The 27th edition of The FAB Awards are now “calling for entries”. In previous years, FAB received 3,600 entries from over 50 countries globally. The Awards are the only International Awards programme in the world which focus solely on work done for Food and Beverage brands, and includes categories for Integrated Campaigns, Advertising, Packaging Design, PR, Craft, Direct, Sales […]
B&B studio has partnered with Yeo Valley Organic on a strategic and creative revamp of the brand’s visual identity and product range architecture. Incorporating both sensitive design tweaks as well as revolutionary new designs, the project takes a holistic view of the whole Yeo Valley Organic offer, empowering the brand to more effectively manage change […]
New Johnnie Walker Blue Label limited edition design for Year of the Snake is second design created by influential visual artist Johnnie Walker, the world’s number one Scotch Whisky¹, today unveils a vibrant new Lunar New Year Limited Edition design for Johnnie Walker Blue Label, crafted by acclaimed Asian-American visual artist James Jean, one of the […]
We’re in January which means clear exercise commitments, healthier aspirations and a fuller appreciation of those products that should be embraced as part of your ‘healthier conviction’ goals. Honey shines a positive light on ‘good, natural sugars,’ (fructose & glucose) the very same sugars that the sports nutrition market openly lauds as optimal. From an […]
Christmas may be in our rear-view mirrors but that only means that Easter is getting ever closer. In all honesty true chocolate enthusiasts don’t need much of an excuse to seek out something a little more intriguing than the norm, which is why Gnaw Chocolate is proud to introduce its NEW range of reassuringly chunky […]
‘Nitro Stout’ Added To Range Nirvana, the UK’s first-ever no/low brewery, has started 2025 with the release of ‘Nitro Stout’ (0.5% ABV) in a 330ml can, which also sports the brand’s striking new look. The latest creation of James Rabagliati, Nirvana’s head brewer who joined 12 months ago, it’s Nirvana’s first such style of beer […]
Some things are so important they need a friendly reminder every now and then. Arguably, Distinctive Assets, and the whole Byron Sharp philosophy, isn’t one of them. The Ehrenberg-Bass Institute seems to have become a religion nowadays. Still, all too often, marketeers focus merely on the logo, colour, tagline and typography when discussing distinctive assets. […]
Beyond botanicals Kennet Crayfish Company launches a unique craft gin using crayfish claw shells and botanicals. The distilling process releases not only the sweet delicate taste of the claws but a crayfish oil that creates a new top-quality mellow gin, smoothing the edges of the botanicals and enhancing the flavour of mixers rather than competing […]
Cumbrian bakery Bells of Lazonby is adding a chocolate orange variant to its free-from We Love Cake range. We Love Cake’s ‘Squeeze the Day’ Chocolate Orange traybakes are gluten, wheat and milk free, packed with a zesty orange filling and topped with a delicate layer of chocolate. Hitting Sainsbury’s and Tesco shelves this month, We […]
Leading Italian food company, Cirio, today launches a TV advert specifically showcasing its tinned tomatoes range. Marking the first piece of work since being appointed, full-service communications agency krow Group, have created the campaign titled ‘Si’ featuring British chef James Martin to highlight the benefits of Cirio as the only farmer owned tomato brand. krow Group […]