The new campaign from VMLY&R Peru and Alicorp show us in a funny way the main property of one of their top brands: Cocinero Oil. Cocinero is a frying oil with the best performance in the peruvian market, it’s so great at it that you can have your fryings even before you asked for them. […]
Brands no longer need to wait for the summer months with their festivals and crowded city centres to interact with their audiences. At Home experiences bring engagement and trial opportunities to everyone’s living room, says Vaughan Edmonds, Planner at global brand experience agency Sense.
The events of this year have created change across the globe at a rate unprecedented in modern times. The way we live our lives has fundamentally changed and these shifts have had immediate implications on our marketing. In particular, a global lockdown wasn’t great news for the types of environments traditionally associated with brand experiences, […]
World’s most eco-friendly spirits bottle will biodegrade in 18 months Bacardi swaps crude oil for seed oil as petroleum-based plastics are replaced by plant-based ‘wonder material’ – a silver bullet in fight against plastic pollution Bacardi to eliminate at least 3,000 tons of plastic currently produced annually and help move needle for entire industry by sharing new technology with competitors
Bacardi, the world’s largest family-owned spirits company, has made a giant leap forward in the fight against climate change and plastic pollution today, as it unveils plans to put the world’s most sustainable spirits bottle on shelf by 2023. The new 100% biodegradable bottle will replace 80 Million plastic bottles – 3,000 tons of plastic […]
Banrock Station, the Australian eco-friendly wine brand from Accolade Wines, has partnered with Landcare Australia to plant 100,000 native trees and shrubs each year, starting from January 2021. Supporting biodiversity and animal habitats, clean air and water, while responding to the impacts of a changing climate and deforestation, the new initiative will see thousands of […]
Mrs Crimble’s, the pioneering gluten-free brand owned by Wessanen UK, has extended its vegan-friendly range with new Vegan Coconut Macaroons (RRP £1.79, 180g). Launching in Tesco on 23rd October, the new Vegan Coconut Macaroons follow the successful launch of the brand’s first vegan macaroons, Vegan Choc Macaroons, to offer an alternative flavour to the growing number of vegan customers. […]
This winter sees the return of Jam Shed’s mulled wine recipe neck tags on its bestselling Shiraz. Available in grocery, convenience and wholesale, the UK’s fastest growing top-50 wine brand[1] looks to tap into the key annual occasion by creating the ultimate Christmas moment at home with easy to follow recipes. The Christmas period is incredibly […]
In Wunderman Thompson’s global campaign, everyone is invited to help the “Have a break, have a KITKAT” slogan come back reinvigorated, refreshed and ready to face the next 85 years
KITKAT is launching a global campaign, inviting everyone to join in the celebration of the 85th anniversary of the brand. Created by Wunderman Thompson, it raises awareness of a social media competition to help people mark the occasion of KITKAT turning 85 in 2020. The campaign highlights that, at this unique moment, KITKAT will make its most […]
So much of what we eat is so divorced from where it came from that we’ve forgotten how amazing the true taste of nature can be. This new campaign from Green & Black’s shows the viewer how the finest, organic ingredients collide to create delicious chocolate in every bar. Green & Black’s know that the […]
Market-leading Portuguese cheese brand, Limiano, launches its first range of snack pots, Pausa, featuring structural and brand design, by award-winning design agency, Lewis Moberly. A new market for Portugal Lewis Moberly was challenged by Bel Groupe Portugal to help create a new category in the Portuguese snacking market. Limiano Flamengo cheese slices are #1 in […]
New campaign by Wunderman Thompson UK celebrates the joy of coming together in vibrant new spot
The well-loved and iconic British brand returns to screens with a new campaign developed by creative, data and tech agency Wunderman Thompson UK. Designed to connect with both younger and older audiences the new TV spot, aired on 19th October, features a vibrant community sharing a joyful and upbeat moment of togetherness. The new brand platform […]