Heineken® Transforms Historical Irish Pubs Into Museums, Spotlighting The Need For Their Preservation

Heineken® Transforms Historical Irish Pubs Into Museums, Spotlighting The Need For Their Preservation

Virtual experiences inform pub enthusiasts about the pubs’ historic features, using AR technology to preserve their past. Irish pubs are globally recognized cultural icons, and significant pieces of local history, many of which treasure priceless stories and valuable heirlooms. Pubs continue to play a fundamental role in the communities they serve, and their heritage deserves […]

South Africa: Namaqua Wines chooses SIG as preferred carton packaging supplier

South Africa: Namaqua Wines chooses SIG as preferred carton packaging supplier

First investment in SIG filling technology by renowned wine producer Namaqua Wines, one of the largest wine producers in the Southern Hemisphere, has chosen to partner with SIG as its preferred carton packaging supplier for its low alcohol wine selection. This is the first time the Namaqua company has invested in its own filling machine […]

Making waves with Plymouth Gin’s second “Ocean Edition” in partnership with Ocean Conservation Trust

Making waves with Plymouth Gin’s second “Ocean Edition” in partnership with Ocean Conservation Trust

Introducing Boundless Brand Design’s latest release in the next chapter of Plymouth Gin’s partnership with the Ocean Conservation Trust. Now in its third year, the partnership aims to raise awareness and funds to support the Ocean Trust’s incredible work. This year, for the second year in a row, the distillery is launching a new limited […]

Cult status Belgian cookie brand Lotus Biscoff launches an impactful new global brand identity and packaging design created by BrandMe, in a move to modernise and hero Biscoff globally.

Cult status Belgian cookie brand Lotus Biscoff launches an impactful new global brand identity and packaging design created by BrandMe, in a move to modernise and hero Biscoff globally.

With a rich brand story and unique Belgian recipe since 1932, Lotus Biscoff recognised the need to drive a stronger, more unified and distinctive brand identity to reinforce global recognition. In partnership with London-based brand & design agency, BrandMe, the aim was to broaden appeal with consumers, creating a more relevant brand expression. The rebrand […]

Pearlfisher London Appoints Chloé Templeman as Executive Creative Director

Pearlfisher London Appoints Chloé Templeman as Executive Creative Director

Independent global brand design agency, Pearlfisher announce Chloé Templeman as Executive Creative Director of its London studio. This appointment marks a significant milestone in Pearlfisher’s journey of long-term growth and evolution, further bolstered by the recent appointment of Jason Brown as Global CEO of its London and New York studios. Starting in April, Templeman will take the helm of […]

BORN UGLY SUPPORTS CIWF TO RAISE AWARENESS FOR CHICKENS WITH “COMMITTED TO BETTER CHICKEN” IDENTITY

BORN UGLY SUPPORTS CIWF TO RAISE AWARENESS FOR CHICKENS WITH “COMMITTED TO BETTER CHICKEN” IDENTITY

Creative change agency Born Ugly has partnered with the world’s leading farmed animal welfare organisation Compassion in World Farming (CIWF) to create a movement to improve the welfare of chickens reared for meat in the food industry. Initially starting on social media, the “Committed to Better Chicken” initiative aims to ignite a global movement towards a more compassionate food […]

MCDONALD’S EXTENDS “THE ORIGINAL MOUTHFUL” CAMPAIGN WITH A MODERN MAKE-OVER OF THE CLASSIC BIG MAC® PROMO

MCDONALD’S EXTENDS “THE ORIGINAL MOUTHFUL” CAMPAIGN WITH A MODERN MAKE-OVER OF THE CLASSIC BIG MAC® PROMO

McDonald’s, DDB Sydney and adam&eveDDB partner with OMD and Snapchat for Australian-first Big Mac®activation McDonald’s Australia, DDB Sydney, adam&eveDDB & OMD unveiled the full, integrated ‘The Original Mouthful’ campaign for the iconic Big Mac®, following the revival of one of the world’s oldest burger chants earlier this month with a TV and out-of-home campaign. The […]

Laine brings augmented reality experience to Brighton’s Iconic Spiegeltent

Laine brings augmented reality experience to Brighton’s Iconic Spiegeltent

Brighton-based pub company and craft brewer – Laine – has forged a unique partnership with immersive experience studio Pixel Artworks to bring Pixel’s ground-breaking AR experience – The Butterfly Trail – to Brighton’s Spiegeltent festival, which takes place throughout May. Brighton’s famous pop-up festival, based in Old Steine Gardens, has been an essential fixture in […]

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