From Orot to Bucrana, the wine from an extreme land shaped by Moruba. This project redefines a winery brand from Spain’s Toro region, moving beyond conventional codes toward a more strategic and meaningful positioning. Built around the concept of “Extreme Land”, the identity reflects a territory where climate and soil are not just a backdrop, […]
April 2026 sees Hive Mind Mead unveil the latest addition to its range: Tavern Mead, an authentic mead made from 100% honey, crafted to showcase one of the world’s oldest drinks in its truest form. This is in stark contrast to the novelty, mass-market wine and sugar-based alternatives that have historically dominated this growing category. […]
If tequila has been your go-to, it might be time to clear some space on your drinks trolley. Now available in the UK via The Whisky Exchange, Maya Pistola Agavepura is shaking up the agave scene with a premium spirit that’s rewriting the rules… and it’s coming from India. Crafted using wild Agave Americana grown […]
The world’s number one Rioja brand, Campo Viejo, is doubling down on its dominance in UK wine aisles with a new TVC campaign under the banner: ‘Add Some Pasión’. Live now across the UK and Ireland and backed by a £1.4milllion investment spanning TV, digital and in-store activation, the spot marks the start of a […]
This month, Phizz, the UK’s No. 1 hydration enhancer, launches its latest integrated campaign. Running across London from March through to June, the campaign is built around the concept “Phizz Makes It Better” and combines out-of-home media, large-scale sampling, events, and strategic partnerships and paid and organic social which is forecasted to deliver 40m impressions. […]
From Ottogi to Otoki: Strategic rebrand leverages K-culture popularity to position instant ramen as an elevated culinary experience The global rise of Korean culture has created new opportunities for established brands to connect with international consumers. Now, 56-year-old Korean food manufacturer Ottogi is capitalizing on this cultural momentum through a comprehensive rebrand by partnering with […]
We had heard the expression ‘interpreting the vineyard’ a thousand times, and now, with Abel Mendoza’s 52–60 wine design, we truly understand its meaning. The place creates the grape and the wine, while the winegrower is essential for reading nature’s score and sculpting with it an expression of their own to the rhythm of the […]
We’re a quarter of the way through the first quarter of 2026, and it felt like a good time to speak with Ami Lawson, Managing Director of quench, the Philadelphia-based marketing agency specializing in food and beverage brands. Lawson notes: “2025 was the year extremes lived side-by-side. We saw shoppers trade down to private-label staples […]
Boundless Brand Design has created the brand identity for Sazerac House of Cocktails, a new premium liqueur range from the Sazerac Company. Developed in collaboration with Sazerac, the design celebrates the birthplace of the Sazerac cocktail while honouring the French craftsmanship and heritage of Sazerac De Forge Cognac. The new-to-world range features seven Cognac-infused liqueurs […]
Smart swap bakery staples that make healthy eating simple Fast growing functional bakery brand HeyLO! is expanding its retail footprint with a new chilled listing at Planet Organic this week. The move marks a major milestone for the Leeds based brand, bringing its high fibre, high protein bakery staples with less sugar into one of […]