VCCP recreate iconic Cadbury posters from 1915 – 2024

VCCP recreate iconic Cadbury posters from 1915 – 2024

The OOH posters aim to draw on nostalgia and generosity, demonstrating how Cadbury has grown to become part of the fabric of the nation, present in the lives of British people through the years. Each poster was created by illustrators and designers who took inspiration from previous Cadbury advertising over the decades, with VCCP leading on […]

Horlicks Makes Long-Awaited TV Comeback

Horlicks Makes Long-Awaited TV Comeback

Iconic hot beverage brand Horlicks is returning to TV screens for the first time in 20 years via AdSmart from Sky. The first month-long campaign will launch on the 19th of February with the commercial airing in 30-second slots. Utilising Sky Media’s addressable targeting technology, the campaign will reach specific audiences in Sky and Virgin […]

Tito’s Handmade Vodka Expands UK Distribution, Appointing Spirit Cartel to Represent the Fast-Growing Brand 

Tito’s Handmade Vodka Expands UK Distribution, Appointing Spirit Cartel to Represent the Fast-Growing Brand 

Tito’s also Supports Local UK Drinks Industry through New Sponsorship with Equal Measures Tito’s Handmade Vodka is increasing its footprint in the United Kingdom by appointing a new distributor, London-based Spirit Cartel, to exclusively represent the brand in this important spirits market. Founded in 2012, the Spirit Cartel portfolio includes vodka, rum, agave spirits, whisky, vermouth, […]

MR BUG EXTENDS ITS INSECT PROTEIN REACH WITH HOMEGROWN DOG FOOD

MR BUG EXTENDS ITS INSECT PROTEIN REACH WITH HOMEGROWN DOG FOOD

As a business that set out in 2020 to showcase insect protein in a positive, sustainable light it was perhaps inevitable that the ‘early doors’ success of its high-flying bug bites and mealworm ‘superfood’ seasoning, would quickly result in Mr Bug making the pragmatic leap from occasional treats and nutritious condiments to ‘everyday affordable’ dog […]

FREE-FROM DISRUPTER ‘WE LOVE CAKE’ GETS A BRAND MAKEOVER TO KICK OFF 2024

FREE-FROM DISRUPTER ‘WE LOVE CAKE’ GETS A BRAND MAKEOVER TO KICK OFF 2024

Bells of Lazonby’s We Love Cake has undergone a branding and packaging overhaul in a bid to excite loyal shoppers and attract a younger demographic in 2024. The rebrand is backed by a new campaign ‘Baked in Joy’ that will celebrate those who have found We Love Cake after diagnosis of Coeliac disease or a […]

Scottish sizzle added to the sausage market

Scottish sizzle added to the sausage market

Brown’s Food Group – Scotland’s biggest pork producer –  links tradition and innovation to launch new sausage range showcasing Scottish pork Promoting Specially Selected Pork is at the heart of The Kilted Pork Company brand of sausages which has just been rolled out by Brown’s Food Group, produced at their Irvine site. The £250m turnover […]

How do you eat yours? – Cadbury breathes new life into iconic Creme Egg tagline in integrated campaign from VCCP

How do you eat yours? – Cadbury breathes new life into iconic Creme Egg tagline in integrated campaign from VCCP

Cadbury and its global agency of record VCCP London has today launched its latest film for Creme Egg as part of a fully integrated campaign which brings back the classic ‘How do you eat yours?’ tagline for the first time in 20 years. The campaign builds on the original message that everyone has their own way of eating […]

Butterfly Cannon makes a splash with their wellie boot-inspired campaign for Laphroaig Scotch Whisky

Butterfly Cannon makes a splash with their wellie boot-inspired campaign for Laphroaig Scotch Whisky

Laphroaig wanted to bring more story-telling to their gifting strategy and disrupt the somewhat stuffy Scotch category, to engage & recruit new drinkers who hadn’t previously considered Islay single malts as a gift. Kicking off the project, we set out on a trip to Islay for a wander through Laphroaig’s history and provenance. Exploring the […]

Nirvana Brewery Launches Chocolate Porter

Nirvana Brewery Launches Chocolate Porter

To take timely advantage of the desire for all-things chocolate – with Easter fast-approaching – Nirvana Brewery has launched a Chocolate Porter (0.5% ABV). It’s the brewery’s first new beer since the appointment of James Rabagliati as Head Brewer – and follows Nirvana re-releasing its original London Porter late last year. The rich, dark, velvety […]

SIG awarded platinum status from EcoVadis for fifth consecutive year

SIG awarded platinum status from EcoVadis for fifth consecutive year

Packaging solutions provider in top 1% of companies for sustainability performance For the fifth consecutive year, SIG has been awarded the highest platinum sustainability status in the EcoVadis rating for Corporate Social Responsibility (CSR). This ongoing prestigious platinum rating puts SIG once again in the top 1% of participating companies, who have been rigorously assessed […]