A therapy app is encouraging users to reduce the risk of depression, which affects 300 million people worldwide, by changing their eating habits to a diet high in fruits, vegetables, fish, olive oil, nuts and seeds – and low in sugar and saturated fat. Based on the latest clinical psychology and nutrition research, the Flow […]
New campaign from GUT São Paulo & brewing company, Skol
If it were up to Skol, sunshine would be guaranteed for Carnival 2020 in São Paulo. In the ‘Giro na Chuva’ (Spin in the Rain) campaign, Skol wants to help ensure that the festivities aren’t dampened by bad weather so that Carnival-goers can enjoy the event to the fullest. Skol has employed the help of technology that uses an innovative and environmentally […]
Global brand experience agency Sense has won the contract to run experiential and trial campaigns across the KP Snacks portfolio. Sense was appointed following a competitive pitch initially involving eight agencies. KP Snacks are looking to develop a long-term, exclusive partnership with the agency, with the opportunity for Sense to work across their snack portfolio […]
Since the multi award-winning brand Tyrrells launched in 2001, it’s taken the premium snacking sector by storm, not only in the UK but across Europe and beyond. Famed for its quirky and eccentric English brand personality, Tyrrells has achieved great success with their Hand Cooked Potato & Vegetable crisps as well as their popcorn range. […]
Brännland Cider to establish 10 hectares of commercially viable and productive apple orchards in collaboration with farmers, regional governments as well as national and international stakeholders from academia and business. Bringing together these stakeholders within the agricultural sector has been ongoing since 2017 in parallel with Västerbotten-based ice cider producer Brännland Cider establishing its ciders […]
Campaign promotes inclusivity, excitement and empowerment of being ‘dry’
Lyre’s, the creators of a newly launched premium range of 13 non-alcoholic spirits unveils its first UK brand campaign with the aim to inspire consumers to be proud to opt out without being left out and to find a “kindred spirit”. The campaign kicks off 19th February 2020. The no and low category is the […]
Weetabix, the UK’s number one breakfast cereal[1], has joined forces with Virgin Sport. Unveiling a new partnership with the ASICS London 10K and launching the Weetabix Protein Youth Challenge. Taking place on Sunday 5th July, the new youth running initiative will see children aged 7-14 years join the ASICS London 10K for the first time, […]
Big Tom, the UK’s favourite Bloody Mary mix for over two decades, is launching its very own spiced tomato Ketchup this spring, aiming to spice up the sauce and condiments market. Using the same instantly recognisable and addictive Big Tom spice blend and the same source of Portuguese tomatoes, the new Ketchup will delight the […]
Once again Coca-Cola adds a chapter to the tradition of ads that play with its iconicity. In the new campaign by Publicis Italy, only a logo and a title are needed to make the invisible visible. Very few shapes in the world are as recognizable as the Coca Cola bottle: so iconic that our brain needs […]
– 150 jobs will be created over the next few years European mochi brand Little Moons is expanding its operations in the UK with the opening of a new state of the art £3.5m mochi making factory to cope with increasing demand in the UK and internationally. Little Moons introduced the UK to the mochi […]