In collaboration with YouTube, KitKat reclaimed the ad break we all know and skip. As the original champion of good breaks, KitKat knows that no break should go to waste and no break should be skipped. Guided by user behaviour and data, they pinpointed the 50 most searched topics on YouTube in the region and […]
Leading soft drinks company Britvic have partnered with global brand-led creative agency BrandOpus to create a new identity and packaging design for Aqua Libra. The rebrand aims to drive category growth and increase market share by extending the brand’s appeal to the mainstream carbonated soft drink market. Following its heyday in the 1980s as a […]
Gavin Bowne-Ashwin, Director at 4C Associates.
60% of Britons feel uncomfortable about going out to bars, restaurants, or sporting events once lockdown is lifted. How will this impact the food industry sector? COVID-19 had clearly hit the food service sector hard, and there are likely to be more casualties before we return to some kind of normality. However, with the […]
Stilton sales drop by up to 30% Producers urge consumers to buy Stilton as a versatile food and ingredient
Premium out of home media owner Ocean Outdoor has pledged its support for Stilton® by providing the Stilton Cheese Makers Association (SCMA), which represents the UK’s Stilton producers, with more than 20 high profile sites around the country for two weeks from June 1. The SCMA is its advertising space to encourage British consumers to buy Stilton® to support the […]
HEINEKEN today announces the appointment of Bram Westenbrink as Senior Director Global Heineken Brand, effective June 1st. Reporting to Chief Commercial Officer, Jan-Derck van Karnebeek, his remit is to build on the strong foundation laid by predecessor Gianluca Di Tondo, and focus on driving further Heineken® growth and profitability around the globe. Since March 2017, Westenbrink has […]
London based brand design agency PB Creative, has partnered with Kraft Heinz to develop a new premium tier for drinks cordial brand Karvan Cévitam. Founded in the late 19th century, the original liquid was a concentrated fruit product that could be kept at room temperature as fridges were not widely available. In 1948, the brand took […]
The global drinks brand, which only uses Organic and Fair Trade ingredients, appointed The Clerkenwell Brothers for its consumer research, repositioning, brand refresh and new packaging. At the end of 2019, established brand Little Miracles engaged The Clerkenwell Brothers to find out what exactly their customers wanted to drink next and why. Extensive quantitative and […]
The no. 1 brand in kids’ yoghurt, Petits Filous, has unveiled its new Goodness campaign that calls out the brand’s credentials as a healthy snack for children, grounded in goodness. Preceded by recent sugar reduction renovation across its core range, the campaign will drive brand credibility and aims to increase household penetration, already at 51.8%. […]
Heinz Brazil found a way to help its followers during quarantine days by entertaining and encouraging them to stay home. Created by ad agency Africa, #MakingArtWithHeinz is another Kraft Heinz initiative aimed at giving some fun to consumers during this time of social distancing. Through Instagram, Heinz took a ride on a behavior people already […]
As the leading supplier of authentic Japanese Teas in the UK, Clearspring were keen to strengthen their current packaging to reflect this. Branding and Packaging Design Specialists Mayday were invited to create a solution with authenticity at its core. Authenticity informs everything Clearspring undertake and as such, Mayday wanted to intrinsically link the brand with […]