The Sydney-based, independent branding and packaging agency launches London studio in response to significant shifts in how clients want to work with agencies. A strategic restructure sees Co-founder Zoe Green step into role as Chief Creative Officer (Global) and Nicola Eager join as Client Services Director (London), bringing extensive global FMCG, food and beverage experience. […]
Following the successful revamp of its core ‘sharing’ ball range, a protein-rich proliferation of new listings (both domestic + overseas); March 2026 sees The Protein Ball Co unveil a 3-strong, two-textured ‘Stuffed’ offer. March launch sees the arrival of 3x velvety smooth fillings: Pistachio, Matcha & Hazelnut Tasked with bringing an extra layer of gooey-centred […]
Biona Organic, the UK’s leading organic food brand, is expanding its product portfolio in 2026 with the launch of two new ranges spanning organic ready meals and breakfast cereals – both designed to meet growing demand for minimally processed, nutritious alternatives to convenience foods. Biona‘s new ranges offer: READY MEALS: WORLD BEAN MEALS Biona has […]
New Packaging Redefines Royal’s Legacy and Creative Campaign, “Crafted For Generations To Come,” Honors Decades of Trusted Quality Royal®, recognized as the #1 brand of Authentic Basmati rice in the United States, has today unveiled a refreshed jute bag design for its 20lb Authentic Basmati, marking a new chapter in the brand’s visual identity and […]
A twist on tradition. After eight years in Asia, 1664’s awareness remained low. To make a mark with its identity, and to become more than a beer, the brand needed a place in culture. Guided by its ‘Good Taste with a Twist’ platform, and the belief that true elegance defies expectation, 1664 entered the region’s […]
Opinion Piece by OXO Packaging Whatever product an individual purchases, the actual journey starts with the unboxing of that item. Once he/she gets their hands on the packaging, it delivers the utmost appeal, which can be either top-notch or below average. If it’s beyond expectations, these plants are the seed of the brand’s worth in […]
Mead may be one of the world’s oldest alcoholic drinks, but its story is far from finished. This February, Hive Mind Mead & Brew Co. unveils a Dark Cherry Traditional Mead, a rich, fruit-forward melomel inspired by the Norse tradition of infusing honey wine with foraged berries. The result is a beautifully balanced mead that […]
London-based brand and packaging agency Greatergood® Brands has created a new vitamin challenger brand, Hello Vitamins, designed to compete confidently with own-label ranges, DTC disruptors and entry-level Amazon products. Working across brand strategy, visual identity, packaging design and e-commerce website design, Greatergood® was tasked with building a vitamin brand that felt clear, credible and desirable in a crowded and […]
To celebrate Lunar New Year and the arrival of the Year of the Fire Horse, Highland Park has partnered with creative studio Butterfly Cannon to create a striking limited-edition release, designed to capture the attention of affluent millennial whisky drinkers. Rooted in Highland Park’s wind-swept Orkney home, the design transforms the pack into an experience […]
Harrison, specialists in hospitality architecture, interior design and brand storytelling, has announced a new strategic partnership with food and beverage consultancy experts, Conceptional, a leading food and beverage consulting firm specialising in hotels and experience-driven environments, food and beverage consultancy experts. Together, they will create a new client-focused solution which marries operational excellence and strategic design, helping […]