Thirst rebrands Malta Balashi as a beacon of upbeat island energy

Thirst rebrands Malta Balashi as a beacon of upbeat island energy

Malta Balashi is Aruba’s own malt beverage. Despite being brewed in the heart of the Caribbean, the natural energy supplement’s outdated brand meant it was losing ground to imported competitors. Once again, Balashi turned to Thirst to reinvigorate one of their brands. In a category dominated by brown, malt-inspired brands, Thirst created a design that […]

Meet the Carton Campaigners: helping to save the planet!

Pro Carton launch a series of cartoon characters to showcase the 5Rs of Responsibility

Meet the Carton Campaigners: helping to save the planet!

To mark the start of The European Week for Waste Reduction (EWWR) 16-24 November 2019, Pro Carton – the European Association of Carton and Cartonboard manufacturers – has officially launched The Carton Campaigners: five cartoon characters that illustrate the 5Rs of Responsibility. Reflecting the values of Pro Carton, EWWR aims to mobilise as many actors as […]

New Rippatape X Delivers Quick and Easy Opening Across The Latest Packaging Formats

New Rippatape X Delivers Quick and Easy Opening Across The Latest Packaging Formats

Building on the success of Rippatape – the original market-leading tape-based opening device for board and paper-based packaging – Essentra Tear Tapes has launched Rippatape X. The new tape delivers improved cross-tear performance for the easy opening of paper sacks within the food and industrial sectors and mailers and large cartons used in e-commerce and […]

The Glenlivet 14 Year Old And Don C Unveil Partnership With Limited Edition Sweater

Iconic Single Malt Scotch Whisky Maker and Celebrated Luxury Streetwear Designer Kicked Off Partnership at Event Hosted by Hypebeast in Los Angeles

The Glenlivet 14 Year Old And Don C Unveil Partnership With Limited Edition Sweater

The Glenlivet®, an icon in the Single Malt Scotch Whisky category, along with Don C, founder of luxury streetwear label Just Don, kicked off its partnership and unveiled a limited-edition sweater last night at an event hosted by Hypebeast in the Arts District of Downtown Los Angeles. The new partnership celebrates breaking traditions in the luxury category […]

McDonald’s creates a special league of ‘McNificent’ superheroes for Ronald McDonald House Charities

McDonald’s creates a special league of ‘McNificent’ superheroes for Ronald McDonald House Charities

McDonald’s | McNificents – Keano from Ambassadors on Vimeo. McDonald’s Netherlands is taking its support for the Ronald McDonald Children’s Fund one step further by showing the kids that the charity supports for what they are: superheroes. These superheroes are children who often have to stay in the hospital for a longer period of time […]

The ‘King of Whisky’s’ powerful new brand world

The ‘King of Whisky’s’ powerful new brand world

Boundless Brand Design have been working with Pernod Ricard’s Royal Salute for the past two years to revitalise one of the worlds most sophisticated and opulent Scotch Whiskies, establishing an enchanting new brand world that reflects the stature and elevation of a brand rooted in British heritage. Royal Salute was created in 1953 with a […]

Prime Bar Takes Savoury Snacks With ‘Real British Beef Protein’ Into The Mainstream

Prime Bar Takes Savoury Snacks With ‘Real British Beef Protein’ Into The Mainstream

December ‘19 sees Prime Bar make its long anticipated debut into the mainstream retail snacking arena with 3x 100% British bred/grass-fed savoury protein snacks Smokey & BBQ, Fruity & Flavoursome and Sweet & Spicy debuting within Marks & Spencer, Ocado, Selfridges & a nationwide network of independent food retail wholesalers. The inescapable truth is that today protein is less of a trend or […]

McDonald’s Introduces ‘Archie The Reindeer’ In New Festive Reindeer Ready Campaign

McDonald’s Introduces ‘Archie The Reindeer’ In New Festive Reindeer Ready Campaign

This year the star of the McDonald’s Christmas Advert is ‘Archie the Reindeer’, a loveable reindeer brought alive by one girl’s imagination. The advert was hosted on Sunday 17th November during ITV’s flagship show, I’m a Celebrity Get Me Out Of Here! and tells the story of a young girl called Ellie at Christmas. In the film, we follow the […]

KFC has a serious Christmas message

A public service reminder of which bird is boss

KFC has a serious Christmas message

Christmas. The time of festive thanksgiving and family get-togethers, mistletoe, embarrassing relatives and… turkey. Yes turkey. It is the only time of year where everyone has the lesser poultry front of mind. With Christmas Day being the only day of the year the entire nation consciously “agrees” to eat turkey.  However KFC, the chicken aficionados, […]

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