Ella’s Kitchen, the UK’s number one baby food brand, today announces the launch of Ella’s Kitchen Kids – a brand-new range created for bigger kids aged 18 months+, marking a major step in its ambition to support families beyond the weaning years. Designed to match the energy, independence and evolving tastes of toddlers and kids, […]
Dr. Will’s is celebrating its first bricks-and-mortar store listing for its Classic Mayo, with the product launched into Sainsbury’s stores nationwide from 3rd May. Classic Mayo will join the brand’s Olive Oil Mayo and Avocado Oil Mayo currently demonstrating exceptional performance on Sainsbury’s shelves, giving customers ever increasing choice when it comes to shopping for all-natural, […]
Even market leaders need to evolve to stay ahead. bluemarlin, the Mumbai- and London-based global brand and design consultancy, partnered with Dabur to refresh two of India’s most iconic household brands – Réal Fruit Power and Red Paste for Teeth & Gums – demonstrating how strategic design and proactive brand curation can drive business growth. Both […]
If there’s a broken aisle within food & drink it has to be baby & toddler food. A year on from a Panorama dressing down, it remains in a giddy haze following the BBC’s flagship investigative programme raising concerns about the heavy-handed and exaggerated nutritional claims (sugar content, presence of beneficial vitamins and nutrients…) surrounding […]
Anyone who knows Salty Dog appreciates that this is no one-trick puppy, because this is a discerning, hand-cooked crisp custodian, whose ‘fine snacking’ credentials today extends effortlessly into Roasted Corn Kernels (Darling Corn) and a 5-strong cluster of moreish nuts which includes: Salted Cashews and every conceivable peanut blend(Honey Roasted, Chilli, Dry Roasted & Salted). In […]
Following a few weeks of intense judging, The FAB Awards have released their list of Finalists for the 28th edition of their awards programme, which is focused entirely on work done for Food And Beverage Brands and Outlets. The Awards, which each year attract entries from all over the world, recognises the critical contribution that outstanding creative work makes towards building brands. […]
Müller FRijj encourages customers to lean into absurdity in latest campaign by VCCP Blue Today, the nation’s favourite dairy brand, Müller, is launching a new campaign for FRijj with creative agency of record VCCP Blue ‘Moos in Unexpected Places’. In a world where young men are facing cultural pressures to constantly self-improve and optimise every area of their lives, Müller FRijj […]
In collaboration with illustrator Joe Whale, also known as Doodle Boy, we’ve reimagined Little Dish’s latest pack as a blank canvas designed to be doodled on, coloured in, and completely transformed by kids themselves. It’s packaging that doesn’t just sit on shelf, but invites interaction the moment it’s picked up. The idea is simple. Hand […]
#SmilePlease global platform and refreshed global visual identity encourages a positive outlook and spontaneous moments of happiness, reinforcing Mirinda’s commitment to bold, flavorful fun. Today, Mirinda® has unveiled a powerful new global platform ‘Smile Please’ alongside a fresh brand visual identity. The fun and impactful movement is designed to brighten everyday life, spark joy and […]
Holie’s, the Dutch disruptor that’s shaking up the cereal aisle, today confirms its first national supermarket listing in the UK, with Morrisons. Rolling out with six SKUs across 491 large format stores from 13th April, the retailer has taken three Granola Clusters (RRP: £3.99 / 400g); Protein Chocolate, Protein Nuts and Protein Spiced Almond and three […]