Tequila Avión Teams with 21 Savage for New “Depart. Elevate. Arrive.” Campaign

Tequila Avión Teams with 21 Savage for New “Depart. Elevate. Arrive.” Campaign

Tequila Avión is proud to announce its new partnership with Grammy-nominated artist, 21 Savage, as part of its new “Depart. Elevate. Arrive.” campaign. Inspired by the vibrancy of modern Mexico City, “Depart. Elevate. Arrive.” introduces a bold, new look for Avión and celebrates the brand’s heritage and passion for aviation, while targeting consumers who are adventurers […]

Danone Teams with Dragon Rouge for the Design and Launch of Actimel Fruit & Veg Cultured Shot

Danone Teams with Dragon Rouge for the Design and Launch of Actimel Fruit & Veg Cultured Shot

Danone has released Actimel Fruit & Veg Cultured Shots in the UK, a groundbreaking innovation for Actimel that revolutionises the juices and smoothies category, with a refreshing, distinctive identity created by global independent branding and innovation agency Dragon Rouge. Actimel Fruit & Veg Cultured Shots aims to help Danone recruit younger consumers.The new product leverages […]

UNREAL Coconut Bar Launches to Provide a True Taste of Paradise

UNREAL Coconut Bar Launches to Provide a True Taste of Paradise

Continuing on a mission to transform American candy, Family (and friends) have helped Boston-based UNREAL launch their latest line in better for you snacks. Now widening their portfolio from classic chocolate covered gems and peanut butter cups, the new UNREAL dark chocolate coconut bars are set to rival old guard brands such as Hershey’s Mounds […]

BACARDÍ Hacks Youtube with the Launch of ‘The Beat Machine’ via BBDO New York

BACARDÍ Hacks Youtube with the Launch of ‘The Beat Machine’ via BBDO New York

Year after year, BACARDÍ has continued to prove itself as a brand leader in the innovative use of social media platforms to create fun and engaging content that encourages consumers to ‘Do What Moves You’ – both physically and emotionally. Following the success of previous award-winning innovations such as Instagram’s Instant DJ and Live Moves, […]

Burger King’s Algorithm Lowers Prices as Summer Heat Rises in Kuwait

Burger King’s Algorithm Lowers Prices as Summer Heat Rises in Kuwait

Burger King has launched a first-of-its-kind campaign in Kuwait, running between July 24 and August 3, 2019. Taking into account Kuwait’s scorching heat, Burger King has introduced the ‘Hotter is Cooler’ campaign that ensures reduction in prices of its popular cold in real-time as the temperature soars. This is made possible through a dynamic algorithm […]

Tiger Beer pays tribute to ‘The Day Before’ in National Day-themed film

Tiger Beer pays tribute to ‘The Day Before’ in National Day-themed film

Each year on 9 August, Singapore gathers in the biggest celebration of what is deemed the most important day in the nation’s history – National Day. This year, Tiger disrupts conventional celebrations by paying homage to the day before, 8 August, to honour the journey of hard work and determination that brought us to our […]

Lewis Moberly Creates Disruptive Identity For New Low Alcohol Sparkling Wine, Floreat

Lewis Moberly Creates Disruptive Identity For New Low Alcohol Sparkling Wine, Floreat

A new sparkling botanic wine created with therapeutic herbs has now launched to the UK market, with identity and brand design by leading brand agency Lewis Moberly. At 5.4% ABV, Floreat is a lower alcohol wine made with a special blend of high-quality botanicals, with each herb carefully selected for its health and wellness properties. Crafted […]

Jacob’s Creek Says ‘Bring Your Australian’ in New Global Masterbrand Campaign

Jacob’s Creek Says ‘Bring Your Australian’ in New Global Masterbrand Campaign

Jacob’s Creek has unveiled its latest global Masterbrand platform, ‘Bring Your Australian’ at its pop-up restaurant on Bennelong Point, overlooking Sydney Harbour and the Opera House. Championing a more contemporary, globally relevant Australian spirit, the platform is supported with a striking new identity, and a fresh colour palette inspired by modern Australia. The ‘Bring Your Australian’ platform is the start of […]

Four’N Twenty Celebrates Original Fans in New Campaign by BWM Dentsu

Four’N Twenty Celebrates Original Fans in New Campaign by BWM Dentsu

Four’N Twenty has launched its latest communications campaign via BWM Dentsu Melbourne, celebrating its deep connection with sporting fans across the country. From the sofa to the schoolyard, on the sidelines and up in the members’ stands, the humble Four’N Twenty has been “Australia’s Original Fan Food” since 1947. The integrated communications campaign was created […]

Burger King in Brazil Breaks New Ground with Ad Featuring Blind Customer

Burger King in Brazil Breaks New Ground with Ad Featuring Blind Customer

The goal of many food commercials is to trigger physical sensations like taste and smell by using the association of sight and sound. Making people feel moved by the faux-burgers they see on the screen so they swing through a drive-through next time they are out is a tried-and-true technique. Burger King’s latest Brazilian ad finds a […]

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