Bells of Lazonby’s ‘We Love Cake’ has launched its first free-from Breakfast Muffin.

Available now in frozen wholesale, the new breakfast offering is gluten, wheat and milk free, while maintaining the iconic taste of a wholesome morning muffin.

The new hand-finished breakfast muffins are the taste of breakfast; made up of raisins, apricot, cranberries, gluten-free oats and pumpkin seeds with a cinnamon finish.

Teamed with a new brand design for 2024/25 it’s never been a better time to stock We Love Cake.

Individually wrapped and distributed exclusively by Central Foods, the new lines are a perfect and tasty alternative to those consumers looking to avoid Gluten, Wheat and Milk from a lifestyle or dietary choice.

The frozen breakfast muffin is available in a box of 8 and can be thawed to match usage and consumption to reduce waste.

Head of Marketing for Bells of Lazonby, Josh Boydell-Smith, said: “The ‘We Love Cake’ breakfast muffin is an exciting innovation not just for the brand but for the free-from category.

“The Breakfast Muffin It is a step change from our usual tarts and cakes but we believe the muffin provides a ‘quick breakfast’ alternative that is free-from. We are very proud of the product and can’t wait for people to try it.”

Made on the edge of the Lake District by renowned family bakers since 1946; these delicious tarts are baked in small batches by skilled bakers. They promise to taste-match traditionally made breakfast style muffins.”

We Love Cake’s frozen individual wrapped tarts and slices are currently available to UK frozen wholesale, sold individually wrapped, exclusively via Central Foods.

Source: Bells of Lazonby

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