It’s a consistent truth that best practices and ideas fostered within human food and drink often make a seamless transition into the thriving world of ‘pet parents’ and their four-legged friends. For example, a staggering amount of NEW petfood innovation can trace its beginnings back to the pandemic, a by-product of health-conscious humans reviewing and […]
Supermarket Aldi is rolling out its rich, ultra-creamy NEW Roosters Macaroni Cheese (£1.49, 200g) as part of its Roosters range which is back by popular demand to rival high street restaurant, Nando’s. Launching on 25th July, shoppers’ hearts are sure to melt not only from the gooey goodness, but the un-cheddar-bly satisfying price as well. Even better, shoppers can pair this […]
McDonald’s Austria has launched a new integrated brand campaign celebrating the power of McDonald’s when it comes to connecting and uplifting its customers – turning everyday moments golden. “Best Friends”, created by DDB Vienna, launches today with a hero 60” TV spot. Directed by Micky Suelzer, the film follows the journey of a McDonald’s order, where […]
Cadbury has today launched a new Gen-AI powered tool named ‘My Cadbury Era’ which places users in classic Cadbury posters to celebrate its 200 year heritage, with a new campaign activation from its agency of record VCCP London. Building on the Yours For 200 Years campaign, which celebrates Cadbury’s 200th anniversary and its long-standing relationship with the […]
Having tripled volumes year-on year it’s perhaps not surprising that Popcorn Kitchen’s Home Popping portfolio has becoming a leading light within the Popcorn Kitchen, only a year on from being launched. It also explains the enthusiasm with which Chocolate Treasure has been received as the very latest arrival to the business’s 2024 Christmas line-up. Gold doubloons […]
There’s no doubt that Popcorn Kitchen is a brand with the wind in its sails! Sales are racing ahead like a possessed express train, B-Corp membership has been secured within a year and an ambitious NPD conveyor belt is juddering in eager anticipation of what’s coming down the line in the run-up to Christmas. First out […]
Derek&Eric create a fresh and delightful brand world full of love for sweet treats icon Yamama. The Gandour family business has been making sweet treats across the middle east since 1857 making products people love. Yamama’s Challenge Since the 1980’s, Yamama has established itself as a true family favourite, leveraging Gandour’s 150 years of expertise in confectionary to create a […]
Bells of Lazonby’s ‘We Love Cake’ has launched its first free-from Breakfast Muffin. Available now in frozen wholesale, the new breakfast offering is gluten, wheat and milk free, while maintaining the iconic taste of a wholesome morning muffin. The new hand-finished breakfast muffins are the taste of breakfast; made up of raisins, apricot, cranberries, gluten-free […]
Boasting bold flavours and organic ingredients, Kallø Veggie Dips are well positioned to meet ongoing trends for flavoursome plant-based snacks Kallø, the B Corp healthier snack and stock pioneer owned by Ecotone UK, is making its debut into the dips category with organic Veggie Dips. Featuring a unique tomato-based recipe combined with organic vegetables and […]
Robot Food has partnered with Sarson’s to bring the world of tang to a new generation through an omnichannel advertising campaign, brand world toolkit and packaging design. Synonymous with traditional fish and chips, Sarson’s has been craft brewing its own unique brand of vinegar for over 230 years. To establish a deeper connection with a […]