FAB Finalists of The 21st FAB Awards Revealed!

FAB Finalists of The 21st FAB Awards Revealed!

Following a few weeks of intense judging, The FAB Awards have released their list of Finalists for the 21st edition of their awards programme, which is focused entirely on work done for Food and Beverage brands. The Awards, who this year attracted over 2,000 entries from all over the world, recognises the critical contribution that […]

Yakult Launches First AR Experience to Promote the Science of Wellbeing

Yakult Launches First AR Experience to Promote the Science of Wellbeing

Yakult UK is introducing its first-ever Augmented Reality (AR) experience, along with a social media campaign, to enhance the brand’s focus on the Science of Wellbeing, launched through an Out-of-Home activity earlier in 2019. Quiet Storm developed the creative idea for the AR ‘Magic Mirror’ activation encouraging people to experience “The science of breathing, brought […]

Adventure Stories Brands The Cornish Distilling Co.’s New Spiced Rum, Mooncurser

Adventure Stories Brands The Cornish Distilling Co.’s New Spiced Rum, Mooncurser

East London Design-Practice Adventure Stories, have been working closely with The Cornish Distilling Co. to both conceive and design the branding for Mooncurser; their new Spiced Rum. Mooncurser joins the vanguard of the burgeoning British Craft Rum scene. This marks a move away from large multi-national brands, (traditionally the preserve of the rum category) towards […]

& SMITH Re-Defines the Tea Category with New Brand Creation, OFFBLAK

& SMITH Re-Defines the Tea Category with New Brand Creation, OFFBLAK

OFFBLAK, a new direct-to-consumer lifestyle tea brand delivering blends that taste as good as they make you feel, has launched in the UK, with branding by London-based branding agency & SMITH. Looking to redefine the tea category, OFFBLAK targets Gen Z and Millennials driven by beauty, status and experience with an identity that encourages the […]

Carlsberg Launches its New Danish Pilsner by Sharing Mean Tweets Written About its Old Beer

Carlsberg Launches its New Danish Pilsner by Sharing Mean Tweets Written About its Old Beer

Carlsberg has marked the launch of its new Carlsberg Danish Pilsner by sharing some of the meanest things people have tweeted about its old beer in a bold, honest and witty way. Created by Fold7, Clifford French and Initiative, the video series captures the reactions of employees across the business, from the brew house to the finance […]

Princes Rebrand by BrandOpus Delivers in the Moments That Matter

Princes Rebrand by BrandOpus Delivers in the Moments That Matter

Global brand experts BrandOpus, have been working with Princes following a rigorous pitch process to relaunch the brand with a new branding strategy and visual identity. A heritage brand from Liverpool, since 1900, their broad range of canned and ambient products have been a staple in British homes for over 118 years, from fish and […]

Banrock Station’s redesign by WhatCameNext_ launches in Australia

Banrock Station’s redesign by WhatCameNext_ launches in Australia

Sydney based brand agency WhatCameNext_ has refreshed the South Australian winery Banrock Station, showcasing rare flora and fauna from the region to convey its commitment to the environment. The new Banrock Station design heroes the endangered Blue Mallee tree, as well as a number of species from the wetlands, such as the spiny daisy and Murray River […]

Butcher’s Pet Care in £25m relaunch under ‘Nourishing Food For Dogs’ proposition

Butcher’s Pet Care in £25m relaunch under ‘Nourishing Food For Dogs’ proposition

Butcher’s Pet Care is kicking off their first brand campaign in five years as the brand re-positions itself as “the everyday choice in naturally nourishing food for dogs.”  Developed by creative agency, LIFE, the TV campaign gives an intimate insight into the special bond that exists between owner and pet. The film captures beautiful everyday moments that […]

Robot Food Give Fuego Spice Co. a Suitably Sizzling Rebrand

Robot Food Give Fuego Spice Co. a Suitably Sizzling Rebrand

California based Fuego Spice Co. asked Robot Food to put flavour over fire and rebrand their Zana and Riza sauces and Hot Hive Honey. Stemming from a self-proclaimed obsession with hot sauce, the people behind Fuego Spice Co. share their love of heat through a subscription service, Fuego Box, dedicated to discovering the most tantalising, […]

The Space Creative Rebrands Conscious, Giving the Brand Greater Appeal to the Mass Market

The Space Creative Rebrands Conscious, Giving the Brand Greater Appeal to the Mass Market

Conscious, the original organic, vegan, raw chocolate has been rebranded by Bath-based agency The Space Creative with the aim of giving the brand greater appeal in an increasingly popular market. Conscious first launched in 2004 and is now set to unveil its bold new look which has been rolled out across an extensive range of […]

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