redpill kick off its creative partnership with OpenTable, sharing #DineWithOpenTable social media campaign.

redpill kick off its creative partnership with OpenTable, sharing #DineWithOpenTable social media campaign.

redpill, the original integrated marketing agency announces OpenTable client win with #DineWithOpenTable. The creative TikTok and Instagram campaign marked the start of its relationship with the restaurant reservation platform. The campaign, which succeeded engagement targets by 75%, partnered OpenTable with influencers to tell personal stories about dining out. Using market insights, redpill helped build storylines […]

THE WREXHAM LAGER BEER CO UNVEILS MAJOR BRAND REFRESH

THE WREXHAM LAGER BEER CO UNVEILS MAJOR BRAND REFRESH

The Wrexham Lager Beer Co, the oldest lager brewery in Great Britain, has unveiled a major brand refresh across its existing range, marketing collateral, merchandise, and new product formats. The refresh comes at an exciting time for the award-winning brewer following the spotlight on Wrexham since the launch of ‘Welcome to Wrexham’ on Disney+, which […]

HARIBO and Quiet Storm mark a decade of ‘Kids’ Voices’ with brand new instalment, set in the Highlands

HARIBO and Quiet Storm mark a decade of ‘Kids’ Voices’ with brand new instalment, set in the Highlands

HARIBO, the UK’s number one sweet confectionery brand, is marking a decade of its iconic ‘Kids’ Voices’ advertising by launching a brand new instalment, created by Quiet Storm, the independent agency behind the strategy. ‘Fishing’ takes us to the Scottish Highlands, where we meet two grizzled fishermen on a boat in the middle of a […]

Are the three little lines in the corner of every website actually a Big Mac? – McDonald’s Finland claims they are.

Are the three little lines in the corner of every website actually a Big Mac? – McDonald’s Finland claims they are.

McDonald’s Finland has put forward a theory about the digital menu icon which can be found in the corner of most websites. The three-lined icon resembles a hamburger, and not just any hamburger – it has the exact shape of McDonald’s iconic triple-decker burger Big Mac. In a new mockumentary, viewers can follow along as […]

Pot Noodle removes “offensive” slurping sound in targeted apology campaign

Pot Noodle removes “offensive” slurping sound in targeted apology campaign

In an effort to widen the appeal and enjoyment of the much talked about “Slurp” campaign, the team at Pot Noodle and adam&eve/DDB have used insight and data to respond to those people that were disgusted by the slurping sound used in the latest TVC. Using a hyper-targeted campaign to adjust the SFX, those who may […]

COLDPRESS LAUNCHES EVERYDAY AFFORDABLE GINGER & TURMERIC DOUBLE SHOTS INTO HIGH STREET RETAIL (MARCH 24)

COLDPRESS LAUNCHES EVERYDAY AFFORDABLE GINGER & TURMERIC DOUBLE SHOTS INTO HIGH STREET RETAIL (MARCH 24)

Coldpress’s unashamed democratisation of premium tier juices continues in earnest this March with the arrival of its two generously proportioned double shots (Ginger & Turmeric) into a tight knit network of indie wholesalers following a successful online trial. With juice ‘boost’ shots quickly establishing itself as the most talked about, fast-growing category within juice & […]

3 billionth SIG aseptic carton pack with no aluminum layer delivered to the European dairy industry

3 billionth SIG aseptic carton pack with no aluminum layer delivered to the European dairy industry

SIG celebrates key milestone in its pioneering lower-carbon aluminum-free solutions This month sees SIG hit another important milestone in the company’s aluminum-free journey and achieve another first for the industry, as the 3 billionth SIG aseptic carton pack using packaging material without an aluminum layer is delivered for use in the European dairy industry. SIG […]

Momentum Worldwide has partnered with Coca-Cola creating an AI Inspired Coke Spiced Experience

Momentum Worldwide, has partnered Coca-Cola, to design and create an AI Experience to introduce Coke Spiced this past weekend in New York. Working with AI, Emmy-winning actress, producer and entrepreneur, Storm Reid and Momentum Worldwide’s team developed designs of a building transformation that reflects the exact sensation Storm had when trying the flavor for the […]

QUENCH FOOD AND BEVERAGE TREND REPORT OFFERS GLIMPSE AT FORCES SHAPING THE INDUSTRY

QUENCH FOOD AND BEVERAGE TREND REPORT OFFERS GLIMPSE AT FORCES SHAPING THE INDUSTRY

“Fasting Forward,” “Gateway Snacks” and “Food Tours” among 2024 trends Influencer-driven brands, gateway snacks and AI-powered drinks are just three of the nine trends in quench’s 2024 Food & Beverage Trend Report (Vol. 15). The report offers a glimpse at the cultural and marketplace forces that will shape food, beverage and CPG marketing in 2024 […]