Natural Oddity is taking a stand for better-for-you milk chocolate where great taste remains the overriding focus. Despite milk chocolate retaining its cult status within a constantly evolving confectionery fixture, the uncomfortable truth remains that whilst the snacking landscape has changed out of all recognition for so many grazing fixtures (soft drinks, crisps, gum, chilled […]
A bold new brand platform for MENA, built for a generation bored by sameness Chicken has a new chapter, and KFC is serving it first. Today, KFC unveils “A Taste of What’s Next” across the MENA region: a new brand platform that changes how fans experience KFC, from what’s on their plate to what’s on […]
A new blend, a new look and a new mission: to win back the hearts of Britain’s tea drinkers. Boundless Brand Design, the London-based strategic and creative branding studio, has created a new brand world and refreshed packaging for PG Tips, one of the UK’s most famous tea brands. The new look launches alongside an […]
Butterfly Cannon, the creative agency behind some of the UK’s biggest drinks brand marketing, has overseen the launch of a new apple calvados which aims to disrupt the category with its bold and irreverent take on a classic drink. Bad Appel, which is intended to be enjoyed as a cocktail rather than a shorter after […]
Global drinks design agency, Denomination, debuts a new proprietary bottle alongside a five-tier luxury gifting system built on restraint, not ornament. Global, award-winning drinks design branding consultancy, Denomination has completed a ground-up redesign of the entire Penfolds Collection gifting range, timed to the 2026 Collection release and the debut of the brand’s new proprietary bottle. […]
A uniquely British tea ritual. Intertype Studio were briefed by Fortnum and Mason to redesign the packaging for the biggest seller in their store – their selections of fine teas from around the world. Our first step was to create a new structural innovation that uses cardboard engineering to remove the use of plastic […]
Cookie Stack’d is an NPD brand creation, named and designed by Simon Pendry Creative. The classic combo of crumbly chocolate cookies and silky vanilla ice cream never goes out of style. An indulgent moment during a hectic day! THE BRIEF: Create a brand for our new NPD offering, a delicious ice cream cookie sandwich. This everyday moment […]
Following the success of its five-strong World Cuisine-inspired Air Fryer Paste collection, The Potts’ Partnership has turned its attention to another cooking cupboard staple by bringing a more intuitive and gourmet way of thinking to the Meat Stocks & Gravies aisle with the eagerly anticipated launch concentrated stock pastes, neatly packed in stylish, 100% recyclable […]
Today, the global leader in connected packaging, Appetite Creative, has issued a call to the wider advertising, retail and packaging industry to share their insights on the future of connected packaging via a short survey. Now in its sixth year, the 2027 Connected Packaging Survey takes just two minutes to complete and gives participants a […]
Following the early success of its original Tavern mead, Hive Mind & Mead Co is turning up the flavour with two distinctive new additions for Autumn 2026. Hive Mind & Mead Co is bringing even greater depth to its fast-growing Tavern mead success story, with two exciting new editions arriving this November. Meet Hedgerow and […]