BETC has launched their second campaign for client Danone after securing the partnership in 2023. Under the empowering concept of “Feed Your Progress”, the agency created a global platform for Danone’s high-protein dairy brand, YoPro, designed to inspire and fuel personal growth. The work aims to bring to life the universal insight of “progress feeds […]
Little Moons, Europe’s leading mochi brand, extends its popular snacking ice cream range with the launch of its latest limited edition for Autumn, Brown Sugar Cinnamon Bun. It is available in Asda, Co-op, Morrisons, Sainsbury’s, Tesco, Ocado and Waitrose nationwide with an RRP £5.00 for a six pack. Cinnamon Bun mochi combines brown sugar and cream […]
Global foodies are called to spotlight Singapore’s diverse and innovative dining scene The Singapore Tourism Board (STB) has launched the Made in Singapore (MIS) global positioning campaign that cements Singapore’s status as a Culinary Capital and food haven through the medium of song. The social-first campaign showcases Singapore’s vibrant, diverse and innovative culinary landscape to a global […]
Series 1, “The Journey Inwards”, breaks with a hero film by Impero, taking viewers on a journey of adventure and artistic discovery Single malt Scotch whisky brand, The Glenlivet, has launched a new limited edition whisky in collaboration with Chinese-Malaysian artist Red Hong Yi, exclusively for travellers. Travel is the central theme of Chapter One […]
Tesco quite literally stands for quality food in a new OOH campaign by BBH London, which replaces the letters of its famous logo with beautiful fresh produce starting with T, E, S, C and O. Called “ICONS”, the campaign is BBH’s response to a brief to make Tesco stand for quality food. Conventional marketing wisdom […]
Architecture and Design Firm of Record for Fogo marks 24 locations designed in partnership since 2018 with more in the works Global consultant firm Harrison is currently designing 33 global Fogo de Chão locations, including both remodels and new builds. As the global design lead for the internationally renowned restaurant brand from Brazil known for its elevated churrasco dining […]
Metsä Board, a leading European producer of premium fresh fiber paperboards, has partnered with Finnish confectionery maker Kouvolan Lakritsi to create a new, resealable licorice cup package made of fresh fiber paperboard. Kouvolan Lakritsi, a renowned Finnish brand established in 1906, has produced its licorice with the same recipe since 1960. Inspired by paperboard cups, […]
Having initially built a successful business around tasty, nutritionally dense heather and blossom inspired honeys, Suzie and Iain Millar proceeded to broaden their foodie horizons to also encompass deliciously decadent dressings, condiments, infused vinegars, two hot honeys and most recently a truly immersive honey-inspired chocolate spread. Seven years down the line and The Scottish Bee […]
The collaboration between KFC and Jumpers, a leading local snack brand, based on an idea from an X user, breaks sales and social media records, with over 40 million impressions and a 22% increase in sales during the launch weekend. What started as a clever social media suggestion has turned into one of the most […]
Carrefour is relaunching its global program, Act For Food, reinforcing its leadership in the food transition for all. This program aims at creating access to the benefits of healthier and more responsible food, and thus for everyone, placing Carrefour at the heart of today’s ecological and societal challenges. Act For Food – Act 1: A […]