Ella’s Kitchen, the UK’s number one baby food brand, today announces the launch of Ella’s Kitchen Kids – a brand-new range created for bigger kids aged 18 months+, marking a major step in its ambition to support families beyond the weaning years. Designed to match the energy, independence and evolving tastes of toddlers and kids, […]
Holie’s, the Dutch disruptor that’s shaking up the cereal aisle, today confirms its first national supermarket listing in the UK, with Morrisons. Rolling out with six SKUs across 491 large format stores from 13th April, the retailer has taken three Granola Clusters (RRP: £3.99 / 400g); Protein Chocolate, Protein Nuts and Protein Spiced Almond and three […]
Dr. Will’s is set to launch its Olive Oil Mayo into 600+ Tesco stores nationwide from 20th April. The launch sees Olive Oil Mayo become the brand’s latest listing at the supermarket, joining Avocado Oil Mayo, Sriracha Mayo, Sriracha Hot Sauce, Buffalo Hot Sauce and Chipotle Ranch Dressing which are already on shelves. Delivering a […]
May 26 sees The Protein Ball Co advance its minimally-processed agenda with the arrival of its attention-seeking multipacks that have embraced the brand’s vibrant ‘Ballsy by Nature’ branding to create some added theatre for its protein-rich pick-me-ups within the UK’s increasingly prominent, healthier snacking fixtures. According to The Protein Ball founder, Matt Hunt, “More than […]
Independent branding agency Brandon is pleased to share the launch of its latest innovation project with BakeAway. From developing the product proposition and brand strategy to creating the branding and designing the packaging, Doh! is a deliciously new bake-at-home cookie dough range that launches in over 1,000 Tesco stores, 400 Asda stores, Ocado, and other […]
From cutting back on sugar to actively supporting gut health, kombucha is fast becoming the nation’s go-to healthy swap for the ‘fizzy drink’. Now worth £33m*, the kombucha category moves firmly into the mainstream, riding a wave of demand for low-sugar, functional “adult soft drinks” that deliver real flavour and real health benefits. Responding to this shift, […]
Convenience food brand Nomadic has given its biggest-selling Yogurt and Oat Clusters pots a fresh new look and simplified name –‘Clusters’. The move, taking place just over 27 years since the popular snacking format was introduced, follows the firm’s impressive 29.7% growth in 2025 – in a category that only delivered 7.5% in RSV*. Simplifying the […]
Biona Organic, the UK’s leading organic food brand, is expanding its product portfolio in 2026 with the launch of two new ranges spanning organic ready meals and breakfast cereals – both designed to meet growing demand for minimally processed, nutritious alternatives to convenience foods. Biona‘s new ranges offer: READY MEALS: WORLD BEAN MEALS Biona has […]
To celebrate Lunar New Year and the arrival of the Year of the Fire Horse, Highland Park has partnered with creative studio Butterfly Cannon to create a striking limited-edition release, designed to capture the attention of affluent millennial whisky drinkers. Rooted in Highland Park’s wind-swept Orkney home, the design transforms the pack into an experience […]
AWARD-WINNING drinks challenger brand, Pip Organic, has extended its first-to-market, clean label kids’ fizzy drinks offer, with a NEW Apple Cherry Fizz addition. Developed for parents seeking healthier kids’ drinks options and to meet growing demand for school compliant beverages, NEW Pip Organic Apple Cherry Fizz is a refreshing blend of juicy organic apples, cherries, […]