The Brand formerly known as Crické was founded by four friends with a passion for sustainability. Launching with a range of gourmet crackers made with cricket flour, the aim was to spark an exciting food revolution to help consumers do better for themselves, and for the planet. Why crickets? Crickets are super sustainable, truly wholesome […]
Red Brick Road extends relationship with Ginsters brand owner, Samworth Brothers
Red Brick Road has been appointed as lead strategy and creative agency for the two brands after a competitive pitch process managed in-house by Marketing Director Katy Holder. The two brands are part of a recently created division within Samworth Brothers called ‘Food To Go Brands’. West Cornwall Pasty Co. has been providing award-winning hot pasties and savoury […]
Supermarket Aldi has created an emotive ‘Hunger Monster’ animation that personifies the concept of hunger to bring to life its devastating effects. · The animation has been voiced by England footballer and campaigner, Marcus Rashford MBE, who lends his support to the pledge,
One in five children live in food poverty. To help combat hunger’s devastating effects, supermarket Aldi is pledging to donate 10 million meals to families in need in 2021 – working with giving platform Neighbourly, and with the support of Marcus Rashford MBE. The heart-breaking issue of child food poverty has seen a dramatic increase due to the Covid-19 pandemic and the problem is only expected to […]
Just Eat, a leading global marketplace for online food delivery, is launching a fresh, new UK campaign created by McCann London under the tagline ‘We Got It,’ celebrating a service expansion into the delivery of major brands such as McDonald’s, KFC and Greggs. The new ad will run alongside the brand’s ongoing ‘Did Somebody Say’ campaign, featuring Snoop Dogg. The new campaign aims to show that Just […]
Deuce Studio has been working with Crosta & Mollica for the past couple of years, helping to expand their range of products from Italian bakery into other categories such as chilled pizzas, frozen patisserie and on the go snacking. The Crosta & Mollica brand is well known for providing quality driven and authentic Italian bakery products […]
The UK’s favourite sandwich brand, Urban Eat, will celebrate a decade of producing top food-to-go fare this month, with the milestone also marking an exciting new chapter for the brand following its acquisition by quality chilled and ambient food manufacturer Samworth Brothers. Over the past 10 years, Urban Eat has built a broad customer base and become […]
For over 90 years, Dell’ Ugo has been making the most authentic and innovative Italian pasta in the UK. It all started when Luigi Ugo left Italy in 1921 and came to London to begin work in a grocery shop. With no wages but a daily supply of flour and eggs, he painstakingly made fresh pasta by […]
A report carried out by The Waste and Resources Action Programme (WRAP) shows that UK households are wasting 4.5m tonnes of food that could be eaten every single year. This waste is having a detrimental effect on the environment and entrepreneurs, James Simpson and Paul Barthorpe, are on a mission to combat this global issue […]
Enhanced vegan recipe prompts release of Vegan Coconut, Pistachio and Almond
Following unprecedented rise in demand, natural whole food shake brand, Purition, is expanding its vegan range – incorporating three much-loved flavours: Vegan Coconut, Vegan Pistachio and Vegan Almond (£22.95 for 500g pack, or £2.49 for 40g sachet). The new flavours, available at purition.co.uk and various health food retailers, follows a slight recipe revamp, whereby Purition […]
Today sees the launch of three exciting new Domino’s idents for All4. As the platform sponsor, the shorts will raise awareness of this new partnership, while spotlighting two brands which combine for the perfect night in. Created by VCCP, the ‘Joy + Missing Out’ spots are immersive, mixed media films which combine a live action […]