Morrisons fresh produce gets a monstrous makeover for Halloween in new OOH campaign by Leo UK

Morrisons fresh produce gets a monstrous makeover for Halloween in new OOH campaign by Leo UK

Morrisons and Leo UK are bringing some Halloween fun to the fresh produce aisle with “Market Street Monsters”, a new OOH campaign turning everyday fruit and veg into spooky characters. Using simple still-life photography, Morrisons Market Street produce becomes a cast of Halloween monsters. Avocados become “Monster Eyes”, carrots turn into “Zombie Fingers”, while a […]

Home Run Inn Pizza Launches New Television, Integrated Marketing Campaign

Home Run Inn Pizza Launches New Television, Integrated Marketing Campaign

The work brings consumers on a tavern-to-table journey and is the first from the company’s partnership with food and beverage marketing agency, quench Home Run Inn Pizza, the iconic Chicago pizza brand known for bringing its tavern-style pizza from its restaurants to freezer aisles across the country, is launching a new integrated marketing campaign to […]

LEWIS MOBERLY CREATES NEW BRAND WORLD FOR BIOTIFUL’S NEXT PHASE OF GROWTH

LEWIS MOBERLY CREATES NEW BRAND WORLD FOR BIOTIFUL’S NEXT PHASE OF GROWTH

The agency evolves the kefir pioneer for its next stage of growth, creating a more distinctive brand built for the future. The UK’s No 1 Kefir brand, Biotiful Gut Health, has unveiled a new brand world design, created with strategic design consultancy Lewis Moberly. Having establish kefir as a mainstream offer in the UK, Biotiful […]

Dr. Oetker Ristorante has renewed its Radio Times Book Club partnership for a second year, after the debut campaign boosted brand favourability by 27%

Dr. Oetker Ristorante has renewed its Radio Times Book Club partnership for a second year, after the debut campaign boosted brand favourability by 27%

Best-selling author Dawn O’Porter joins as ambassador for year two, following a 27% increase in brand favourability Dr. Oetker Ristorante has renewed its Radio Times Book Club partnership for a second year, after the debut campaign boosted brand favourability by 27%*, bringing together books and pizza to inspire the perfect night in. Dawn O’Porter leads […]

Studio Unbound Takes DevilDog Beyond the Heat with a New Brand Identity

Studio Unbound Takes DevilDog Beyond the Heat with a New Brand Identity

Studio Unbound gives British hot sauce brand DevilDog a mischievous new identity that puts food and flavour first. Hot sauce has a habit of shouting about how much it hurts. From flaming skulls to extreme heat warnings, it’s a category where brands compete to be the loudest, hottest and most intimidating. But for DevilDog, a […]

Diwali gifting goes premium as Haldiram’s launches luxury festive gift collection

Diwali gifting goes premium as Haldiram’s launches luxury festive gift collection

New range of beautifully curated sweet and savoury gift boxes responds to growing demand for thoughtful, shareable and premium gifting Consumers are increasingly looking for gifts that feel more personal and meaningful, so Haldiram’s is introducing a collection of premium Diwali gift boxes designed to celebrate one of India’s most cherished festive traditions. Research shows […]

McDonald’s gives its iconic dips a spooky makeover this Halloween

McDonald’s gives its iconic dips a spooky makeover this Halloween

The campaign turns six iconic sauces into face paint palettes, enlisting creators to transform the brand’s menu and packaging into Halloween looks McDonald’s and Leo UK are putting a spooky spin on Halloween makeup with “Spooky Sauces”, a new social-first campaign which includes turning six of McDonald’s iconic sauces into face paint palettes. The collection […]

FROM FLOODS TO HEATWAVES: BRITISH FOOD PRODUCERS FACE NEW ERA OF ‘CLIMATE WHIPLASH’

FROM FLOODS TO HEATWAVES: BRITISH FOOD PRODUCERS FACE NEW ERA OF ‘CLIMATE WHIPLASH’

Extreme swings between flooding and drought are putting Britain’s food supply under growing pressure, with UK farms and producers facing up to 49% more extreme hot days by 2050 Extreme swings between flooding and drought are putting Britain’s food supply under growing pressure, with UK farms and producers facing up to 49% more extreme hot […]

Buddy Creative evokes heritage and tradition with new identity for The Authentic Bread Company

Buddy Creative evokes heritage and tradition with new identity for The Authentic Bread Company

The Authentic Bread Company is a proper bread maker, inspired by family holidays in France. No ultra-processing or shortcuts, it’s baking as it should be; natural, hand-made and delicious. Growing steadily since the 1990s supplying many of the UK’s most respected businesses, they now appeal directly to consumers as a brand in its own right. […]

The Campaign That Waited — a Ramadan insight that changed Nestlé’s advertising

The Campaign That Waited — a Ramadan insight that changed Nestlé’s advertising

During Ramadan, people practise restraint. Food advertising keeps serving temptation. For Nestlé, we saw an opportunity in that tension. If our audience could wait until sunset, our campaign could too. We built **The Campaign That Waited** around the anticipation of food. During fasting hours, we showed glasses before the pour, desserts beneath their covers and […]

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