There is a buzz around what Studio Unbound and Jam Packed have done now!

<strong>There is a buzz around what Studio Unbound and Jam Packed have done now!</strong>

Studio Unbound recently celebrated the rebrand of Jam Packed Preserves which launched the new packaging of their award-winning products in 2022. Jam Packed have teamed up with Studio Unbound once again to bring you a new range of products: Raw Honey. Jam Packed in their core business work with local farmers and are dedicated in […]

ABSOLUT VODKA PARTNERS WITH HEINZ TO LAUNCH A NEW LIMITED-EDITION PASTA SAUCE

<strong>ABSOLUT VODKA PARTNERS WITH HEINZ TO LAUNCH A NEW LIMITED-EDITION PASTA SAUCE</strong>

Absolut, the UK’s No.1 premium vodka[1], has today launched its latest partnership, reinforcing the brand’s long and proud history of inspirational collaborations and bringing to life Absolut’s core belief that incredible things can be achieved when we mix and come together. The brand has partnered with Heinz, creators of world-renowned tomato-based products, to bring its […]

Echo taps into Smarties® Colourful World to communicate Nestlé’s ambitious sustainability commitments

<strong>Echo taps into Smarties® Colourful World to communicate Nestlé’s ambitious sustainability commitments</strong>

Brand design and innovation agency, Echo announces its latest work with children’s confectionary brand, Smarties®, as it undergoes a communication refresh and integrates sustainability throughout its brand positioning. These new communications will effectively underpin all of Smarties® future ‘Learn Through Play’ initiatives, with the messaging woven throughout the ‘Cool Creatures’ toy launch. The new work […]

From inflation to drones: Four trends for food and beverage marketers to watch

From inflation to drones: Four trends for food and beverage marketers to watch

BY: Darby Hughes, director of Account Planning at quench Marketers take note: There’s a big difference between fads and trends.  Fads are an intense, widely shared enthusiasm for something—think cronuts, pumpkin spice everything and the latest diet craze—that are usually short-lived and without basis in a broader cultural context. They’re unsustainable and fleeting. You might […]

Baladna launches white cheese innovation in aseptic carton packs in Qatar, with unique filling technology from SIG

<strong>Baladna launches white cheese innovation in aseptic carton packs in Qatar, with unique filling technology from SIG</strong>

First locally produced white cheese packaged in aseptic carton packs Baladna, the leading dairy and beverage producer in Qatar, announces that it has, in partnership with packaging solutions provider SIG, added white cheese to its growing product portfolio. The new offering is the first locally produced white cheese in Qatar packaged in aseptic carton packs.  […]

Casalasco first in Europe to launch food products in SIG carton packs with SIGNATURE FULL BARRIER packaging material

Casalasco first in Europe to launch food products in SIG carton packs with <strong>SIGNATURE FULL BARRIER packaging material</strong>

PomÌ Finely chopped tomatoes in carton packs with SIG’s even more sustainable packaging material Casalasco Società Agricola S.p.A., one of the most important European producers and co-packers of tomato products, is the first in Europe to launch food products in aseptic carton packs from SIG, made from the even more sustainable packaging material SIGNATURE FULL […]

DORITOS MARKS START OF BOLD NEW PARTNERSHIP WITH BURGER KING BY FLAME-GRILLING ITS OWN AD

<a><strong>DORITOS MARKS START OF BOLD NEW PARTNERSHIP WITH BURGER KING BY FLAME-GRILLING ITS OWN AD</strong></a>

Doritos has launched a new collaboration with Burger King UK® in the most spectacular way; by flame-grilling its own billboard. The 48-sheet hoarding was erected outside one of Burger King®’s newest sites, which sports the tagline ‘Flame Grilling Since 1954’. The stunt took place on the day the two brands launched Flame Grilled Whopper® flavour […]

Gousto launches limited-edition popcorn line ahead of the Oscars

<strong>Gousto launches limited-edition popcorn line ahead of the Oscars</strong>

Flavour that pops: Gousto is giving the classic cinema snack bucketfuls of flavour, inspired by the nation’s most-loved dishes Food takes centre stage this awards season, with Gousto’s new show-stopping menu of popcorn flavours. Taking inspiration from its best-selling recipes, Gousto is bringing its big mealtime flavours from the dining table to the comfort of […]

BOUNDLESS ANNOUNCES NEW NATIONAL LISTINGS AND UNVEILS RAFT OF NPD AS IT BRINGS GUT HAPPY SNACKING TO THE MASSES

<strong>BOUNDLESS ANNOUNCES NEW NATIONAL LISTINGS AND UNVEILS RAFT OF NPD AS IT BRINGS GUT HAPPY SNACKING TO THE MASSES</strong>

Boundless, the champions of ‘gut happy snacking’, today confirms a host of new national listings for its successful snacking portfolio across Ocado, ASDA and WHSmith Travel, due to go live from March.  The launches include two brand new chip flavours; Smoky Bacon and Sour Cream & Onion and convenient new formats for its Nuts & […]

HÄAGEN-DAZS IS HONOURING ITS UNSUNG FEMALE FOUNDER ON INTERNATIONAL WOMEN’S DAY BY LAUNCHING ‘THE ROSE PROJECT’ IN HER LEGACY WITH A ‘FOUNDER’S FAVOURITE’ SCOOPS GIVEAWAY

HÄAGEN-DAZS IS HONOURING ITS UNSUNG FEMALE FOUNDER ON INTERNATIONAL WOMEN’S DAY BY LAUNCHING ‘THE ROSE PROJECT’ IN HER LEGACY WITH A ‘FOUNDER’S FAVOURITE’ SCOOPS GIVEAWAY

Reuben Mattus made the ice cream, but Rose Mattus made Haagen-Dazs. This International Women’s Day in support of the theme, Embrace Equity, Häagen-Dazs is proud to be celebrating its pioneering female founder, with a global initiative to shine a light on her unsung contribution to the brand and her #DontHoldBack ethos. On 8th March, Häagen-Dazs […]

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