Product footprinting and supply chain decarbonisation platform, Mondra, has appointed Emily Rout as Head of Strategic Accounts & Industry Collaboration. The newly created role will see Rout focus on uniting food industry partners and driving collaboration across all stakeholders within the BRC Mondra Collation. Prior to joining Mondra, Rout spent over six years at retail […]
Last week, following the latest annual release of new emojis on iOS and Android, which saw the introduction of a lime wedge, Corona announced a pledge to create a Corona bottle emoji, then lock it away, never to be seen or used. The beer brand, part of AB InBev UK, renowned for its crisp taste, […]
Crodino is the beloved Italian non-alcoholic aperitivo with an unchanged secret recipe since its inception in 1965. While Crodino has long been a cherished staple in its Italian homeland, its global recognition was limited. Recognising the untapped possibilities and Crodino’s potential to appeal to Gen Z consumers, we created a new brand visual identity that […]
Simon Pendry Creative were asked to rebrand MR Pick Me Up. The previous branding had become tired, unclear on the message, and also irrelevant to the new owners of the business. It was time for a positive change. MR Pick Me Up is a private wine tour and driver service, operating in the beautiful Margaret […]
SRSLY continues its ambitious drive to provide tasty, low carb alternatives for some of the nation’s favourite ‘everyday essentials’ with the eagerly anticipated unveiling of a quality dry pasta (March 24). When you consider that the UK consumes 8% of Europe’s dry pasta, with the average Brit comfortably consuming 3kg a year; it’s easy to […]
SIG has teamed up with the social enterprise Plastic Bank and an experienced partner in development cooperation, Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH, to unveil a project set to reshape Egypt’s recycling landscape while increasing security for waste collection members. Egypt generates more than 95 million tons of waste annually and currently only 60% […]
innocent Drinks, Europe’s leading healthy drinks company, is taking commuters on a journey deep into the earth in a new immersive campaign to raise awareness of the importance of healthy soil. Digital advertising formats immerse passengers at three major Elizabeth line stations in an alternative “underground” environment that highlights the important part soil health plays […]
Guilt-free sweets almost sound too good to be true, but as a nation of voracious snackers and confectionery aficionados the opportunity for prebiotic-friendly, 100% plant-based sweets with a light calorie footprint to blaze a health-conscious trail in the UK has been gathering pace for some while. Step forward Savvy Sweets, a 4-strong range of sublime […]
Midday is proud to launch their rebrand for a Singapore based whole foods company, now known as Everiday, as they move into the US market and beyond with big ambitions to revolutionise the world’s pantry shelves, one premium product at a time. Formerly known by the name ‘Foods by Ri’, the transformation into Everiday marks […]
Domino’s, the UK’s most loved pizza delivery company, together with strategic creative agency VCCP London, today launches new TV spots inviting people to ‘Feast like a Don’ and indulge in an Italian-inspired comfort food experience. The integrated campaign showcases their latest culinary innovations, the Ultimate Lasagne Pizza and Ultimate Carbonara Pizza. In a bid to […]
