KETCHUP ON PASTA? Heinz launches Tomato Ketchup Pasta Sauce in new creative campaign ‘Ridiculously wrong or ridiculously good?’ from Wunderman Thompson Spain

KETCHUP ON PASTA? <strong>Heinz launches Tomato Ketchup Pasta Sauce in new creative campaign ‘Ridiculously wrong or ridiculously good?’ from Wunderman Thompson Spain</strong>

Heinz debuts new ketchup-based pasta sauce with provocative campaign, sparking controversy among pasta lovers, developed in partnership with Wunderman Thompson Spain. Italians look away now. Ketchup on pasta is a culinary debate that polarises social media like no other. It only felt right that Heinz, creators of the world’s most famous ketchup, and of a […]

STORMBRANDS creates ID for Tropicana Kids Smoothies with parent and child appeal

<strong>STORMBRANDS creates ID for Tropicana Kids Smoothies with parent and child appeal</strong>

STORMBRANDS has created a vibrant new brand and packaging system for Tropicana’s latest range of real fruit drinks for youngsters: Tropicana Kids Smoothies. The global agency has partnered with Tropicana for over five years, working as a strategic brand-design collaborator. Tropicana approached STORMBRANDS with its latest brief because it wanted to develop a fun, reassuring […]

BOL powers into autumn with a swathe of new plant-based innovation – with a category-first Gut Loving Power Soup

<strong>BOL powers into autumn with a swathe of new plant-based innovation – with a category-first Gut Loving Power Soup</strong>

The fastest growing meat-free brand* and certified B-Corp BOL continues to innovate their portfolio with the launch of four brand new products this autumn. First to land in Sainsbury’s from 13th September followed by a launch in Ocado will be BOL Foods’ Gut Loving Power Soup – Smoky Tomato & White Bean. Combining unrivalled health […]

Deeply, your positive new habit.

Deeply, your positive new habit.

Deeply® aims to shake up gut health category with new daily prebiotic food. Family (& friends) are the branding partners and co-investors behind a category-defining new product launch under the Deeply Foods® brand. Working together with a team of industry experts in the natural food sector, Deeply® has created a first to market prebiotic fibre […]

COCA-COLA ZERO SUGAR LAUNCHES FIRST-OF-ITS-KIND, INTERACTIVE AUGMENTED REALITY GIVEAWAY CAMPAIGN INVITING FANS TO ‘#TAKEATASTE NOW’

<strong><em>COCA-COLA ZERO SUGAR LAUNCHES FIRST-OF-ITS-KIND, INTERACTIVE AUGMENTED REALITY GIVEAWAY CAMPAIGN INVITING FANS TO ‘#TAKEATASTE NOW’</em></strong>

Today, Coca-Cola Zero Sugar has launched ‘#TakeATaste Now’ – an innovative AR giveaway and a nationwide DOOH (digital out-of-home) campaign in partnership with Tesco Group, which invites fans to #TakeATaste of Coca-Cola Zero Sugar.  This trial-driving campaign is the first large-scale two-way controlled DOOH and AR experience by Coca-Cola. For the first time consumers will […]

Guinness brings its magic to Canada with the launch of Guinness 0 Non-Alcoholic Draught

<strong><em>Guinness brings its magic to Canada with the launch of Guinness 0 Non-Alcoholic Draught</em></strong>

Guinness 0 Non-Alcoholic Draught from the world’s leading stout, has officially made its way into Canada, featuring the same beautifully smooth taste, perfectly balanced flavour, and unique dark colour that is unmistakably Guinness. To celebrate this momentous occasion, Guinness invites Canadians to enjoy a can of Guinness 0 Non-Alcoholic Draught through unexpected means — a […]

Nomadic ‘Ready When You Are’

<strong>Nomadic ‘Ready When You Are’</strong>

Multi-Channel Ad Campaign Launched Six months on from its successful brand refresh, Nomadic is launching a multi-channel advertising campaign, entitled ‘Ready When You Are’ – a nod to the company’s range of nourishing convenience products and the busy, hardworking, people who consume them. Using Nomadic’s now ‘signature’ chevrons, the campaign reflects the dynamism of its […]

Tiger Beer creates the first puffer jacket that literally keeps you cool in the heat

Tiger Beer creates the first puffer jacket that literally keeps you cool in the heat

Today, Tiger Beer announced its collaboration with fashion designer Izzy Du, who is known for revolutionising outerwear in London, to create the world’s first puffer jacket with a beer-powered cooling system made specifically to keep you cool in tropical heat. Created with the help of BBH Singapore and LePub APAC, now people all over the […]

UNLOCKING UMAMI: JOHNNIE WALKER UNVEILS BLUE LABEL ELUSIVE UMAMI LIMITED EDITION IN COLLABORATION WITH RENOWNED CHEF KEI KOBAYASHI

<strong>UNLOCKING UMAMI: JOHNNIE WALKER UNVEILS BLUE LABEL ELUSIVE UMAMI LIMITED EDITION IN COLLABORATION WITH RENOWNED CHEF KEI KOBAYASHI</strong>

“When Chef Kei and I set out to capture the essence of umami, we knew we were taking a step into the unknown by embarking on an exciting journey of flavour exploration. Together, we wanted to push the boundaries of what Scotch could be and bring a truly innovative offering to the world of whisky […]

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