Grolsch returns to the UK with new brand identity

• £multimillion investment in new marketing campaign • New branding and packaging for the new 4% ABV beer tailored for UK consumers • New campaign focuses on Grolsch’s provenance - now brewed at its home in Enschede, the Netherlands

Grolsch returns to the UK with new brand identity

Grolsch Premium Pilsner returns to the UK market with a new proposition and new look to match the exceptional heritage of the original Dutch pilsner. Available to UK consumers from mid-September, the launch will be supported by a multimedia marketing campaign focusing on the provenance and quality of Grolsch Premium Pilsner – ‘Double-brewed, for double the flavour’ at […]

Meatless Farm and Adverttu Show Off the Power of OOH Swarming

Branded cars descended on vegan drive-thru with a touch of a button

Meatless Farm and Adverttu Show Off the Power of OOH Swarming

Plant-based food brand Meatless Farm has used Adverttu’s innovative OOH Swarming capability to increase brand visibility at its recent meat free pop up drive thru. Adverttu’s activations are part of Meatless Farm’s national M*** F*** campaign, where the plant-based food brand has a fleet of branded electric cars currently driving around London. By activating Adverttu’s Swarming feature, this roving advertising fleet […]

UK’s Top Two Breakfast Yogurts Go Into Multi-Packs

First-Ever Multipacks From Nomadic Dairy

UK’s Top Two Breakfast Yogurts Go Into Multi-Packs

Nomadic Dairy has launched its first multipack format, with two of its Yogurt and Oat Cluster flavours going into three-packs. The pair – Strawberry and Chocolate – are the UK’s best-selling breakfast yogurts and the top two yogurts in the convenience category (source: IRI).  The new packs not only tap into the increase in less […]

Purition launches Raspberry

Purition launches Raspberry

Purition – the natural, wholefood nutrition brand has expanded its original and vegan line with new limited-edition flavours, Purition Raspberry and Vegan Raspberry (£22.95 for 500g pack, or £2.50 for 40g sachet).  The new flavour is available at purition.co.uk while stocks last, and is simply made with crushed seeds, nuts and freeze-dried raspberries with no artificial flavours, preservatives or added sugar.   Purition recently expanded its […]

Barilla celebrates tables from all over the world with a new commercial signed by Publicis Italy

From 21 September the TV and digital campaign will be on air in 18 Countries

Barilla celebrates tables from all over the world with a new commercial signed by Publicis Italy

Barilla, the world’s leading pasta brand, is launching a new international communication campaign signed by Publicis Italy. It will be on air from September 21 in 18 Countries: Austria, Bosnia, Canada, Croatia, Francie, Germany, Greece, Hungary, KSA, Mexico, Norway, Poland, Romania, Russia, Serbia, Slovenia, Spain, US. With this new project Barilla strengthens its message of closeness to […]

Consumer spending ensures long shelf life for independent food and drink brands

50 per cent of shoppers willing to spend 5-10 per cent more on independent brands 66 per cent of consumers purchased or recommended independents’ products during the lockdown

Consumer spending ensures long shelf life for independent food and drink brands

Independent food and drink brands are coming out on top, as consumers commit to supporting and spending up to 10 per cent more on products since the coronavirus lockdown, research has found. Since the global pandemic, Brits’ shopping and spending habits have changed dramatically. The demand for clothing has dropped by two fifths (YouGov) and […]

Star actor Idris Elba ambassador Tony’s Chocolonely to make chocolate industry slave-free

Star actor Idris Elba ambassador Tony’s Chocolonely to make chocolate industry slave-free

Creative agency HERC for Dutch chocolate brand Tony’s Chocolonely, that wants to make the chocolate industry slave-free – starring Idris Elba as spoken word artist. Tony's Chocolonely | Unfair/Fair from HERC the agency on Vimeo. Credits HERC for Tony’s Chocolonely ‘UNFAIR/FAIR’ Creative agency: HERC the agency Creative Director: Rogier de Bruin & Emilio de Haan Account Director: Niels […]

VIMTO Gets Cosy With New Limited-Edition Winter Warmer

VIMTO Gets Cosy With New Limited-Edition Winter Warmer

Vimto, the UK’s fastest-growing squash brand, has launched a limited-edition cordial in time for the colder months: Winter Warmer. Available nationwide from October in 725ml bottles. With the recipe specifically developed to be enjoyed hot, Limited-Edition Winter Warmer takes the much-loved, unique blend of Vimto No Added Sugar squash and infuses it with cinnamon, nutmeg, […]

Cadbury taps into ‘pass it on’ social video trend as it partners with nation’s favourite football clubs for return of Match & Win

- Campaign developed in partnership with creative agency ELVIS - Cadbury is partnering with football clubs Arsenal, Chelsea, Liverpool, Manchester City, Manchester United and Tottenham Hotspur for the fourth year of Match & Win promotion

Cadbury taps into ‘pass it on’ social video trend as it partners with nation’s favourite football clubs for return of Match & Win

Cadbury has launched a new campaign to support the return of its Match & Win promotion, featuring players from some of the nation’s favourite football clubs. The initiative was developed in partnership with creative agency ELVIS. Match & Win_national from ELVIS on Vimeo. As Match & Win, Cadbury’s biggest on-pack activation, enters its fourth year, the brand […]

Budweiser Budvar Delivers Greetings from the Republic of Beer

Premium Czech beer launches new on-trade support package

Budweiser Budvar Delivers Greetings from the Republic of Beer

Budweiser Budvar UK is raising the profile of its premium Czech beer range with a new on-trade support programme, including a distinctive brand refresh across tank, draught and packaged formats, alongside new POS that delivers Greetings From The Republic of Beer. The new on-trade programme builds on success of the striking new brand design which has been […]