Edinburgh Gin Launches Premium Ready to Drink Range to Suit Every Occasion

Edinburgh Gin Launches Premium Ready to Drink Range to Suit Every Occasion

Edinburgh Gin has launched ready-to-drink (RTD) formats in slimline cans (250ml). The range includes classic Edinburgh Gin pre-mixed with premium tonic water (6% ABV) and the best-selling Rhubarb & Ginger Gin Liqueur mixed with a fine ginger ale (5% ABV). This is a significant extension to the Edinburgh Gin range and is in response to […]

Estrella Damm Announces Launch of Short Film Featuring Peter Dinklage

Estrella Damm Announces Launch of Short Film Featuring Peter Dinklage

Estrella Damm, the Mediterranean beer of Barcelona, has launched its 2018 campaign and unveiled an exclusive trailer for its latest short film, starring Game of Thrones’ Peter Dinklage, entitled ‘La Vida Nuestra’ (Our Life). Set to premiere at www.estrelladamm.com on Thursday 3rd May, La Vida Nuestra features Spanish talent Álvaro Cervantes, Íngrid García-Jonsson and Marcel […]

Veolia Launches New Online Marketplace for Organic Resources in the UK

Veolia Launches New Online Marketplace for Organic Resources in the UK

As part of the drive to increase the circular economy, global resource management company Veolia is launching an online trading platform that makes it easier to sell and buy organic resources. Designed to save users time and money, BioTrading will provide businesses the opportunity to better leverage the 100 million tonnes of raw materials and […]

Corona Launches Mid-Strength Ligera Beer in Australia with No TV Presence

Corona Launches Mid-Strength Ligera Beer in Australia with No TV Presence

The shift to ‘occasion’ alcohol consumption in Australian drinking culture has been labelled as the main driver behind the launch of Corona‘s new mid-strength beer, Ligera. But you won’t see TV ads for Corona’s latest push, with the brand instead investing $4 million in media across OOH, digital and radio. Carlton & United Breweries (CUB) […]

Has Ronaldo Turned Argentinian? “Fenomeno” Stars in New Snickers Global Campaign

Has Ronaldo Turned Argentinian? “Fenomeno” Stars in New Snickers Global Campaign

 Snickers, with its iconic global campaign “You’re not you when you’re hungry”, is introducing a new twist – “You get confused when you’re hungry.” On Tuesday, March 27, Ronaldo, “o Fenômeno” (the phenomenon), was caught cheering for Argentina – Brazil’s historical football rival – at an exhibition game against Spain, in Madrid. This unique scene is part of a Snickers campaign […]

Belvedere Vodka Debuts New Expression, Ginger Zest

Belvedere Vodka Debuts New Expression, Ginger Zest

Luxury vodka brand Belvedere Vodka, introduces the newest innovation in its award-winning portfolio: Ginger Zest. On shelves starting April 2018, Belvedere Ginger Zest is a refreshing blend of tangy ginger and juicy spring lemons with a touch of grapefruit, creating a unique flavor profile perfect for a variety of cocktails. Belvedere’s distinctive, time-intensive maceration process […]

Paulig and Bob the Robot Imagine a World without Coffee in New Campaign

Paulig and Bob the Robot Imagine a World without Coffee in New Campaign

 Marketing agency Bob the Robot together with Paulig, the largest coffee house in Finland, created a sustainability concept that shows the potentially dark future of coffee. Finns love their coffee – in fact they consume the most coffee per capita in the world. The favourite beverage of many is currently, however, under threat due […]

GO Healthy Set to Launch in Australia with ‘Go Be You’ Integrated Campaign

GO Healthy Set to Launch in Australia with ‘Go Be You’ Integrated Campaign

Y&R NZ has given New Zealand-born natural health supplements brand, GO Healthy a whole new look and go-to-market strategy, launching in New Zealand with a new integrated campaign that calls for every man, woman and child, to ‘Go Be You’. The New Zealand campaign will also be used to launch GO Healthy in Australia. ‘Go […]