Mentos’ new campaign aims to help get people talking in the real world. As the sweet snack brand is famous for creating fresh connections, BBH’s creative idea champions small talk. Why? Because it is small, under-appreciated but also very powerful – no connection would start without it. The campaign builds on the insight that the […]
Who says nothing good happens after midnight? Just in time for the holidays, Stella Artois will introduce a brand new limited-edition seasonal beer — Midnight Lager — on Halloween night in historic Sleepy Hollow, NY, most famous for tales of its ghostly rider. The new holiday brew, a first for the brand, is a black […]
Anheuser-Busch InBev’s (AB InBev) global brand, Budweiser, announced a new partnership with Sergio Ramos, football champion and current captain of Real Madrid and the Spanish National Team. As one of the best defenders of his generation, Ramos’ ‘Be a King’ campaign, created by Deutsch New York, celebrates his stand-out career in advance of his latest […]
Hendrick’s Gin has partnered with Posterscope to celebrate the launch of its new limited-edition Hendrick’s Midsummer Solstice gin – the first innovation in Australia since launching its flagship gin over 20 years ago. Evoking Hendrick’s British heritage and association with the unusual, Posterscope has devised a unique out-of-home (OOH) campaign to bring to life the […]
Baton met puck this weekend when two cultures collided at an ice hockey match in Helsinki, Finland, where two teams battled it out to a soundtrack fuelled by an 85-strong symphony orchestra and choir. Internationally renowned conductor Nick Davies, raised the roof of the Helsinki Ice Hall, nicknamed “The Beast Cave”, on Saturday 12 October to celebrate the 200th anniversary […]
As the clocks go back and the days get shorter, Sol is inviting Londoners to come down and enjoy a Sol in the sun at UK’s first bar where the sun never sets! Between Thursday 24th and Saturday 26th October, The Sol Bar will extend the British summertime by bottling up the feel-good power of the sun […]
Mixologist extraordinaire, Franck Dedieu, has been announced as the UK Brand Ambassador for St-Germain. The French liqueur brand has chosen the award-winning bartender to use his extensive experience and passion to build brand awareness, advocacy and loyalty with the on-trade as well as consumers. One of Dedieu’s focus for the brand is to facilitate a stronger relationship with […]
Organic, raw chocolate brand Raw Halo has launched its new brand identity and packaging across its range of vegan bars, with design by London-based agency B&B studio. Now available in Waitrose, Ocado and Holland & Barrett, Raw Halo bars are crafted using ethically sourced ingredients including single-origin cacao and coconut sugar. At the heart of Raw […]
Lidl is a challenger brand in Sweden, competing against grocery-giant duopoly ICA and Co-op. To grow eight percent year over year, while the category only grew three percent, Lidl has relied on creativity rather than large marketing spend. In a new campaign called Lidl Micromarket, the brand asks customers that love Lidl to open-up “shop” inside their home. By inviting friends who are sceptic about Lidl’s […]
McDonald’s have launched Great Tastes of the World for the seventh year. Created by Leo Burnett London, the latest addition to a series of films is The Canadian Stack. Building upon the success of the previous six years, Great Tastes of the World encourages McDonald’s customers to flirt with adventure through a range of delicious […]