St Luke’s And KP Snacks Bring Us A Tyrrellbly, Tyrrellbly Tasty Christmas

St Luke’s And KP Snacks Bring Us A Tyrrellbly, Tyrrellbly Tasty Christmas

In Tyrrells’ first Christmas campaign for the brand, St Luke’s makes it clear that, no matter how you party this year, KP Snacks’ Tyrrells range will make sure the festive season is “Tyrrellbly, Tyrrellbly, Tasty.”  Tyrrells – Veg Crisps from St Luke's on Vimeo. From a giant Sweet Chilli Crisp served by a woman on […]

A Small Switch With PG TIPS To Make A Bid Difference

New ATL campaign hits screens in big awareness drive for its biodegradable tea bags

A Small Switch With PG TIPS To Make A Bid Difference

After becoming the first major tea brand to make the switch to biodegradable tea bags across its entire range, PG tips, the nation’s favourite cuppa, is investing in a substantial £3.8m ATL campaign to support the range and increase awareness around this new sustainable choice.  The 30 second TV ad with sustainability at its heart airs […]

JDE Peet’s appoints Havas as global media agency outside North America

JDE Peet’s appoints Havas as global media agency outside North America

JDE Peet’s, the world’s largest pure-play coffee and tea group by revenue, today announced the acceleration of its digital advertising and marketing programs through the appointment of Havas as its global media agency outside North-America. The expansion of a long standing relationship between JDE and Havas will see the Vivendi-owned Havas Media Group (HMG) network become responsible […]

THIS and Coughlans Bakery team up to launch UK’s first vegan bacon Wellington

The footlong Wellington costs £12, serves six and is available at 26 sites, including delivery

THIS and Coughlans Bakery team up to launch UK’s first vegan bacon Wellington

THIS, the hyper-realistic creators of plant-based food, has teamed up with artisan bakery, Coughlans, to create the UK’s first vegan bacon Wellington. The limited-edition Wellington features Coughlans’ homemade mushroom-based ‘beef’, a flavoursome mix of 20 herbs and spices wrapped in the UK’s most realistic plant-based rashers, THIS Isn’t Bacon, baked in a vegan puff pastry […]

B&B studio reimagines leading non-alcoholic aperitif Everleaf and introduces two new products to the range

B&B studio reimagines leading non-alcoholic aperitif Everleaf and introduces two new products to the range

Non-alcoholic aperitif Everleaf has undergone a strategic repositioning and redesign by B&B studio as it seeks to grow its presence in both the on-and off-trade and launch a range of new products under the Everleaf name. Building on the success of its initial SKU – a bittersweet aperitif that’s the perfect base for a traditional […]

In a 2020 version of a letter to Santa, Carrefour shows its commitment towards customers for this particular Christmas #TheLetterToSanta

In a 2020 version of a letter to Santa, Carrefour shows its commitment towards customers for this particular Christmas #TheLetterToSanta

The production features real Carrefour employees and shows their mobilization in the field, from the cashier to the Drive manager, including the pastry chef preparing the Yule log, all at the service of customers…  This Christmas film “The Letter” is the brand’s first “group” film, as it will also be broadcasted in Belgium, Spain, Italy, Poland, Romania and […]

Frankly Better: Professional Chefs’ Brand Of Choice Rolled Out To Independent Retailers

Frankly Better: Professional Chefs’ Brand Of Choice Rolled Out To Independent Retailers

Frank Dale – the brand of choice for professional chefs – is extending its successful frozen occasions food offering to the independent sector. With a 100-year-old farming heritage and a reputation for delivering excellence in the guise of superior tasting canapés, quiches, pies and cakes, Frank Dale has diversified from supplying wholesalers servicing the hospitality […]

Pearlfisher creates a characterful brand design for Australian vodka brand, Grainshaker.

Pearlfisher creates a characterful brand design for Australian vodka brand, Grainshaker.

Pearlfisher has created the name, brand design and strategy for new-to-market Australian vodka brand, Grainshaker. Australian-based drinks producer, Top Shelf International and Pearlfisher have worked together to create the latest innovation launching from their growing portfolio of beverage brands. Aiming to disrupt a market dominated by aesthetically cold and impersonal elitist brands, Grainshaker is introducing […]

Designing a flexible connected packaging solution to change consumer behaviour and reduce waste.

SGK Anthem, Vrijdag Premium Printing, Generous Minds, Neurensics, Kurz and Merck have joined forces under the name ‘Packadore Collective’ to design and implement both desirable and sustainable packaging solutions. Their DeXel innovation is a flexible connected packaging solution to change consumer behaviour and reduce waste.

Designing a flexible connected packaging solution to change consumer behaviour and reduce waste.

The climate crisis remains one of the most critical challenges facing humanity and food waste is a significant contributor. Wasted food contributes a whopping 8-10% of total man-made greenhouse gas emissions and approximately one-third of food produced around the world is wasted each year. We all have a responsibility to play our part in addressing […]