The waste fruit fighting duo launch their third gin collaboration after two consecutive sell-out variants Award-winning farm craft gin brand Penrhos Spirits is launching a new limited-edition summer gin today in collaboration with mission-led food company Oddbox – a ‘Wonky Apple and Fennel Gin with a squeeze of Lemon’, designed from the ground up as […]
For all the ‘positive energy’ that currently resides around better-for-you drinks, it remains a disjointed, dysfunctional fixture with so many of the leading lights prioritizing one primary need, be that collagen support, energy or hydration. vybey saw the opportunity to bring 3 distinct yet inter-connected need states (energy, focus, collagen support and light hydration) within one […]
SimplyCook launches smokehouse road trip BBQ collection for banquet feasting this Summer BBQ season has officially landed and this year, it is not just about burgers and bangers. Recipe kit brand SimplyCook is turning up the heat with the launch of its Smokehouse Roadtrip BBQ Collection, designed to bring big, bold, American-inspired BBQ flavours straight […]
This month, Fearne & Rosie, the UK’s fastest-growing jam brand, is celebrating a new milestone for its duo of Strawberry Preserves, as it continues to drive distribution for its reduced sugar range. From 1st June, Tesco will take Fearne & Rosie’s classic Strawberry Preserve in over 1,000 stores nationwide. The supermarket has also confirmed listings […]
White Rabbit, the gluten free innovators on a mission to bring joy to the experience of eating gluten free food, by delivering high-quality Italian meal solutions to the category, today secures a new national listing, with ASDA. The brand is now available in all major retailers*. Launching with three of its signature sourdough SKUS in […]
Hazy Grapefruit Lager Second Launch of 10th Anniversary Year Nirvana Brewery, the alcohol-free pioneer, has bolstered its fruit-forward line-up with Hazy Grapefruit Lager (0.3% ABV), which lines up alongside its highly successful Cloudy Lemon Lager. Its launch coincides with a major surge in popularity for fruit-led beers across all segments of the market. In fact, fruit-flavoured […]
Dr. Will’s is set to launch two major food collaborations to celebrate the brand’s first bricks-and-mortar store listing for its Classic Mayo, with the product launching into Sainsbury’s stores nationwide from 3rd May. Celebrating the true versatility of Classic Mayo, Dr. Will’s and Frankie’s Brownies have collaborated on a chocolate brownie made with mayonnaise. The […]
White Chocolate & Strawberry Launched For Summer Nomadic, the convenience food brand, has released a new limited-edition flavour in its popular ‘Clusters’ range, White Chocolate and Strawberry. Joining the Clusters four-strong line-up, the flavour features chunks of white chocolate and sliced strawberry pieces to complement Nomadic’s core yogurt and oat clusters. Available first in Booker, […]
Ceremony Botanical Brewing Introduces a New Beer Category Based on Botanicals and Aimed at Cultural Authenticity and Community Building The Many, the independent, Los-Angeles based, full-service advertising agency that specializes in participatory marketing has launched Ceremony Botanical Brewing, the first botanical brewing company in the United States and the first to build every brew from the […]
In a saturated category, Brooklyn creative agency Tavern turns to modern heritage and deep worldbuilding to create Hyper Blast, an RTD brand that feels instantly familiar and iconic. Tavern’s ready-to-drink (RTD) beverage, Hyper Blast, is built to both disrupt and solve the category’s most pressing challenge: how to stand out. For a category defined by […]