Deschutes Brewery Doubles Down on its Brand with New Branding by Perspective: Branding

Deschutes Brewery Doubles Down on its Brand with New Branding by Perspective: Branding

When Gary Fish founded Deschutes Brewery 30 years ago in Bend, Oregon, less than 100 craft breweries dotted the landscape. Today, over 7,000 craft breweries exist nationally. The huge increase in competition, along with concerns of oversaturation and slowing overall consumption trends, has created an inflection point. The category is flooded with craft brewers large […]

Goodfella’s Reconnects with their Italian-American Roots in New ‘Made with Respect’ Campaign

Goodfella’s Reconnects with their Italian-American Roots in New ‘Made with Respect’ Campaign

Goodfella’s means business. On Monday 1st April, the fastest growing frozen pizza brand rolled out its new marketing campaign: Made with Respect. Produced by Grey London, the heavyweight £4.2m investment is set to be the biggest of any frozen pizza brand in the last six years. Claire Hoyle, Head of Marketing at Goodfella’s, comments: “We […]

Straight Forward Design Teams with LGBTQ+ Artists for Skittles’ Pride 2019 Campaign

Straight Forward Design Teams with LGBTQ+ Artists for Skittles’ Pride 2019 Campaign

London brand and packaging design agency Straight Forward Design spearheads a new campaign for Skittles to mark Pride 2019. Throughout June and July, Pride events celebrating equality and inclusivity take place up and down the country. And for the past two years, Skittles has ‘given up’ its iconic multicoloured candies and packaging, ‘because during Pride […]

Iris and KFC Launch Cross-Stitch Chicken And It’s Finger Stitchin’ Good!

Iris and KFC Launch Cross-Stitch Chicken And It’s Finger Stitchin’ Good!

KFC, in collaboration with their digital agency Iris, have released a limited edition run of cross-stitch patterns to celebrate all things handmade. The new campaign is to highlight KFC’s hand breaded chicken, available every day in restaurant. Cross-stitch has quickly become the latest trend that our nation is obsessed with, so we have looked to […]

Desperados Created the World’s Largest Video Light Show Using Partygoers’ Phones

Desperados Created the World’s Largest Video Light Show Using Partygoers’ Phones

Desperados reached new levels of wild experimentation once again by redesigning the concept of a house party and proving amazing things can happen when you unplug and let go. This is the first event of ‘Epic Parties Imagined by You’, a yearlong series of acts where Desperados looks to consumers to ignite the party spirit by collecting […]

New Master Brand Campaign See Strongbow Back at the Heart of the Great British Pub

New Master Brand Campaign See Strongbow Back at the Heart of the Great British Pub

One of the UK’s favourite cider, Strongbow, is launching a new master brand campaign that celebrates people from all walks of life coming together in the great British pub. Two friends passionately perform the 80s classic ‘Together in Electric Dreams’, and the powerful one minute spot builds to a spine-tingling crescendo as the locals all […]

Pearlfisher Challenges the Sports Drinks Category with the Launch of New Coconut Water Brand, Toniq

Pearlfisher Challenges the Sports Drinks Category with the Launch of New Coconut Water Brand, Toniq

Pearlfisher London has created the naming, brand identity and design for the UK launch of new and innovative sparkling coconut water brand, Toniq. Toniq is the brainchild of respected nutritionist, and health & fitness entrepreneur, Zana Morris, who pioneered the concept of the intelligent gym – with The Clock and The Library. Zana is now […]

BBDO Dublin’s New Galaxy Ads Are ‘Accidentally Renaissance’

BBDO Dublin’s New Galaxy Ads Are ‘Accidentally Renaissance’

Accidental renaissance, meet exquisite chocolate. To taste Galaxy is to transcend the humdrum, and escape to a world of pure rapture. It’s better described with pictures than with words. To achieve that, BBDO Dublin tapped into the rising trend of “Accidental Renaissance”. Moments of everyday 21st century life, with a dramatically painterly vibe. The team […]