This month, SNICKERS has kicked off the 360 campaign on TV, digital and social tied to the launch of its newest product, SNICKERS Peanut Brownie – now available nationally. The new SNICKERS Peanut Brownie features delicious peanut brownie squares, each covered in a luscious layer of caramel and coated in classic SNICKERS chocolate. Launch Creative […]
Castello del Poggio has a fresh rebrand by drinks design specialist Denomination to elevate its position in the US market, and compete with challenger brands from within the sweet wine and Italian sectors. Zonin1821 – the largest private vine-growing and winemaking company in Italy and owner of Castello del Poggio – approached Denomination because it […]
• Jameson Irish Whiskey partnering with Sofar Sounds for a series of pre-recorded virtual gigs showcasing emerging talent during lockdown • 15 up-and-coming artists given the opportunity to be paid for their performances and receive national exposure • Partnership developed in collaboration with Havas Media and JUMP, Havas Media Group’s content and partnerships hub
Jameson, the UK’s number one Irish Whiskey, is partnering with Sofar Sounds to give UK musicians a platform to be Seen & Heard during the latest national lockdown, helping to support the best new artists of tomorrow, today. Launching on 13th January, Sofar’s online Listening Room will offer a diverse line-up of 15 up-and-coming artists the […]
Start-up business, THIS, is set to make £1m from Veganuary as the hyper-realistic plant-based meat company reveals it has made over £300,000 of retail sales in just the first week of January. The best-seller has been THIS Isn’t Bacon, its plant-based rashers that sizzle in the pan and mimic bacon in taste, smell, texture and appearance, followed […]
WHSmith to fund match KIND donation
KIND, the UK’s fastest growing healthy snack bar brand, announces a new partnership with suicide prevention charity, Campaign Against Living Miserably (CALM). From 31st December, through to March 2021, KIND Snacks will be giving the charity 5p from every bar sold in WHSmith, who will be matching the donation from sales across their Travel and […]
· Desperados Virgin 0.0% offers a new taste experience for the increasing number of consumers who want more choice within the low and no-alcohol category. With 100% flavour and 0% alcohol, Desperados Virgin 0.0% will enable consumers to Live Today, Love Tomorrow.
Born from a wild experiment, Desperados Virgin 0.0% pushes the boundaries of non-alcoholic alternatives and unleashes the adventurous side of beer drinkers. The brand’s first alcohol-free innovation delivers the ultimate refreshment, bringing the Desperados vibe to any occasion – all without the alcohol. Offering 100% taste with 0% alcohol, Desperados Virgin 0.0% unlocks a new experience for the growing number of drinkers who want more […]
Sheese, the award-winning dairy-free cheese brand from Bute Island Foods has been rebranded by The Space Creative, the brand’s first major refresh in its long history. The bold and playful new packaging, which will roll out across Sheese’s extensive range, reflects the versatility of each product, encouraging dairy-free seekers to use Sheese to create delicious […]
Lip-smacking still drinks for a happy gut
The Details Ingredients Lemon with Yuzu and Ginger Fruit juices from concentrate 48% (white grape, lemon), water, yuzu juice, natural ginger flavouring, Japanese knotweed root extract (Polygonum cuspidatum). Pomegranate, Lime and Mint Fruit juices from concentrate 52% (white grape, lime, pomegranate, aronia), water, natural mint flavouring, Japanese knotweed root extract (Polygonum cuspidatum). The Founder’s Story […]
Mintel, the experts in what consumers want and why, has today (12 January 2021) announced three key trends for the global food, drink, and foodservice industries, including analysis, insights, and recommendations centred around the ‘now’ (next 12 months), the ‘next’ (18 months+), and the ‘future’ (five+ years) of consumer behaviour: Feed The Mind: Innovative food and […]
Amcor to help brands communicate packaging carbon footprint reductions through independent labelling from the Carbon Trust
A new Amcor service helps brand owners communicate the reduced carbon footprint of their packaging through independent carbon labelling from the Carbon Trust.
Amcor, a global leader in packaging, today announced the ‘Reducing CO2 Packaging’ Label from the Carbon Trust can now be printed on Amcor packaging to demonstrate significant carbon footprint reductions. It’s part of the company’s lifecycle assessment service, which enables brands to measure their packaging’s carbon footprint from raw materials through end-of-use. The announcement comes at a time when […]