April is IBS Awareness Month. With up to one in five people in the UK affected by irritable bowel syndrome (IBS), Low FODMAP, IBS friendly cooking sauce brand, Bay’s Kitchen is highlighting a major opportunity for retailers to rethink how digestive-friendly products are positioned in store – better serving the rapidly growing number of shoppers seeking food […]
More than three million Baby Beer shots have already been poured across the UK* – and this tiny, sweet sensation is only getting bigger… From your TikTok feed to your local bar, one tiny drink is everywhere right now. The Baby Beer shot – a sweet, layered serve that looks like a miniature pint – has become a viral […]
‘Fricy’ is one of the hot foodie phrases of 2026, a playful mash up of fruity & spicy, which over the next 12-18 months is set to become the primary call-to-arms for large numbers of time-poor foodies. It’s also the perfect starting point to celebrate the beginning of a mutually beneficial union between Ocado & […]
Independent branding agency Brandon is pleased to share the launch of its latest innovation project with BakeAway. From developing the product proposition and brand strategy to creating the branding and designing the packaging, Doh! is a deliciously new bake-at-home cookie dough range that launches in over 1,000 Tesco stores, 400 Asda stores, Ocado, and other […]
April 26 sees Stockley’s reach a little deeper into its rich confectionery past with the reimagining of a range of 4 heritage jars, jam-packed with happy, nostalgic memories. Sweet Selection, Mint Selection, Toffee Selection and Berries & Cream (450g jars) It was during the Industrial Revolution that confectionery first make the transition from elitist apothecary […]
WKD, the popular ready-to-drink brand, has launched a major new campaign – ‘Got a WKD Side?’ – marking the first phase of a £10 million investment across 2026. Led by brand agency Continuous, the campaign brings back WKD’s bold, irreverent personality while reframing the brand for Gen Z. It will run as a 360° programme across […]
From cutting back on sugar to actively supporting gut health, kombucha is fast becoming the nation’s go-to healthy swap for the ‘fizzy drink’. Now worth £33m*, the kombucha category moves firmly into the mainstream, riding a wave of demand for low-sugar, functional “adult soft drinks” that deliver real flavour and real health benefits. Responding to this shift, […]
Global creative agency Robot Food has partnered with UK pet care brand Pooch & Mutt to create a versatile and futureproofed identity, designed to span its extensive offering of expert-backed pet nutrition, services, supplements, and accessories. The project involves a full strategic repositioning for the brand. This includes a core creative idea, visual and verbal […]
From Orot to Bucrana, the wine from an extreme land shaped by Moruba. This project redefines a winery brand from Spain’s Toro region, moving beyond conventional codes toward a more strategic and meaningful positioning. Built around the concept of “Extreme Land”, the identity reflects a territory where climate and soil are not just a backdrop, […]
April 2026 sees Hive Mind Mead unveil the latest addition to its range: Tavern Mead, an authentic mead made from 100% honey, crafted to showcase one of the world’s oldest drinks in its truest form. This is in stark contrast to the novelty, mass-market wine and sugar-based alternatives that have historically dominated this growing category. […]