General Mills Bets on Influencers to Create Cult Appeal for the UK Launch of its US Snack Sensation, LÄRABAR

General Mills Bets on Influencers to Create Cult Appeal for the UK Launch of its US Snack Sensation, LÄRABAR

LÄRABAR, the cult US vegan snack brand and creator of the original fruit and nut bar, has finally hit UK shores this month. Headed up by a £700k marketing campaign, General Mills is launching its first ever dedicated influencer squad to raise awareness of the snack sensation that will launch with listings in Sainsbury’s and […]

McDonald’s Take their Time But Finally Fire Back at Balenciaga’s Latest ‘Copycat’ Move

McDonald’s Take their Time But Finally Fire Back at Balenciaga’s Latest ‘Copycat’ Move

Last August, fashion house Balenciaga dropped a new mule that observers thought looked a lot like the containers for McDonald’s French fries. About a half year later, McDonald’s, along with agency Nord DDB finally took the time to respond to the “copycat” move, with an Instagram post during Fashion Week Stockholm featuring McDonald’s “authentic” version of the French […]

Coca-Cola and Ogilvy Get the Philippines to Fizz up their Valentine’s with a Love Song

Coca-Cola and Ogilvy Get the Philippines to Fizz up their Valentine’s with a Love Song

Two days before Valentine’s Day, Coca-Cola Philippines set hearts a flutter with a one-day pop-up vending machine that dared lovebirds to fizz up their love.  Amid couples and hopeful singles, Coca-Cola set up the special Valentine’s vending machine in picturesque Circuit Makati, inviting people to fizz up their love with a no-frills mechanic: Grab the […]

Chicken and Fish Emerge from a Cloud of Spices in These Print Ads by MullenLowe Romania

Chicken and Fish Emerge from a Cloud of Spices in These Print Ads by MullenLowe Romania

MullenLowe Romania has created a pair of striking print ads to promote the Fuchs range of spice mixes. In order to demonstrate the flavours that the mixes can enhance different dishes with, the ‘Fish’ and ‘Chicken’ executions each form the shape of the food they are designed to season made up of the many ingredients […]

Absolut Celebrates Australian Marriage Equality in ‘Absolute Love’ Campaign by Cummins&Partners

Absolut Celebrates Australian Marriage Equality in ‘Absolute Love’ Campaign by Cummins&Partners

Absolut has announced the launch of Absolut Love, a campaign developed by Cummins&Partners Sydney, that celebrates the stories of Australian marriage equality since the historic YES vote in 2017. As part of the campaign, Absolut has created one of its iconic posters aligned to its major partnership with Sydney Gay & Lesbian Mardi Gras. The […]

Coors Light Toasts Farmers in Response to Bud Light’s Super Bowl Campaign

Coors Light Toasts Farmers in Response to Bud Light’s Super Bowl Campaign

Coors Light on February 15 called on bar patrons across the US to toast the nation’s farmers. The celebration, hashtagged #ToastToFarmers, is a tribute to the men and women who harvest the ingredients that go into the ‘World’s Most Refreshing Beer’. It’s also the latest riposte to Anheuser-Busch for spending millions on national ads during the […]

Hendrick’s Gin Turns the Cucumber into an Unlikely Valentine’s Day Star in Singapore

Hendrick’s Gin Turns the Cucumber into an Unlikely Valentine’s Day Star in Singapore

Hendrick’s Gin concluded its unusual Valentine’s Day campaign in which it offered the love-struck gin lovers of Singapore a chance to buy cucumber-themed gifts. The campaign, by Iris Singapore and titled ‘A Most Unusual Valentine’s’, ran for the weeks leading up to the day, largely through social, digital and PR, ultimately leading people to a special […]

evian Launches Reusable Water Bottle Collaboration with Virgil Abloh at New York Fashion Week

evian Launches Reusable Water Bottle Collaboration with Virgil Abloh at New York Fashion Week

evian has revealed its first refillable glass water bottle, designed by the brand’s creative advisor for sustainable innovation design, Virgil Abloh. The reusable bottle was unveiled during New York Fashion Week 2019. Made in collaboration with beverage brand SOMA, the limited-edition 17oz. water bottle is made of glass, with a bamboo lid. A white, protective silicone sleeve features […]

NBA All-Star Al Horford Tips Off 2019 with ‘Built with Chocolate Milk’ Campaign

NBA All-Star Al Horford Tips Off 2019 with ‘Built with Chocolate Milk’ Campaign

NBA All-Star, Al Horford, has a strong history of battling in the paint, both offensively and defensively. A true triple-threat – scoring, rebounding and assisting – Horford has continuously played at a high level, earning the right to be named an All-Star five times, a testament to his balanced approach to recovery and nutrition. As he […]

Doritos’ Crumby Problem Solved with Special Towel Bag via Gefen Team

Doritos’ Crumby Problem Solved with Special Towel Bag via Gefen Team

This humorous product from Strauss Frito Lay comes with a hint of self-awareness, and proves that even the smallest, simplest problems are worthy of a brilliant solution. This is an issue we’re all familiar with: when eating Doritos, our hands get completely covered with stubborn Doritos crumbs – a condition widely known as ‘Dorito Fingers.’ The most common ways […]