pladis-owned McVitie’s is bringing some of its most iconic brands together for the first time with amulti-million pound campaign packed full of feeling that spotlights the role McVitie’s plays in everyday moments of connection across Britain. The work, developed in partnership with adam&eve\TBWA, builds on the success of ‘There’s Only One’, the 2023 Masterbrand campaign […]
Building upon Potts’ prowess within premium tier, ambient cooking sauces, it perhaps wasn’t surprising that October 26 sees the Wiltshire-based business better placed than most to underline its strong presence within the culinary sweet spot that resides somewhere between scratch cooking and foolproof convenience. A recent McKinsey report suggests that ’effort reduction’ not simply ‘time […]
New brand mascot, Fred the Fox, calls for Brits to ‘give chicken the night off’ as research reveals more than half are bored of chicken Protein challenger, Better Nature, is taking on one of the biggest campaigns in Food & Drink with the launch of its first ever out-of-home campaign -‘Believe in Tempeh’- as the challenger […]
Food Thoughts is well known in foodie circles for its top quality, ethically sourced, organic cacao. The brand was acquired in 2025 by Fuel 10K founder Jason Kerr and Mark Gould, founder of Wholebake. They saw its potential to become a leading force in home baking and appointed Into the Light to refresh the brand. […]
Commercial Director Talks About Making Food Feel Craveable, Embracing ‘Perfectly Imperfect’ Visuals, And Why The Best Food Advertising Doesn’t Chase Trends Food advertising has always been about making people hungry. But the craft of making a burger, pizza, beverage, or snack look irresistible is changing as rapidly as the media landscape around it. Today’s food […]
HEALTHY kids’ challenger brand, Pip Organic, has unveiled a duo of snacking NPD in Waitrose – launching in store alongside its award-winning market-first clean-label Fizz soft drink range and Mango Pipsticks fruit snack offer. The NEW snacking lineup includes Pip Organic Strawberry and Banana Pipcrunch and a Strawberry & Mango addition to the brand’s popular […]
SLAMWICH is an NPD brand creation, named and designed by Simon Pendry Creative. The ultimate ice cream sandwich… packed with creamy caramel ice cream, coated in cracking chocolate, and packing a CRUNCH! THE BRIEF: Create a brand for our new NPD offering, a delicious caramel ice cream sandwich. This ‘big eat’ will be ideal for […]
Independent branding studio Derek&Eric has unveiled a vibrant new identity for The Glorious Mess, a bold new dessert brand created with British meringue makers Flower & White. The challenge was an unusual one. The Eton Mess is one of Britain’s most iconic desserts, but it belongs to everyone. With competing tales of its origins, from a […]
Popcorn has long since established itself as the perfect companion food, the last word in ‘swalty’ joy, perfect for sharing with friends or scoffing incognito on your ‘special corner’ of the sofa. One benefit of such a likeable ‘companion snack’ is its chameleon-like capacity to appeal on so many different levels; offering a complex, layered […]
As it celebrates 80 years in business, Bells of Lazonby is backing a “craft at scale” model to drive growth alongside plans to expand its Cumbrian bakery. Speaking to mark the milestone, managing director Rob Keeping said the company’s long-term strategy will focus on growing its Lazonby headquarters while continuing to evolve its offer across […]