The first campaign with new agency partners, Fold7 and Wavemaker Select
Serving up a fresh strategic direction, Kallo, the market-leader in organic rice cakes and stocks, owned by Wessanen UK, has unveiled its latest multimedia campaign; ‘Call on Kallo’. Spanning outdoor, digital advertising and social media, the campaign is the first work from new agency partners that aims to reconnect Kallo with the culinary curious healthy eater. […]
Veganuary 2020 is set to be a record-breaking month for meat-free eating, and Subway wants its customers to know that there’s a Meatball Marinara to suit everyone’s taste. The new Meatless Meatball Marinara Sub launches at the same time as the new decade, with a campaign by Above+Beyond celebrating the freedom that non meat-eaters will […]
Wren designs, manufactures and delivers over 2,000 kitchens a week. Customers can track their journey from start-to-finish including signing documents, viewing a 360-degree panorama of their kitchen and tracking their delivery live on an interactive map. Officially launched in December 2019. The app was developed in-house over nine months.
Wren Kitchens launches a ground-breaking mobile app so customers can easily manage the process of purchasing a kitchen every step of the way. The first kitchen retailer to launch an app of its kind, Wren aims to equip its customers with even more real-time information with the touch of a button anywhere in the world. […]
Chefs are being challenged to create a new dish to appeal to the growing number of vegan customers eating out, with the launch of the Oliver Kay National Vegan Dish of the Year 2020. Online entry is now open at https://www.oliverkayproduce.co.uk/food-info/vegan Specialist national supplier Oliver Kay Produce is inviting chefs from across the hospitality sector to […]
Heinz Beanz – the nation’s favourite baked bean brand – is throwing its support behind everyone tackling Veganuary this month in a new marketing campaign from creative agency Havas London. A variety of encouraging, helpful and celebratory out-of-home, press and paid social ads will run throughout the month under the banner ‘Beanz Meanz Vegan’ – […]
TV-style spot to raise awareness of the Manna Room’s mission to feed the hungry
Los Angeles County is home to nearly 2 million people living with food insecurity[1] and 60,000 homeless[2], many unsure of where their next meal will come from. Combatting this are organizations such as the Manna Room, a local nonprofit that serves daily hot meals to the hungry and distributes unclaimed food from Trader Joe’s and Whole Foods […]
According to a recent survey conducted by vegan cheese alternative producer MozzaRisella, over 45 percent of meat eaters are planning to reduce their meat consumption over the course of next year. The survey completed by respondents of various eating preferences has revealed that in addition to this, 49 percent of flexitarians are intending to further reduce meat going forward.
The multi-generational survey has highlighted that whilst veganism is often seen as a generational trend, the opposite is true. According to the survey, Generation X (those born between 1965 and 1979), are leading the way in veganism, followed by Millennials and Baby Boomers. The key driver for diet choices are health and environment, followed by […]
Albert Bartlett, the potato company announces that the company has created a new look advertising campaign with creative agency, Guy & Co. The execution focuses on the fun and shared emotion of cooking together and the versatility of Albert Bartlett potatoes. The company has also introduced light-weight plastic bags; all of the company’s 2kg bags […]
From seaganism to sustainarianism, chefs will have to be ready to embrace an even broader range of customer dietary trends than ever during 2020. Fresh food supplier Bidfresh is advising hospitality operators to increase the menu choices they offer, as consumers bring an increasingly complex set of values to the table when they eat out. […]
‘Raisins South Africa’ mark 100 years since the first crop was produced in the Orange River region of the Northern Cape, with a Gala event. The awards ceremony saw farmers being presented with various awards, including lifetime achievement, industry innovator, youth grower, female grower, and emerging farmer of 2019. The event was seen as a […]