Mentos, the global number three candy brand, has introduced an exciting and powerful new flavour to its portfolio. Mentos Xtra Strong is now available in both single roll and multi-pack formats. Having seriously impressed consumers via a taste testing panel, the mintier than ever peppermint variant is set to be a must-stock for retailers. Currently […]
Besides offering a new entertainment to consumers, My Bar works as a sales channel for establishments
Another month of quarantine and the desire to go to your favorite bar and catch up with friends only grows stronger. Still confined, wouldn’t it be possible to get everyone together virtually to enjoy a close-up experience? To reconnect consumers with their favorite bars, Budweiser launches this week in Brazil the platform My Bar. It […]
Molson Coors brand, Miller Genuine Draft, launches global rebrand with sleek and sophisticated new identity. Seymourpowell create a premium brand image through a simplified and sharpened Miller Genuine Draft identity to connect with brand-savvy demographic
Strategic design and innovation agency Seymourpowell can reveal the details of its global rebrand for the Molson Coors beer brand, Miller Genuine Draft, which sees the beer company unveil a revitalised identity and a more premium offering for one of the United States’ most popular beers. The new livery is launching across 50 global markets, […]
Granola brand Lizi’s has revealed an explosive brand refresh for its new range of Super Mueslis, with creative and strategy by branding agency Carter Wong. Since its launch in 2003, Lizi’s has grown to become the UK’s favourite premium granola brand, committed to providing wholesome breakfast options that deliver sustained energy throughout the day. An explosive identity With […]
The FAB Awards revealed a Brand New Trophy made exclusively from recycled materials during the "Online Awards" show in honour of The Winners and Finalists of The 22nd FAB Awards.
FAB Awards recognises the best in creative work for food, beverage and restaurant brands in over 60 countries and are the only awards programme that specialises on the great work done by food and beverage brands and their agencies. “Although we liked our old logo, we felt that after 21 years, we needed a new […]
Today sees the launch of three exciting new Domino’s idents for All4. As the platform sponsor, the shorts will raise awareness of this new partnership, while spotlighting two brands which combine for the perfect night in. Created by VCCP, the ‘Joy + Missing Out’ spots are immersive, mixed media films which combine a live action […]
Scottish brand gives away 8 sleep-overs in unique whisky barrel
The Famous Grouse introduces a new campaign to increase brand awareness and engagement. In its latest campaign the whisky brand brings the Highlands to the Lowlands. It’s the ultimate mancave to sit back, relax and enjoy a glass of whisky. The Famous Grouse House: a tiny house made from whisky barrel wood and filled with hidden […]
The ethical tea brand is giving away covetable reusable cups on special packs
Clipper Teas, the natural and organic tea brand owned by Wessanen UK is rewarding its loyal tea drinkers with a free, beautifully illustrated bamboo cup in exchange for four tokens found on special packs. Offering a more environmentally-friendly way to enjoy tea, Clipper’s new on-pack promotion is printed on over 400,000 packs of the brand’s Everyday Tea. […]
New beer spearheads summer craft range
Hog Back Brewery is expanding its craft beer range with the launch of East Coast IPA, available in keg and 330ml cans. The new beer will spearhead Hogs Back’s offer for reopening pubs this summer, which also includes its popular Hog IPA, now in cans, and Hogstar lager. East Coast IPA is a balanced, naturally hazy and […]
As the nation wheels out its barbeque grills and sun loungers, BACARDÍ has partnered with London restaurant Berber and Q to launch exclusive make-at-home BACARDÍ BBQ packs, using BACARDÍ Spiced rum as a key ingredient for meat marinades and cocktails, putting the spice back into your summer! The limited edition make-at-home BBQ and cocktail packs are […]