Lewis Moberly partners with Ricola on a significant next step for the Swiss herbal brand, creating a new visual expression designed to disrupt the UK impulse confectionery market. The brand consultancy is helping Ricola move beyond its traditional heartland and connect with a new generation of consumers. Iconic and much loved, Ricola has long been […]
Craft beer has spent years competing to be louder, darker and more serious. Harbour Brewing Co. decided to head in the opposite direction. Working alongside the Cornwall-based brewery, independent design agency Thirst has unveiled a vibrant new identity and packaging redesign inspired by the freedom of the Cornish coast, the reward that comes after a […]
Johnnie Walker, the world’s No 1 Scotch whisky¹, announces the launch of the new Johnnie Walker Blue Label Indian Festive Blend, a rare new expression created exclusively for India’s festive season. Building on last year’s successful collaboration with acclaimed designer Rahul Mishra, the launch celebrates the meeting of exceptional Scotch Whisky craftsmanship and contemporary Indian […]
Derek&Eric gives olive oil a fresh squeeze with a bold new identity for DRZZL. Olive oil is having a moment. But in a category awash with Mediterranean nostalgia, artisanal storytelling and carefully crafted anti-design, how do you stand out from the crowd? London-based branding agency Derek&Eric has teamed up with Natalia Rudin, founder of DRZZL […]
Wild Lady Eggs set out to redefine expectations within a traditionally functional category by introducing a premium egg brand rooted in provenance, animal welfare, and sustainability. The challenge was to create a distinctive product and packaging system from scratch that could command attention in farm shop environments while elevating eggs into a considered, gift-worthy purchase. […]
A delicious rebellion. The Cornish Company is the market leader in Cornish cream tea hampers founded in 2020 by two brothers born and buttered in the heart of Cornwall. Wanting to become a credible alternative to the big UK gifting & hamper players they aimed to up the ante with a new brand identity and […]
SoreThumbStudio® recently collaborated with The Vegan Society on a comprehensive brand and packaging refresh for veg1®. The Vegan Society wanted to transform its flagship supplement brand from a predominantly D2C product into a retail-ready brand while moving to a more sustainable packaging format. The challenge was to strengthen consumer appeal and future-proof the brand without […]
Whaoo!, the kids’ treat-time snack brand from Norac Foods, is bringing back Halloween packaging for their classic Chocolate Filled Crêpes, giving kids and families a fun and easy treat to enjoy throughout the spooky season. Available from the week commencing 14 September, the seasonal packs combine Whaoo!’s soft crêpes and chocolate hazelnut filling with colourful Halloween-themed packaging. Perfect for after-school treats, days out, Halloween parties and trick-or-treat bags, each pack contains six individually wrapped crêpes, […]
Building upon Potts’ prowess within premium tier, ambient cooking sauces, it perhaps wasn’t surprising that October 26 sees the Wiltshire-based business better placed than most to underline its strong presence within the culinary sweet spot that resides somewhere between scratch cooking and foolproof convenience. A recent McKinsey report suggests that ’effort reduction’ not simply ‘time […]
Food Thoughts is well known in foodie circles for its top quality, ethically sourced, organic cacao. The brand was acquired in 2025 by Fuel 10K founder Jason Kerr and Mark Gould, founder of Wholebake. They saw its potential to become a leading force in home baking and appointed Into the Light to refresh the brand. […]