Food Thoughts is well known in foodie circles for its top quality, ethically sourced, organic cacao. The brand was acquired in 2025 by Fuel 10K founder Jason Kerr and Mark Gould, founder of Wholebake. They saw its potential to become a leading force in home baking and appointed Into the Light to refresh the brand. […]
Long associated with fine dining, BRU had become increasingly perceived as distant and outdated. WeWantMore set out to change that, repositioning the brand from a restaurant staple to the finishing touch for the table, designed for every meaningful moment shared around food. Central to the redesign was a shift in perspective: from shelf impact to table […]
THE LIQUORICE BRAND THAT’S STILL HAPPY TO DIVIDE OPINION From trusted sweetshop stalwart through to the very latest sour apple & raspberry innovation in 2025, iconic liquorice ambassador Flyers continues to prove that even eight decades on it still has so much more to offer. Liquorice doesn’t just have a unique flavour profile, it has […]
Dr. Will’s has given its award-winning Sriracha Mayo a major upgrade, introducing a fresh new look alongside an even creamier, richer recipe. Now presented in a premium glass jar, the redesign makes it easier to enjoy every last spoonful while reducing unnecessary waste. The updated packaging also brings Sriracha Mayo in line with the rest […]
As Notting Hill Carnival prepares to fill London’s streets with colour, culture and celebration, we’re raising a glass to a project shaped by that same spirit of Caribbean conviviality: our redesign of Ponche Kuba. Created in 1942 and crafted at Mount Gay Distilleries in Barbados, Ponche Kuba is a distinctive rum cream liqueur with a […]
Coulis are Mounting a Comeback With green shoots of UK economic recovery still in short supply, foodie appreciative consumers are on the lookout for ‘affordable luxury’ over ‘everyday extravagance’ like never before; handy ranges rethought that deliver an restaurant-worthy upgrade to any number weekly musts (yogurts, porridge, smoothies, pastries) and weekend treats (puddings, ice cream, […]
Commercial Director Talks About Making Food Feel Craveable, Embracing ‘Perfectly Imperfect’ Visuals, And Why The Best Food Advertising Doesn’t Chase Trends Food advertising has always been about making people hungry. But the craft of making a burger, pizza, beverage, or snack look irresistible is changing as rapidly as the media landscape around it. Today’s food […]
Tesco and BBH London launch a new campaign to highlight the untapped potential of Clubcard to help people get more out of the moments that matter to them. Timed to coincide with the school summer holidays, Tesco’s latest campaign from BBH London encourages customers to see their weekly shop as the gateway to getting away; […]
Curry Smugglers is broadening its foodie horizons. Having spent the last 2 years putting authentic Desi street snacking on a more enticing, premium pedestal, Steve Dass has taken the decision to return to his other foodie forte, craft beer. The proud, South Asian inspired challenger brand is launching a clean, crisp and light-bodied 4.2% ABV […]
SmartResilience, the climate risk software company helping organisations manage and reduce climate-related physical risk, today announced that Jonathan Horrell has joined the company as a Commercial Advisor for the Food & Beverage sector. Jonathan brings more than three decades of senior sustainability and corporate affairs experience across FTSE-100 and Fortune 500 businesses in the food, industrial and […]