Häagen-Dazs launches “Don’t Hold Back” fashion campaign in Germany with Space.

Häagen-Dazs launches “Don’t Hold Back” fashion campaign in Germany with Space.

Häagen-Dazs Germany and creative agency Space has launched a multi-channel, fashion-led campaign to further strengthen the brand’s positioning within fashion and lifestyle. The campaign, running throughout the summer, highlights two new Häagen-Dazs flavours within the Fruit Obsessions range; Zesty Lemon & Mandarin and Juicy White Peach & Raspberry.  Building on the brand’s new global idea […]

Is Malibu’s advertising campaign the start of an ongoing advertising trend?

Is Malibu’s advertising campaign the start of  an ongoing advertising trend?

Pernod Ricard Netherlands and social first marketing agency GoSpooky have launched an OOH-activated Snapchat AR game, in celebration of Malibu’s new summer flavor Malibu Lime. These interactive gamified AR lenses, part of the summer campaign “A Bit of Sunshine”, are Malibu’s response to the rapidly growing role of augmented reality in the lives of digital natives. […]

Kefir Experts Biotiful Dairy Enter New Category With The Launch Of Kefir Ice Cream

Kefir Experts Biotiful Dairy Enter New Category With The Launch Of Kefir Ice Cream

Biotiful Dairy, known for being the UK’s No.1 in gut-friendly kefir drinks and snacks, today announces the launch of Kefir ice cream.  The newest addition to the brands growing product portfolio, sees the kefir experts enter the frozen category for the first time.  Three variants;  Vanilla, Chocolate and Cherry,  are available from this month in […]

Cornish branding agency for a Cornish brewery

Cornish branding agency for a Cornish brewery

Award-winning Cornish agency Kingdom & Sparrow have been working with 7-year old Launceston brewery, Firebrand Brewing Co., developing a fresh new look for their brand. The challenge was to transform them from a local brewery to Cornish craft experts. Relaxed, outdoor gatherings have always been a big part of Firebrand – think smokey barbeques and […]

Forever Beta launches Mask Mints, free mints for London commuters.

Forever Beta launches Mask Mints, free mints for London commuters.

Since it became compulsory for the public to wear face masks on public transport, thousands of Londoners have quickly become intimate with the facemask – and unfortunately their own breath.   Social media has been awash with people bemoaning the unexpected added irritation to their already extra-stressful post-lockdown commutes.  Paulo Areas, CCO at Forever Beta: “We saw […]

Beefeater Celebrates The Spirit Of London In New Global Campaign

IN NEW GLOBAL CAMPAIGN The 360 campaign will run in 25 markets worldwide and highlight the effervescent energy created when unexpected contrasts meet

Beefeater Celebrates The Spirit Of London In New Global Campaign

Beefeater, the world’s most awarded London Dry Gin, is launching a new advertising campaign and communications platform, ‘The Spirit of London’. The 360 degree campaign is aimed at the brand’s target audience of Urban Explorers by celebrating the culture of clash that lives and breathes in the heart of the city, and visualises the clashing, […]

Whitby Seafoods appoints Lucky Generals as first-ever advertising agency

Whitby Seafoods appoints Lucky Generals as first-ever advertising agency

Lucky Generals has been appointed by Whitby Seafoods as its first-ever creative agency. It picked up the business without a full pitch after impressing the client at the chemistry stage. One other un-named agency was involved in the process. Lucky Generals will now be tasked with helping Whitby Seafoods build its brand awareness with the […]

How should pubs and bars be communicating as they open up?

By Tom Harvey, co-founder, YesMore drinks marketing specialists

How should pubs and bars be communicating as they open up?

Reopening bars and restaurants in a world where a deadly virus spreads in close contact and indoor spaces… Well, it’s a challenge to say the least.  However, as infection rates drop, many venues are beginning to reopen in some form – mostly for outdoor dining, at the moment.  So what do venues need to bear […]