Secret Scotch Whisky Illuminati Comes to Light

Secret Scotch Whisky Illuminati Comes to Light

A top secret collective of Scotch whisky industry experts have come together to form an independent whisky bottling brand, known as the Whisky Illuminati. A collective with over 200 years combined experience, Whisky Illuminati’s members are a panel of the most discerning and respected noses and palates in the whisky industry to showcase one-off series’ […]

KitKat Ruby Launches in UK With Anthem

KitKat Ruby Launches in UK With Anthem

Anthem Worldwide, the global creative agency has continued its partnership with Nestlé to create packaging designs for the highly anticipated KitKat Ruby chocolate bar. The new product which launches in the UK this month, has been developed to target millennial ‘foodies’ who are eager to discover new tastes. Paired with a crisp, light wafer, KitKat […]

Concept Bar ‘Moonshine Saloon’ to Launch in London This May

Concept Bar ‘Moonshine Saloon’ to Launch in London This May

From the team behind the sell-out BYOB bar concept, Alcotraz, comes Moonshine Saloon, a one-of-a-kind immersive cocktail bar experience which is set to transport guests from the streets of West London to the streets of the Wild West. Located on the King’s Road, Moonshine Saloon is the centre of an undercover moonshine empire, a mysterious […]

Merchant Gourmet and Waitrose Team Up to Launch In-Store Grain & Graze Counter

Merchant Gourmet and Waitrose Team Up to Launch In-Store Grain & Graze Counter

Merchant Gourmet, the market-leading healthy pulses, grains, seeds and nuts brand, has announced a partnership with Waitrose to bring shoppers in Salisbury an exclusive healthy eating pop-up counter. For a limited time, foodies and fans of the Merchant Gourmet range will be able to visit the Grain & Graze counter for healthy and delicious food […]

Edinburgh Gin Launches Premium Ready to Drink Range to Suit Every Occasion

Edinburgh Gin Launches Premium Ready to Drink Range to Suit Every Occasion

Edinburgh Gin has launched ready-to-drink (RTD) formats in slimline cans (250ml). The range includes classic Edinburgh Gin pre-mixed with premium tonic water (6% ABV) and the best-selling Rhubarb & Ginger Gin Liqueur mixed with a fine ginger ale (5% ABV). This is a significant extension to the Edinburgh Gin range and is in response to […]

Estrella Damm Announces Launch of Short Film Featuring Peter Dinklage

Estrella Damm Announces Launch of Short Film Featuring Peter Dinklage

Estrella Damm, the Mediterranean beer of Barcelona, has launched its 2018 campaign and unveiled an exclusive trailer for its latest short film, starring Game of Thrones’ Peter Dinklage, entitled ‘La Vida Nuestra’ (Our Life). Set to premiere at www.estrelladamm.com on Thursday 3rd May, La Vida Nuestra features Spanish talent Álvaro Cervantes, Íngrid García-Jonsson and Marcel […]

Veolia Launches New Online Marketplace for Organic Resources in the UK

Veolia Launches New Online Marketplace for Organic Resources in the UK

As part of the drive to increase the circular economy, global resource management company Veolia is launching an online trading platform that makes it easier to sell and buy organic resources. Designed to save users time and money, BioTrading will provide businesses the opportunity to better leverage the 100 million tonnes of raw materials and […]

Corona Launches Mid-Strength Ligera Beer in Australia with No TV Presence

Corona Launches Mid-Strength Ligera Beer in Australia with No TV Presence

The shift to ‘occasion’ alcohol consumption in Australian drinking culture has been labelled as the main driver behind the launch of Corona‘s new mid-strength beer, Ligera. But you won’t see TV ads for Corona’s latest push, with the brand instead investing $4 million in media across OOH, digital and radio. Carlton & United Breweries (CUB) […]

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