Following its acquisition by Yeo Valley Organic, Tideford Organics has rebranded with the help of Bristol-based agency The Space Creative. The Space Creative has developed a distinctive and ownable visual identity for Tideford, setting it apart from Yeo Valley‘s more traditional soup range. The outcome is a vibrant, refreshing design that elevates shelf presence and […]
SIG today announces the appointment of Fabio Grazioli to the Group Executive Board as Chief Supply Chain Officer (“CSO”) effective 15 November 2024. Fabio joins from Haier Group, the global market leader in home appliances and consumer electronics, where he most recently served as Vice President Supply Chain, Procurement, E2E Cost Leadership and CTO – […]
The Terry’s ‘Board of the Unsquare’ have called an important meeting to debate the latest chocolate flavour to excite the nation. The board features a host of eccentric British characters, including The Fox, The Socialite, Watson, The Mod, and The Cow. It’s almost unfathomable that it never crossed the Board of the Unsquare’s collective mind […]
Waitrose has unveiled a brand new seasonal campaign to promote its premium, brand-owned No.1 range with a nationwide campaign created with Saatchi & Saatchi. Waitrose relaunched its No.1 range earlier this year, with a third of products in the range being new or updated. Exciting new products include Wagyu Beef, No.1 Heather Honey Smoked Salmon, […]
Creative agency Born Ugly today reveals that the World Curry Festival is set to return with a fresh new identity and a powerful mission: to save curry. The reinvented movement, which was kicked off with a celebrative Gala dinner at The Royal Armouries, Leeds, aims to celebrate curry’s rich cultural heritage while addressing the challenges facing the […]
innocent Drinks, Europe’s leading healthy drinks company, is spreading the power of fruit and veg with a confident new packaging redesign, to help drinkers navigate its portfolio with ease. innocent has created an iconic, effortlessly recognisable brand identity that stands out on the shelves. Revamping an entire portfolio of products including juices, core smoothies, iplus, […]
A freezer, a dog and, most uncharacteristically, passengers on a busy commuter train, all start talking in the new integrated campaign for frozen pizza brand Chicago Town – the first by independent creative agency Quiet Storm since it won the brand’s ad account as lead creative and strategic agency in 2023. Chicago Town, owned by […]
The Company of Animals have over 40 years of experience in animal behaviour and wellness, founded by renowned psychologist Dr. Rodger Mugford, who famously helped train the late Queen’s corgis. Continuing our long-term partnership with The Company of Animals, (recently winning a DBA Design Effectiveness award for their PetHead range) Family (and friends) recently helped […]
Spreads and jams are yet another stagnating staple food category being reshaped by wider World Cuisine aspirations. Today jam’s fortunes are far from sunny, whilst nostalgic old classics like lemon curd and marmalade rarely get mentioned in dispatches; an uncomfortably sticky situation made worse by waning enthusiasm for bread. Step forward artisanal peanut butters inspired […]
It’s getting dark early, strong winds are swirling and the rain just won’t just stop! It can mean only one thing, that Halloween is just around the next corner. As the first of many friends & family gatherings, grisly Halloween treats now command significant shelf space for retailers of all shapes and sizes; retailers who […]