Non-Alcoholic Beer Is No Longer The Alternative – It’s Mainstream

by Jamie Williams who is Managing Partner of creative agency isobel and a member of the British Guild of Beer Writers

Non-Alcoholic Beer Is No Longer The Alternative – It’s Mainstream

This time last year, I asked in this publication ( FAB News ) if 2019 might be the year non-alcoholic beer explodes into the mainstream.  It had been a small, yet steadily growing category, without any major investment in UK consumer communication campaigns.  But the scene seemed to be set for significant growth.  And that’s exactly what […]

Pip & Nut Launches Blueberry Trail Mix Almond Butter New Limited Edition

Pip & Nut Launches Blueberry Trail Mix Almond Butter New Limited Edition

This January, Pip & Nut will launch its newest variant – ​Blueberry Trail Mix Almond Butter​. The latest addition to Pip & Nut’s successful Limited Edition series will roll out from 1st January into 500 Sainsbury’s stores, from 13th Jan in to 228 Morrisons stores as well as Boots, Whole Foods, Holland and Barrett and Ocado.com. […]

Quaker Encourages The Nation To ‘Go Forridge’ For Delicious Topping Inspiration With Its Latest Campaign

Quaker Encourages The Nation To ‘Go Forridge’ For Delicious Topping Inspiration With Its Latest Campaign

Quaker Oats has partnered with creative agency, AMV BBDO, to launch its latest advertising campaign this January, which is all about inspiring the nation to get imaginative with their porridge toppings and flavour combinations. The ‘Go Forridge’ campaign, which airs on TV from 6th January, sees breakfast eaters exploring the taste possibilities that lay just a few feet away […]

Wagh Bakri Tea Group and Scarecrow M&C Saatchi commemorate the brand’s centenary year in India

Scarecrow M&C Saatchi and Wagh Bakri Tea Group are beginning the year on a high, after releasing a unique TVC, a Celebratory Anthem, and a Timeless Calendar to mark Wagh Bakri Tea Group’s 100 years of operations in India.

Wagh Bakri Tea Group and  Scarecrow M&C Saatchi commemorate the brand’s centenary year in India

The Journey So Far After starting its operation in 1919 from a tea depot, Wagh Bakri Tea Group has come a long way and has its presence across India and the world with multiple blends, variants and formats. The ‘Hamesha Rishtey Banaye’ stand Since inception, the brand believes in bringing people closer and in creating […]

Cooper’s Hawk – Driving engagement for new Wine Club members

Cooper’s Hawk – Driving engagement for new Wine Club members

Cooper’s Hawk is a modern casual restaurant and winery chain with a mission to democratize the good life through wine. Their wine club boasts over 240,000 members who provide a sizable lift in revenue from repeat visits to the company’s 35 restaurant locations. In addition to exclusive monthly wines, this Wine Club offers a wide […]

The Heist immersive experience returns to London

The Heist immersive experience returns to London

The Heist from Unstuck Presents on Vimeo. The Heist immersive party returns to London on Fri 7th Feb following its sold-out debut. The organisers ‘Unstuck Presents’ create parties with story arcs by combining DJ line-ups & cocktails with original scripts and face-to-face interactions from their cast of actors.  Party-goers attending The Heist can expect a theatrical […]

Is it or Isn’t it? Meatless Meatballs Cause Confusion in Subway’s new Veganuary Campaign from Above+Beyond

Is it or Isn’t it? Meatless Meatballs Cause Confusion in Subway’s new Veganuary Campaign from Above+Beyond

Veganuary 2020 is set to be a record-breaking month for meat-free eating, and Subway wants its customers to know that there’s a Meatball Marinara to suit everyone’s taste.  The new Meatless Meatball Marinara Sub launches at the same time as the new decade, with a campaign by Above+Beyond celebrating the freedom that non meat-eaters will […]

‘Madagascar in the frame’: WaterAid and Fujifilm partnership brings to life the impact of clean water and sanitation to people’s lives

‘Madagascar in the frame’: WaterAid and Fujifilm partnership brings to life the impact of clean water and sanitation to people’s lives

WaterAid and longstanding partner Fujifilm have teamed up to bring to life the stories of two communities in Madagascar and highlight the enormous impact of water and sanitation on their lives. Award-winning photographer and Fujifilm X-Photographer Saraya Cortaville joined WaterAid Voices from the Field Officer Ernest Randriarimalala to capture beautiful images on Fujifilm’s award-winning X-T3 […]