The Best of Global Food And Beverage Design And Marketing Communications Crowned At The 26th FAB Awards Show

The FAB Awards provided a bit of much needed cheer this week with the 26th Edition of their Awards hosted as an Awards Presentation Party on Thursday, 6th June 2024.

The FAB Awards did away with the traditional Black Tie / Sit Down Dinner of The Hurlingham Club and hosted a more relaxed Awards Presentation Party by the Brighton & Hove seafront.

Successful design, creative and effective work was showcased to the attendees at the show, and winning projects were announced – be it a Grand Prix (FABulous), a Gold (FAB) or a Silver Award.

The recipients of the best in show ( FABulous Award ) at The 26th FAB Awards, were as follows:

FABulous Award across all Design categories:

Gallus Barossa Whisky by Denomination

Isle of Wight Tomatoes by B&B Studio London

B&B Studio

FABulous Award across all Advertising & Innovation categories:

BOI-1DA.I. for BACARDÍ by BBDO New York

Ring of Comfort for M&M’s by BBDO New York

BBDO New York wins Agency of The Year Award 

BBDO New York took home The Agency of The Year Award. BBDO New York were the winners in 2022 and 2023 and have now taken the crown a record number of times since FAB was founded in 1999. The Omnicom Agency won both The Advertising FABulous’ ( Best In Shows ) and a record number of FAB ( GOLD ) and Silver Awards and finished well ahead of their nearest competitors who were St. Luke’s London and Mother this year.

PepsiCo Win The FAB Brand / Marketer of the Year Award for the first time

Much of PepsiCo‘ success came from their Global Redesign, their Compostable Bag activation, Doritos Outdoor and Lay’s Branded Content.

PepsiCo have won this award for the first time following MARS Inc.’ Seven wins and McDonald’s and Burger King who have been recognised twice previously.

Commenting on the news of their win, Jane Wakely, Chief Consumer and Marketing Officer and Chief Growth Officer, International Foods at PepsiCo:

“I’m thrilled and honoured that PepsiCo has won the FAB Brand / Marketer of The Year Award for the first time! This recognition is a testament to the dedication and creativity of our teams around the world. From our global Pepsi redesign to the American compostable bag activation, our efforts to connect with consumers and drive positive growth shows real momentum . I couldn’t be prouder of what our teams have accomplished together and am excited for what’s to come.”

Fab Awards 2024

Design Bridge and Partners Win FAB Design Agency of the Year Award

Branding & Design expert Design Bridge and Partners, were named the FAB Design Agency of the Year, taking home Silvers and a FAB ( GOLD ) at The Awards. They narrowly edged out their closest competitors who were Denomination.

FAB GOLD Winners were:

Packaging Design:

Luxury Redefined – Bruichladdich by James Cropper

Gallus Barossa Whisky by Denomination

Brand Identity:

Slurpee Brand Evolution by Safari Sundays, New York

Brand Redesign:

Pastiglie Leone by Design Bridge and Partners

Isle of Wight Tomatoes by B&B Studio, London

Interior Design & Retail Environment

The Alchemist, London Victoria by DesignLSM, Brighton

Advertising & Innovation FAB GOLDS

Butterkist Microwave by St. Luke’s, London for Butterkist (Poster / Outdoor / OOH & Best Use Of Media)

KFC “We Heard You” for KFC by Mother ( TV & Cinema Commercials )

Ocado “Inspired Choice” for Ocado by St. Luke’s, London ( TV & Cinema Commercials )

Cocktail Couture for Bombay Sapphire by BBDO New York ( Experiential )

Marmite Patches by OLIVER London for Marmite ( Guerrilla Marketing & Social Media)

BOI-1DA.I by BBDO New York for BACARDÍ ( Best Use Of Technology, Branded Content & Entertainment, Branded Utility )

Lay’s Groundhog’s Day by OMD USA for PepsiCo ( Branded Content & Entertainment )

The World’s Strongest Can by Opinionated Portland for Voodoo Ranger ( Branded Content & Entertainment )

Ring of Comfort by BBDO New York for M&M’s ( Influencer Marketing & Integrated )

Reese’s “Put Peanut Butter In It” for Reese’s by Mother ( Social Media )

Uber One “Best Friends” by Mother for Uber ( Online Advertising )

Perdue Chix Mix by Colle McVoy, Minneapolis for Perdue ( Integrated )

Jack in the Box x Pineapple Express by Carat, USA for Jack in the Box ( Best Use of Media )

A Better Fortune by The Gate London for On Your Side

The FAB Awards Trophies are made out of recycled packaging materials.

A full list of the Winners of The 26th FAB Awards can be seen here.

SourceThe FAB Awards

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