FAB Feature: Winner of a Gold FAB Award for Packaging Design at The 22nd FAB Awards - International Food And Beverage Creative Excellence Awards!
FAB News are looking at back at some of the outstanding projects that were awarded at the recently concluded FAB Awards. We highlight Motif and Interabang‘s success at The Awards Show as GOLD FAB Award Winners for Packaging Design at The 22nd FAB Awards. Motif is a collective of artists, illustrators and mark-makers who produce premium mints in design-led packaging that acts […]
NESCAFÉ GOLD introduces us to a fresh campaign in Europe.
Over the years, NESCAFÉ has played a key role in creating and enhancing coffee moments for people around the world. This is why NESCAFÉ has created a new brand platform, “Make Your Moment Matter”, to celebrate these life moments that we often take for granted and encourage people to take the time to enjoy them […]
Premium pet food brand Natures Menu has released an upbeat, informative series of online videos to promote its popular Poo Bag Challenge. Created by transformative communications agency HeyHuman, the collection of short clips will run across YouTube, paid search, ecommerce and social. The campaign looks to acquire new customers by focusing on the benefits of […]
Shining a light on all that’s remarkable about Roberts bakery, the brand has just launched an advertising campaign to brilliantly bust bread boredom with a fun and fantastical peek at what goes on behind its doors. Hitting screens across ITV Central, Granada and Yorkshire – both linear and on demand via You Tube – the Remarkably Roberts ad is a […]
Supermarket reveals its gingerbread family in sponsorship idents for The Great British Bake Off
As Channel 4’s The Great British Bake Off returned to our screens last night, Aldi revealed its sponsorship idents. Created by McCann UK, the idents centre around Aldi’s gingerbread family. The family of four, piped in Aldi’s brand colours take part in series of everyday ‘family’ moments, many of which are easily rectified by putting […]
The #PlayWithPringles challenge was launched in Germany, Italy and France this year and in just five months, has amassed an astounding one billion hashtag views and growing each day. The simple challenge encouraged TikTok users to get creative with the iconic Pringles tube through dance, forced perspective, comedy, music and more. Millions of TikTok users […]
Featuring surprising real stories from older people
A new film from Cadbury Dairy Milk captures some of the unexpected stories the older generation can share with us and inspires the nation to do the same. Don’t ask about the weather or what someone had for dinner – ask an older person you know about all their adventures. As part of the next […]
Online organic grocer Abel & Cole appoints The Specialist Works as its media agency
Abel & Cole has appointed The Specialist Works as its agency of record to fuel the organic food delivery brand’s growth through a new integrated media strategy. The Specialist Works will help Abel & Cole deliver a new strategy which aims to balance customer acquisition and retention with longer-term brand building. The review comes as Abel & Cole looked to consolidate its off and […]
The Fairtrade Foundation adopts game-changing impact narrative
Fairtrade has refreshed their brand identity with the goal of capturing the hearts of mainstream Britain by conveying the incredible breadth and scale of impact their movement empowers across the world. While Fairtrade has succeeded in redefining global standards and established social responsibility on business and shopper agendas, many of us are unaware of the […]
North London based popcorn makers, Joe & Seph’s are famed the world over for their luxurious, handmade caramel popcorn; after 10 years of producing the world’s best-tasting popcorn, the family of gourmet popcorn chefs have amassed a huge 67 Great Taste Awards. September 2020 sees the brand launch the UK’s first premium Popcorn Bar range (RRP £2 per 27g […]