Müller FRijj encourages customers to lean into absurdity in latest campaign by VCCP Blue Today, the nation’s favourite dairy brand, Müller, is launching a new campaign for FRijj with creative agency of record VCCP Blue ‘Moos in Unexpected Places’. In a world where young men are facing cultural pressures to constantly self-improve and optimise every area of their lives, Müller FRijj […]
In collaboration with illustrator Joe Whale, also known as Doodle Boy, we’ve reimagined Little Dish’s latest pack as a blank canvas designed to be doodled on, coloured in, and completely transformed by kids themselves. It’s packaging that doesn’t just sit on shelf, but invites interaction the moment it’s picked up. The idea is simple. Hand […]
#SmilePlease global platform and refreshed global visual identity encourages a positive outlook and spontaneous moments of happiness, reinforcing Mirinda’s commitment to bold, flavorful fun. Today, Mirinda® has unveiled a powerful new global platform ‘Smile Please’ alongside a fresh brand visual identity. The fun and impactful movement is designed to brighten everyday life, spark joy and […]
Holie’s, the Dutch disruptor that’s shaking up the cereal aisle, today confirms its first national supermarket listing in the UK, with Morrisons. Rolling out with six SKUs across 491 large format stores from 13th April, the retailer has taken three Granola Clusters (RRP: £3.99 / 400g); Protein Chocolate, Protein Nuts and Protein Spiced Almond and three […]
Islands8, the award-winning Maltese gin, has just launched a watermelon version to celebrate the summer – with a refreshing design by London-based creative agency bluemarlin. Three years on from elevating and reinventing the Islands8 brand world, bluemarlin is raising a glass to a design built with the future in mind – one that was always intended […]
Venture/Scale-up COO Leads Nirvana Into Its Next Decade Nirvana Brewery, the pioneer or No/Low beers in the UK, has appointed its first CEO and embarked on an ambitious fund-raise, seeking upwards of £1m. The moves come as figures confirm that 2025 was the biggest year yet for No and Low-alcohol beers, with over 200 million […]
Burger King UK is launching a campaign positioning the Whopper as the ultimate post-race meal, timed to coincide with the biggest UK marathons. Created by BBH, “Burger King UK Whopper of a Finish” is the second instalment of the burger chain’s “Foodfillment” brand platform, which reaffirms the Whopper as the ultimate food satisfaction. Based on […]
As UK shoppers increasingly seek guidance and reassurance when buying wine, historic French wine house Calvet is launching a nationwide retail campaign to make French wine easier to navigate in supermarket aisles. The campaign, ‘A Taste of France with Helen McGinn’, addresses a clear category challenge: while French wine remains highly regarded globally, many shoppers find […]
Dr. Will’s is set to launch its Olive Oil Mayo into 600+ Tesco stores nationwide from 20th April. The launch sees Olive Oil Mayo become the brand’s latest listing at the supermarket, joining Avocado Oil Mayo, Sriracha Mayo, Sriracha Hot Sauce, Buffalo Hot Sauce and Chipotle Ranch Dressing which are already on shelves. Delivering a […]
eauYES, the UK’s first flavoured sparkling mineral water, is celebrating new success in the food service sector. This month sees new listings secured with Brakes (from 1st May), JD Food and the Foodbuy Group as the brand strengthens its UK distribution. The brand, which launched to the UK market in May 2025, offers a flavoured […]