Napolina, one of the UK’s leading Italian cooking brand, has unveiled a new look for its full product portfolio with strategy and design by brand consultancy Brandon. The updated range is currently rolling out, starting with tinned tomatoes that launched on shelf in September. Napolina, which originally launched in the UK in 1965 and is famed for […]
Mentos’ new campaign aims to help get people talking in the real world. As the sweet snack brand is famous for creating fresh connections, BBH’s creative idea champions small talk. Why? Because it is small, under-appreciated but also very powerful – no connection would start without it. The campaign builds on the insight that the […]
Organic, raw chocolate brand Raw Halo has launched its new brand identity and packaging across its range of vegan bars, with design by London-based agency B&B studio. Now available in Waitrose, Ocado and Holland & Barrett, Raw Halo bars are crafted using ethically sourced ingredients including single-origin cacao and coconut sugar. At the heart of Raw […]
Lidl is a challenger brand in Sweden, competing against grocery-giant duopoly ICA and Co-op. To grow eight percent year over year, while the category only grew three percent, Lidl has relied on creativity rather than large marketing spend. In a new campaign called Lidl Micromarket, the brand asks customers that love Lidl to open-up “shop” inside their home. By inviting friends who are sceptic about Lidl’s […]
McDonald’s have launched Great Tastes of the World for the seventh year. Created by Leo Burnett London, the latest addition to a series of films is The Canadian Stack. Building upon the success of the previous six years, Great Tastes of the World encourages McDonald’s customers to flirt with adventure through a range of delicious […]
Weetabix, one of the UK’s leading breakfast cereal, is hitting the airwaves for the first time since 2014 in a bid to reach new audiences and remain front of mind in the dynamic breakfast sector. There are two separate executions, entitled ‘Noah’ and ‘Rome’. Both adverts depict epic historic and biblical feats taking place, all […]
Just Eat announced its sponsorship of The X Factor for the third year running with a series of light hearted idents, created by McCann London. The idents celebrate the joy of a Saturday night takeaway coupled with the nation’s favourite talent show to illustrate that joy can come in many forms. In the 5”, 10” […]
World-renowned Italian chocolatier, Ferrero Rocher partnered with creative agency TBWA\Shanghai to launch a unique integrated campaign celebrating the Mid-Autumn Festival. In its first ever Tmall Super Brand Day, Ferrero Rocher released limited-edition premium packs available exclusively on the Alibaba-owned platform. Tmall Super Brand Days are designed to enhance online-to-offline digital marketing capabilities through Alibaba’s big […]
Leo Burnett London and McDonald’s have released a new film which highlights the work of the Ronald McDonald House Charities UK. Ronald McDonald House Charities UK has provided free ‘home away from home’ accommodation to families with children undergoing hospital treatment. The Houses allow families to be by their child’s bedside in a matter of […]
With so much of the UK’s time spent scrolling social media or glued to a TV screen, Nature Valley is on a mission to get people outdoors connecting with nature and feeling revitalised as a result. Investing £1.5 million into its bold, new ‘Get Out More’ campaign, the UK’s number one cereal bar brand will […]