ManiLife launches its first brand campaign: ‘Nuts so Fancy’

ManiLife launches its first brand campaign: ‘Nuts so Fancy’

Today premium peanut butter brand ManiLife launches its first brand campaign ‘Nuts so Fancy’.  The purpose is to highlight the fact that not all nuts are equal, and it’s the quality of the ManiLife nuts that make its award winning peanut butter ‘like no other’. Developed in collaboration with creative agency Sprowt, ‘Nuts so Fancy’ […]

Repositioning Tideford Organics as the curators of joyful plant-based flavours.

Repositioning Tideford Organics as the curators of joyful plant-based flavours.

Following its acquisition by Yeo Valley Organic, Tideford Organics has rebranded with the help of Bristol-based agency The Space Creative. The Space Creative has developed a distinctive and ownable visual identity for Tideford, setting it apart from Yeo Valley‘s more traditional soup range. The outcome is a vibrant, refreshing design that elevates shelf presence and […]

SIG appoints Fabio Grazioli as Chief Supply Chain Officer

SIG appoints Fabio Grazioli as Chief Supply Chain Officer

SIG today announces the appointment of Fabio Grazioli to the Group Executive Board as Chief Supply Chain Officer (“CSO”) effective 15 November 2024. Fabio joins from Haier Group, the global market leader in home appliances and consumer electronics, where he most recently served as Vice President Supply Chain, Procurement, E2E Cost Leadership and CTO – […]

The secret’s out; Terry’s Chocolate launches its new Terry’s Chocolate Milk Ball

The secret’s out; Terry’s Chocolate launches its new Terry’s Chocolate Milk Ball

The Terry’s ‘Board of the Unsquare’ have called an important meeting to debate the latest chocolate flavour to excite the nation. The board features a host of eccentric British characters, including The Fox, The Socialite, Watson, The Mod, and The Cow. It’s almost unfathomable that it never crossed the Board of the Unsquare’s collective mind […]

Waitrose highlights premium No.1 Range with new work by Saatchi & Saatchi

Waitrose highlights premium No.1 Range with new work by Saatchi & Saatchi

Waitrose has unveiled a brand new seasonal campaign to promote its premium, brand-owned No.1 range with a nationwide campaign created with Saatchi & Saatchi. Waitrose relaunched its No.1 range earlier this year, with a third of products in the range being new or updated. Exciting new products include Wagyu Beef, No.1 Heather Honey Smoked Salmon, […]

BORN UGLY AND CURRY FOREVER UNVEIL REVAMPED WORLD CURRY FESTIVAL TO PRESERVE AND CELEBRATE CURRY CULTURE

BORN UGLY AND CURRY FOREVER UNVEIL REVAMPED WORLD CURRY FESTIVAL TO PRESERVE AND CELEBRATE CURRY CULTURE

Creative agency Born Ugly today reveals that the World Curry Festival is set to return with a fresh new identity and a powerful mission: to save curry. The reinvented movement, which was kicked off with a celebrative Gala dinner at The Royal Armouries, Leeds, aims to celebrate curry’s rich cultural heritage while addressing the challenges facing the […]

innocent Drinks unveils a fresh look for a familiar face

innocent Drinks unveils a fresh look for a familiar face

innocent Drinks, Europe’s leading healthy drinks company, is spreading the power of fruit and veg with a confident new packaging redesign, to help drinkers navigate its portfolio with ease. innocent has created an iconic, effortlessly recognisable brand identity that stands out on the shelves. Revamping an entire portfolio of products including juices, core smoothies, iplus, […]

Chicago Town aims to own pizza in new “Feed Your Urge” integrated campaign, created by Quiet Storm

Chicago Town aims to own pizza in new “Feed Your Urge” integrated campaign, created by Quiet Storm

A freezer, a dog and, most uncharacteristically, passengers on a busy commuter train, all start talking in the new integrated campaign for frozen pizza brand Chicago Town – the first by independent creative agency Quiet Storm since it won the brand’s ad account as lead creative and strategic agency in 2023. Chicago Town, owned by […]

Tasty and healthy rewards for youngsters – puppies that is!

Tasty and healthy rewards for youngsters – puppies that is!

The Company of Animals have over 40 years of experience in animal behaviour and wellness, founded by renowned psychologist Dr. Rodger Mugford, who famously helped train the late Queen’s corgis. Continuing our long-term partnership with The Company of Animals, (recently winning a DBA Design Effectiveness award for their PetHead range) Family (and friends) recently helped […]

NEW INTENSELY CHOCOLATEY SPREAD PACKED WITH A LOVING LADLE OF SCOTTISH BLOSSOM HONEY

NEW INTENSELY CHOCOLATEY SPREAD PACKED WITH A LOVING LADLE OF SCOTTISH BLOSSOM HONEY

Spreads and jams are yet another stagnating staple food category being reshaped by wider World Cuisine aspirations.  Today jam’s fortunes are far from sunny, whilst nostalgic old classics like lemon curd and marmalade rarely get mentioned in dispatches; an uncomfortably sticky situation made worse by waning enthusiasm for bread.  Step forward artisanal peanut butters inspired […]

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