campaign promotes inclusivity, excitement and empowerment of being ‘dry’

Lyre’s Non Alcoholic Spirits Launches First Nationwide Digital And Outdoor Brand Campaign

Lyre’s, the creators of a newly launched premium range of 13 non-alcoholic spirits unveils its first UK brand campaign with the aim to inspire consumers to be proud to opt out without being left out and to find a “kindred spirit”.  The campaign kicks off 19th February 2020. The no and low category is the […]

Weetabix Unveils New Partnership With Virgin Sport

Weetabix Unveils New Partnership With Virgin Sport

Weetabix, the UK’s number one breakfast cereal[1], has joined forces with Virgin Sport. Unveiling a new partnership with the ASICS London 10K and launching the Weetabix Protein Youth Challenge. Taking place on Sunday 5th July, the new youth running initiative will see children aged 7-14 years join the ASICS London 10K for the first time, […]

Big Tom gets Saucy

Big Tom gets Saucy

Big Tom, the UK’s favourite Bloody Mary mix for over two decades, is launching its very own spiced tomato Ketchup this spring, aiming to spice up the sauce and condiments market. Using the same instantly recognisable and addictive Big Tom spice blend and the same source of Portuguese tomatoes, the new Ketchup will delight the […]

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