The Wrexham Lager Beer Co, the oldest lager brewery in Great Britain, has unveiled a major brand refresh across its existing range, marketing collateral, merchandise, and new product formats. The refresh comes at an exciting time for the award-winning brewer following the spotlight on Wrexham since the launch of ‘Welcome to Wrexham’ on Disney+, which […]
HARIBO, the UK’s number one sweet confectionery brand, is marking a decade of its iconic ‘Kids’ Voices’ advertising by launching a brand new instalment, created by Quiet Storm, the independent agency behind the strategy. ‘Fishing’ takes us to the Scottish Highlands, where we meet two grizzled fishermen on a boat in the middle of a […]
McDonald’s Finland has put forward a theory about the digital menu icon which can be found in the corner of most websites. The three-lined icon resembles a hamburger, and not just any hamburger – it has the exact shape of McDonald’s iconic triple-decker burger Big Mac. In a new mockumentary, viewers can follow along as […]
In an effort to widen the appeal and enjoyment of the much talked about “Slurp” campaign, the team at Pot Noodle and adam&eve/DDB have used insight and data to respond to those people that were disgusted by the slurping sound used in the latest TVC. Using a hyper-targeted campaign to adjust the SFX, those who may […]
Coldpress’s unashamed democratisation of premium tier juices continues in earnest this March with the arrival of its two generously proportioned double shots (Ginger & Turmeric) into a tight knit network of indie wholesalers following a successful online trial. With juice ‘boost’ shots quickly establishing itself as the most talked about, fast-growing category within juice & […]
SIG celebrates key milestone in its pioneering lower-carbon aluminum-free solutions This month sees SIG hit another important milestone in the company’s aluminum-free journey and achieve another first for the industry, as the 3 billionth SIG aseptic carton pack using packaging material without an aluminum layer is delivered for use in the European dairy industry. SIG […]
Momentum Worldwide, has partnered Coca-Cola, to design and create an AI Experience to introduce Coke Spiced this past weekend in New York. Working with AI, Emmy-winning actress, producer and entrepreneur, Storm Reid and Momentum Worldwide’s team developed designs of a building transformation that reflects the exact sensation Storm had when trying the flavor for the […]
“Fasting Forward,” “Gateway Snacks” and “Food Tours” among 2024 trends Influencer-driven brands, gateway snacks and AI-powered drinks are just three of the nine trends in quench’s 2024 Food & Beverage Trend Report (Vol. 15). The report offers a glimpse at the cultural and marketplace forces that will shape food, beverage and CPG marketing in 2024 […]
With a lot of good humor, a new campaign created by DAVID São Paulo explains the most famous naming right ever launched in Brazil. Recently, BIS, a chocolate brand of Mondelez, announced one of the most significant naming rights contracts for a stadium in Brazil. The famous Morumbi Stadium, which hosts football matches and large […]
A holy hit of caffeine, community spirit and solace for all of Soho. Hashtag blessed. There is nowhere quite like Soho in the world- where the celebration of individuality is so densely woven into its cultural fabric. Introducing Sacred Grounds, the latest addition to Soho’s bustling coffee scene. Keeping in the vision of St Anne’s Church, […]