Pickle Mayo will be created especially for The Big Brine, London’s first festival showcasing the craft, creativity and culture behind all things brined and fermented, taking place 12-13 September. The Pickle Mayo will be made live at The Big Brine, combining Dr. Will’s Classic Mayo with The Pickle House’s pickle mulch and pickle juice to […]
New brand mascot, Fred the Fox, calls for Brits to ‘give chicken the night off’ as research reveals more than half are bored of chicken Protein challenger, Better Nature, is taking on one of the biggest campaigns in Food & Drink with the launch of its first ever out-of-home campaign -‘Believe in Tempeh’- as the challenger […]
Following a strong first phase for its 30th anniversary campaign, WKD is taking ‘Got A WKD Side?’ into the moments, places and experiences that matter most to its core audience. Launching from 7 September and running through to 1 November, Phase 2 will bring WKD’s distinctive brand platform to life across Freshers and Halloween through […]
Inca Kola is a Peruvian national treasure, woven into the country’s culture and identity – but it needed a refresh amid fierce competition and fading relevance. Our research revealed a compelling consumer truth – that in Peru’s rich, evolving culture, difference is something to be celebrated. This gave us a powerful platform for our rebrand, […]
Autumn is the time of year when many food & drink businesses usher in a new wave of range additions, seasonal selections and packaging refreshes as food & drink businesses reset for the all-important run up to Christmas. The ‘confectionery creatives’ at Stockley’s certainly haven’t been idle, which is why this September will see the […]
Food Thoughts is well known in foodie circles for its top quality, ethically sourced, organic cacao. The brand was acquired in 2025 by Fuel 10K founder Jason Kerr and Mark Gould, founder of Wholebake. They saw its potential to become a leading force in home baking and appointed Into the Light to refresh the brand. […]
Long associated with fine dining, BRU had become increasingly perceived as distant and outdated. WeWantMore set out to change that, repositioning the brand from a restaurant staple to the finishing touch for the table, designed for every meaningful moment shared around food. Central to the redesign was a shift in perspective: from shelf impact to table […]
THE LIQUORICE BRAND THAT’S STILL HAPPY TO DIVIDE OPINION From trusted sweetshop stalwart through to the very latest sour apple & raspberry innovation in 2025, iconic liquorice ambassador Flyers continues to prove that even eight decades on it still has so much more to offer. Liquorice doesn’t just have a unique flavour profile, it has […]
Dr. Will’s has given its award-winning Sriracha Mayo a major upgrade, introducing a fresh new look alongside an even creamier, richer recipe. Now presented in a premium glass jar, the redesign makes it easier to enjoy every last spoonful while reducing unnecessary waste. The updated packaging also brings Sriracha Mayo in line with the rest […]
As Notting Hill Carnival prepares to fill London’s streets with colour, culture and celebration, we’re raising a glass to a project shaped by that same spirit of Caribbean conviviality: our redesign of Ponche Kuba. Created in 1942 and crafted at Mount Gay Distilleries in Barbados, Ponche Kuba is a distinctive rum cream liqueur with a […]