Wild Lady Eggs set out to redefine expectations within a traditionally functional category by introducing a premium egg brand rooted in provenance, animal welfare, and sustainability. The challenge was to create a distinctive product and packaging system from scratch that could command attention in farm shop environments while elevating eggs into a considered, gift-worthy purchase. […]
A delicious rebellion. The Cornish Company is the market leader in Cornish cream tea hampers founded in 2020 by two brothers born and buttered in the heart of Cornwall. Wanting to become a credible alternative to the big UK gifting & hamper players they aimed to up the ante with a new brand identity and […]
SoreThumbStudio® recently collaborated with The Vegan Society on a comprehensive brand and packaging refresh for veg1®. The Vegan Society wanted to transform its flagship supplement brand from a predominantly D2C product into a retail-ready brand while moving to a more sustainable packaging format. The challenge was to strengthen consumer appeal and future-proof the brand without […]
Whaoo!, the kids’ treat-time snack brand from Norac Foods, is bringing back Halloween packaging for their classic Chocolate Filled Crêpes, giving kids and families a fun and easy treat to enjoy throughout the spooky season. Available from the week commencing 14 September, the seasonal packs combine Whaoo!’s soft crêpes and chocolate hazelnut filling with colourful Halloween-themed packaging. Perfect for after-school treats, days out, Halloween parties and trick-or-treat bags, each pack contains six individually wrapped crêpes, […]
Building upon Potts’ prowess within premium tier, ambient cooking sauces, it perhaps wasn’t surprising that October 26 sees the Wiltshire-based business better placed than most to underline its strong presence within the culinary sweet spot that resides somewhere between scratch cooking and foolproof convenience. A recent McKinsey report suggests that ’effort reduction’ not simply ‘time […]
Food Thoughts is well known in foodie circles for its top quality, ethically sourced, organic cacao. The brand was acquired in 2025 by Fuel 10K founder Jason Kerr and Mark Gould, founder of Wholebake. They saw its potential to become a leading force in home baking and appointed Into the Light to refresh the brand. […]
Long associated with fine dining, BRU had become increasingly perceived as distant and outdated. WeWantMore set out to change that, repositioning the brand from a restaurant staple to the finishing touch for the table, designed for every meaningful moment shared around food. Central to the redesign was a shift in perspective: from shelf impact to table […]
Dr. Will’s has given its award-winning Sriracha Mayo a major upgrade, introducing a fresh new look alongside an even creamier, richer recipe. Now presented in a premium glass jar, the redesign makes it easier to enjoy every last spoonful while reducing unnecessary waste. The updated packaging also brings Sriracha Mayo in line with the rest […]
As Notting Hill Carnival prepares to fill London’s streets with colour, culture and celebration, we’re raising a glass to a project shaped by that same spirit of Caribbean conviviality: our redesign of Ponche Kuba. Created in 1942 and crafted at Mount Gay Distilleries in Barbados, Ponche Kuba is a distinctive rum cream liqueur with a […]
In an increasingly competitive craft beer market, independent French brewery, Montaner Pietrini has launched Se Canto (“If it sings”) – a new craft beer brand designed to capture the identity, culture and character of the southern Occitania region. Brewed and bottled in Vendargues and now available in bars, restaurants and retail outlets across France, the […]