Small Giants – Little Critters, Big Mission

Small Giants – Little Critters, Big Mission

The Brand formerly known as Crické was founded by four friends with a passion for sustainability. Launching with a range of gourmet crackers made with cricket flour, the aim was to spark an exciting food revolution to help consumers do better for themselves, and for the planet. Why crickets? Crickets are super sustainable, truly wholesome […]

West Cornwall Pasty Co. And Urban Eat Appoint Red Brick Road As Lead Creative Agency

Red Brick Road extends relationship with Ginsters brand owner, Samworth Brothers

West Cornwall Pasty Co. And Urban Eat Appoint Red Brick Road As Lead Creative Agency

Red Brick Road has been appointed as lead strategy and creative agency for the two brands after a competitive pitch process managed in-house by Marketing Director Katy Holder. The two brands are part of a recently created division within Samworth Brothers called ‘Food To Go Brands’. West Cornwall Pasty Co. has been providing award-winning hot pasties and savoury […]

Aldi pledges to donate 10 million meals to families facing hunger

Supermarket Aldi has created an emotive ‘Hunger Monster’ animation that personifies the concept of hunger to bring to life its devastating effects. · The animation has been voiced by England footballer and campaigner, Marcus Rashford MBE, who lends his support to the pledge,

Aldi pledges to donate 10 million meals to families facing hunger

One in five children  live in food poverty. To help combat hunger’s devastating effects, supermarket Aldi is pledging to donate 10 million meals to families in need in 2021 – working with giving platform Neighbourly, and with the support of Marcus Rashford MBE.  The heart-breaking issue of child food poverty has seen a dramatic increase due to the Covid-19 pandemic and the problem is only expected to […]

Just Eat Launches “We Got It” Campaign

Just Eat Launches “We Got It” Campaign

Just Eat, a leading global marketplace for online food delivery, is launching a fresh, new UK campaign created by McCann London under the tagline ‘We Got It,’ celebrating a service expansion into the delivery of major brands such as McDonald’s, KFC and Greggs.  The new ad will run alongside the brand’s ongoing ‘Did Somebody Say’ campaign, featuring Snoop Dogg. The new campaign aims to show that Just […]

Deuce Studio helps Crosta & Mollica expand their Italian food packaging range across new categories.

Deuce Studio helps Crosta & Mollica expand their Italian food packaging range across new categories.

Deuce Studio has been working with Crosta & Mollica for the past couple of years, helping to expand their range of products from Italian bakery into other categories such as chilled pizzas, frozen patisserie and on the go snacking. The Crosta & Mollica brand is well known for providing quality driven and authentic Italian bakery products […]

Urban Eat celebrates 10th birthday with announcement of new owner

Urban Eat celebrates 10th birthday with announcement of new owner

The UK’s favourite sandwich brand, Urban Eat, will celebrate a decade of producing top food-to-go fare this month, with the milestone also marking an exciting new chapter for the brand following its acquisition by quality chilled and ambient food manufacturer Samworth Brothers. Over the past 10 years, Urban Eat has built a broad customer base and become […]

Meet the entrepreneurs working to protect the environment whilst revolutionising the food industry

Meet the entrepreneurs working to protect the environment whilst revolutionising the food industry

A report carried out by The Waste and Resources Action Programme (WRAP) shows that UK households are wasting 4.5m tonnes of food that could be eaten every single year. This waste is having a detrimental effect on the environment and entrepreneurs, James Simpson and Paul Barthorpe, are on a mission to combat this global issue […]

Purition launches new vegan flavours

Enhanced vegan recipe prompts release of Vegan Coconut, Pistachio and Almond

Purition launches new vegan flavours

Following unprecedented rise in demand, natural whole food shake brand, Purition, is expanding its vegan range – incorporating three much-loved flavours: Vegan Coconut, Vegan Pistachio and Vegan Almond (£22.95 for 500g pack, or £2.49 for 40g sachet). The new flavours, available at purition.co.uk and various health food retailers, follows a slight recipe revamp, whereby Purition […]

Domino’s Vibrant New All4 Idents Bring Joy to Those Who Have Been Missing Out

Domino’s Vibrant New All4 Idents Bring Joy to Those Who Have Been Missing Out

Today sees the launch of three exciting new Domino’s idents for All4. As the platform sponsor, the shorts will raise awareness of this new partnership, while spotlighting two brands which combine for the perfect night in.   Created by VCCP, the ‘Joy + Missing Out’ spots are immersive, mixed media films which combine a live action […]

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