BREE RUNWAY SLOWS DOWN ICONIC TRACK, ‘RHYTHM OF THE NIGHT’, FOR GLOBAL CAPTAIN MORGAN RESPONSIBLE DRINKING CAMPAIGN

BREE RUNWAY SLOWS DOWN ICONIC TRACK, ‘RHYTHM OF THE NIGHT’, FOR GLOBAL CAPTAIN MORGAN RESPONSIBLE DRINKING CAMPAIGN

Captain Morgan’s biggest ever global responsible drinking campaign calls on people around the world to ‘Enjoy Slow’ and celebrates drinking in moderation Captain Morgan is today unveiling its biggest ever global responsible drinking campaign in partnership with multi-award-winning singer, songwriter and rapper Bree Runway, calling on people around the world to ‘Enjoy Slow’ and moderate their drinking.  Following the launch of Captain Morgan’s Spice On campaign in Summer 2022, the latest global campaign features Bree Runway and her smooth, […]

CARLSBERG REVEALS THE STORY OF THE CARLSBERG FOUNDATIONS FOR THE FIRST TIME IN THE UK

<strong>CARLSBERG REVEALS THE STORY OF THE CARLSBERG FOUNDATIONS FOR THE FIRST TIME IN THE UK</strong>

Today, Danish beer brand Carlsberg is launching a new multi-million-pound campaign to share the story of the Carlsberg Foundations with UK consumers for the first time – showing there is more to the well-known brand than meets the eye. Featuring long-time Carlsberg brand ambassador Mads Mikkelsen, the campaign explores the work of the Foundations, which […]

A New Age for NESQUIK, in partnership with FutureBrand

<strong>A New Age for NESQUIK, in partnership with FutureBrand</strong>

A reimagining of NESQUIK’s iconic rabbit mascot, Quicky, sits at the heart of a strategic pivot towards the new NESQUIK world. NESQUIK has partnered with global brand-led business transformation company FutureBrand to deliver a modern brand identity which will boost brand relevancy and enable growth into new audience segments. At the heart of the work […]

Impero and Pernod Ricard GTR create Jameson ‘Arrive Like a Local’ campaign exclusively for Global Travel Retail

Impero and Pernod Ricard GTR create Jameson ‘Arrive Like a Local’ campaign exclusively for Global Travel Retail

Creative agency Impero launches ‘Arrive Like a Local’ Global Travel Retail (GTR) activation for Irish whisky brand Jameson; its first campaign since being appointed by the Pernod Ricard owned brand. The 360 campaign is now live in airports across 18 markets. Briefed to cement Jameson’s position as a global leading brand, Impero created and implemented […]

Lewis Moberly takes bold design approach for new prestige whisky

Lewis Moberly takes bold design approach for new prestige whisky

Leading brand design agency, Lewis Moberly, has created the structural and graphic design for The Glenrothes 42-Year-Old whisky of which only 1134 bottles will be available worldwide. The 42 design sets a distinctive benchmark for prestige whisky combining vibrant colour, unusual materials and traditional craft to create a bold, elegant design. The Lewis Moberly design […]

Echo taps into Smarties® Colourful World to communicate Nestlé’s ambitious sustainability commitments

<strong>Echo taps into Smarties® Colourful World to communicate Nestlé’s ambitious sustainability commitments</strong>

Brand design and innovation agency, Echo announces its latest work with children’s confectionary brand, Smarties®, as it undergoes a communication refresh and integrates sustainability throughout its brand positioning. These new communications will effectively underpin all of Smarties® future ‘Learn Through Play’ initiatives, with the messaging woven throughout the ‘Cool Creatures’ toy launch. The new work […]

Stravito Launches New Product to Streamline and Simplify Research Project Management for Food & Beverage Companies

<strong>Stravito Launches New Product to Streamline and Simplify Research Project Management for Food & Beverage Companies</strong>

Stravito, the enterprise insights platform democratizing access to market research for the world’s largest organizations, today announces the launch of Research Management. Using the new product, insights teams streamline workflows to better manage research projects, budgets, suppliers, and external agencies from one, secure space.  Developed in collaboration with customers, Research Management fully integrates with Stravito’s repository, […]

From inflation to drones: Four trends for food and beverage marketers to watch

From inflation to drones: Four trends for food and beverage marketers to watch

BY: Darby Hughes, director of Account Planning at quench Marketers take note: There’s a big difference between fads and trends.  Fads are an intense, widely shared enthusiasm for something—think cronuts, pumpkin spice everything and the latest diet craze—that are usually short-lived and without basis in a broader cultural context. They’re unsustainable and fleeting. You might […]

Baladna launches white cheese innovation in aseptic carton packs in Qatar, with unique filling technology from SIG

<strong>Baladna launches white cheese innovation in aseptic carton packs in Qatar, with unique filling technology from SIG</strong>

First locally produced white cheese packaged in aseptic carton packs Baladna, the leading dairy and beverage producer in Qatar, announces that it has, in partnership with packaging solutions provider SIG, added white cheese to its growing product portfolio. The new offering is the first locally produced white cheese in Qatar packaged in aseptic carton packs.  […]

Clipper Teas launches Organic Gift Box Selection

Clipper Teas launches Organic Gift Box Selection

The new selection box by the award-winning Fairtrade tea brand includes its best-selling Mood Infusions Clipper Teas, the pioneering Fairtrade teamaker and winner of more than 68 Great Taste Awards, is launching a new Organic Gift Box Selection. The box is comprised of 45 specially selected envelopes featuring Clipper Teas signature designs. Each teabag is […]