November 26 sees a further evolution of the Nourish/Virgin Airlines alliance with the launch of a bespoke, minimally processed 20g brownie bar (Nutty Bliss) that over the next 12 months will become the long-haul snack of choice for Virgin’s upper class, growing cohort of health-conscious travellers. Building on recent successes within Whole Foods Market and […]
This Autumn sees proud B-Corp Absolute Collagen, the UK’s No.1 expert backed collagen supplement taking to the airwaves (TV, digital and out-of-home), featuring long-time ambassador, Strictly’s Emma Willis amongst a host of powerful, real women, challenging tired conventions around ageing with its boldest, most thought-provoking campaign yet around the theme of Absolute Attitude. At the […]
During Ramadan, people practise restraint. Food advertising keeps serving temptation. For Nestlé, we saw an opportunity in that tension. If our audience could wait until sunset, our campaign could too. We built **The Campaign That Waited** around the anticipation of food. During fasting hours, we showed glasses before the pour, desserts beneath their covers and […]
In the Lowland region of Perthshire in Scotland, Aberargie Distillery quietly set about distilling and maturing beautifully refined whisky and sought to tell their compelling story of patience and heritage through a series of single malt Scotch whisky releases. This required a brand that encapsulated the essence of their unique location and ‘barley-to-bottle’ philosophy, as […]
October 26 offers yet another milestone in the wider Hive Mind Mead story with its Dark Cherry Mead (melomel) winning Great British Food Gold, not simply for the proud fruited creation, but its wider sustainability vision, in addition to being a recognised as a regional champion (Wales). According to the judges: “The dark cherry flavour […]
Probiotic breakfast brand Oat Cult is turning a dessert favourite into breakfast with the launch of Tiramisu Oat Cult, its latest limited-edition overnight oats flavour. Launching exclusively to Oat Cult members, Tiramisu combines a hit of real decaf coffee with cocoa and creamy oats, delivering the familiar sweet-and-bitter combination of the classic Italian dessert (without […]
Including category-first spicy Salame Piccante, taking the premium pizza trend to gluten-free shoppers White Rabbit, the gluten free innovators on a mission to bring joy to the experience of eating gluten-free food, is expanding its range of frozen sourdough pizzas with the launch of two brand new flavours and two improved recipes, now in a […]
Haldiram’s, the iconic name in Indian sweets and snacks, has unveiled a new dessert range at its flagship Leicester Square restaurant, bringing together familiar flavours and unexpected formats in a series of highly developed, original creations. Indian dessert classics are given a distinctly contemporary twist. The result is a collection designed to feel both new […]
Lewis Moberly partners with Ricola on a significant next step for the Swiss herbal brand, creating a new visual expression designed to disrupt the UK impulse confectionery market. The brand consultancy is helping Ricola move beyond its traditional heartland and connect with a new generation of consumers. Iconic and much loved, Ricola has long been […]
In the imaginary world of video games, farms typically look cozy and idyllic: there’s no risk of erratic weather, pests, rising input costs, the global energy crisis or the challenge of surviving a drought. And even if there were, a bad harvest could simply be restarted, or a failed crop resuscitated with a few clicks. […]