“Keeping Families Together” by Leo Burnett London highlights the work of McDonald’s children’s charity

“Keeping Families Together” by Leo Burnett London highlights the work of McDonald’s children’s charity

Leo Burnett London and McDonald’s have released a new film which highlights the work of the Ronald McDonald House Charities UK. Ronald McDonald House Charities UK has provided free ‘home away from home’ accommodation to families with children undergoing hospital treatment. The Houses allow families to be by their child’s bedside in a matter of […]

Denomination adds a shot of bacchanalian humour to new gin brand Wildspirit

Denomination adds a shot of bacchanalian humour to new gin brand Wildspirit

New distillery, Wildspirit, launches Wildspirit Bloody Merry Gin, with a convention-breaking brand and packaging identity by drinks design specialist Denomination. Passionate distiller and founder of Wildspirit, James Dumay, set out to fill a gap in the market for a serious gin for serious gin drinkers, but with a very unserious attitude: “We wanted to bring an […]

Birds Eye and Sainsbury’s revamp frozen aisle to get people to shop in full colour

Birds Eye and Sainsbury’s revamp frozen aisle to get people to shop in full colour

As part of Birds Eye’s ongoing £6m marketing campaign, ‘Eat in Full Colour’, the frozen food supplier has teamed up with Sainsbury’s to deliver an eye-catching aisle takeover to disrupt shoppers in store and encourage them to add a wider variety of frozen vegetables to their trolley. Running at the Kiln Lane store near Epsom […]

Soreen powers everyday adventures with a new brand campaign

Soreen powers everyday adventures with a new brand campaign

The iconic British malt loaf brand, Soreen, has launched a new national brand campaign, which aims to drive awareness of the brand’s tasty energy and strong nutritional credentials  The ‘Deliciously Squidgy Adventures’ campaign positions Soreen as a source of energy and is aimed at a wide variety of ages.   “Whether you’re gearing yourself up […]

BACARDÍ expands premium portfolio in the UK with launch of Gran Reserva Diez

BACARDÍ expands premium portfolio in the UK with launch of Gran Reserva Diez

BACARDÍ, one of the world’s most awarded rum, announced the latest addition to the brand’s portfolio of premium rums, BACARDÍ Gran Reserva Diez, a gold sipping rum that has been barrel-aged for a minimum of ten years under the Caribbean sun. BACARDÍ Gran Reserva Diez is a Master Blender’s reserve that is matured in charred […]

The Collaborators provide a delicious new branding for The Butterworks

The Collaborators provide a delicious new branding for The Butterworks

Branding experts The Collaborators, have unveils a new brand design for one of the UK’s leading butter brand, The Butterworks. “Nigel and his team are passionate to the point of obsession. More than just experts in their field; they are true butter virtuosos. Our job was to distil this character and skill into a fresh […]

Smirnoff X1 launches limited-edition Day of the Dead packaging and campaign

Smirnoff X1 launches limited-edition Day of the Dead packaging and campaign

Smirnoff X1 has revealed a new limited-edition flavour for this year’s day of the dead: Spicy Tamarind Vodka. Brand design agency Vault49 delivered the campaign and packaging design, inspired by Mexican tradition. After spending time with the Smirnoff X1 team in Mexico at the Day of the Dead celebrations, Vault49 created a concept that captured the vibrant, […]

Subway Scandalises Pizza in Above+Beyond’s Campaign to Launch the ‘Pizza Sub’

Subway Scandalises Pizza in Above+Beyond’s Campaign to Launch the ‘Pizza Sub’

In its latest TV ad, Subway heads to Naples, the home of the pizza, to test out its subversive new Pizza Sub on the city’s pizza traditionalists.  Above+Beyond’s new TV ad, made in documentary style, purports to capture the reactions of Neapolitan pizza purists – some furious, some bemused, some in total disbelief – as they […]

Marmite Mind Control Campaign by adam&eveDDB Sees Haters Turn to Lovers

Marmite Mind Control Campaign by adam&eveDDB Sees Haters Turn to Lovers

For the first time since Marmite was established in 1902, the makers of Britain’s most popular yeasty toast topper, are scouring the nation not to find the brand’s biggest fans – but to find the absolute, unequivocally greatest hater of the spread – in the hopes that they can convert them in to becoming an […]