Old El Paso launches into mess-free Mexican with NEW Tortilla Pockets

Old El Paso launches into mess-free Mexican with NEW Tortilla Pockets

Old El Paso, the UK’s number one Mexican brand, is launching its biggest innovation in a decade – NEW Tortilla Pockets. The super soft, tasty wraps are sealed at the bottom to offer a first-to-market, mess-free solution to mealtimes and are now hitting shelves across grocery and convenience. The innovative pocket design solves the age-old […]

Perfetti Van Melle Breathes Fresh Life Into Refreshment Category

Perfetti Van Melle Breathes Fresh Life Into Refreshment Category

Perfetti Van Melle, owner of two of the UK’s leading mint and gum brands Mentos and Smint, is on a mission to revitalise the refreshment category. Following sharp declines in sales across the board between from March, the confectionery giant has implemented several measures to ensure mints and gums remain top of shoppers’ agendas now […]

Heineken brings Italian balcony performers together for F1 Italian Grand Prix performance

Heineken rewarded musicians, made famous for lifting Italian spirits during lockdown, with a performance at the Formula 1 Gran Premio Heineken® d’Italia 2020 The musicians performed in Monza after being surprised by Scuderia Ferrari’s Charles Leclerc during their rehearsal

Heineken brings Italian balcony performers together for F1 Italian Grand Prix performance

With Formula 1™ races still taking place behind closed doors, official partner Heineken brought musicians from across Italy together for a unique performance to start the Formula 1 Gran Premio Heineken d’Italia 2020 as part of the brand’s #SocialiseResponsibly campaign. The musicians, whose balcony and rooftop performances went viral during lockdown, were rewarded for boosting […]

Wefarm, the world’s largest farmer-to-farmer platform, unveils new branding by BMB

Wefarm, the world’s largest farmer-to-farmer platform, unveils new branding by BMB

Wefarm, the fast-growing digital platform connecting the small-scale farming community , has unveiled its new branding by the London-based creative agency BMB. At the heart of the new design is a motif of interlocking leaves, symbolising farming and growth, while the overlapping lines talks to the connectivity Wefarm strives to provide for its members. In […]

Piccolo adds duo of high fibre Melts and Bars to its kids’ snacking range

New Mighty Melts and Oaty Bars are high in fibre, gluten free and contain no added sugar Melts RRP: £0.85 per 6g bag, available in Sainsbury’s from 13 September 2020 Bars RRP: £2.95 per multipack (6 x 20g bars), available in a new retailer from 28 September 2020

Piccolo adds duo of high fibre Melts and Bars to its kids’ snacking range

Premium baby and toddler brand, Piccolo, is launching a new duo of high fibre melts and oat bars. This comes as part of its growing portfolio of products, ranging from infant formula to snacks.  The family-owned challenger brand is launching the snacks to support back to nursery and school occasions. They also aim to support […]

Start-up GROUNDED has partnered with SIG to launch innovative plant-based protein shakes

Start-up GROUNDED has partnered with SIG to launch innovative plant-based protein shakes

London-based GROUNDED has partnered with SIG to turn its innovative concept idea for a 100% natural range of plant-based protein shakes, aimed at health-conscious mobile consumers, into a commercial reality. GROUNDED reached out to SIG for support in getting its all-natural plant-based shakes, with cocoa and plant protein, ready for market. As there is almost […]

Nature Valley Inspires UK To #Visitnature With Tripadvisor

Nature Valley Inspires UK To #Visitnature With Tripadvisor

The UK’s #2 cereal bar brand, Nature Valley, has teamed up with Tripadvisor, the world’s largest travel platform, to encourage Brits to explore some of the UK’s most beautiful nature spots in a new £1.8 million #visitnature campaign. The promotion, which will see Nature Valley become the first ever FMCG brand to partner with Tripadvisor in […]

PIP & NUT Launches Its First Charity Limited Edition: Gingerbread Almond Butter

PIP & NUT Launches Its First Charity Limited Edition: Gingerbread Almond Butter

This September, Pip & Nut will launch the latest in its Limited Edition line-up, a new Gingerbread Almond Butter. The new variant will support the brand’s local Hackney Foodbank, with an on pack 25p donation for every jar sold. It will roll-out nationwide this month into Sainsbury’s (574 stores), Morrisons (229 stores), Ocado and Whole […]

BIGHAM’S On-Pack Promotion Celebrates Kitchen Table Businesses

BIGHAM’S On-Pack Promotion Celebrates Kitchen Table Businesses

Charlie Bigham’s, the UK’s most recommended food and drink brand, has unveiled a new on-pack promotion, on a million of its dishes, to celebrate its sponsorship of this year’s Wells Food Festival.  Charlie Bigham’s has partnered with the Wells Food Festival to help support small producers who have experienced a challenging year, with the launch of the […]