The agency evolves the kefir pioneer for its next stage of growth, creating a more distinctive brand built for the future. The UK’s No 1 Kefir brand, Biotiful Gut Health, has unveiled a new brand world design, created with strategic design consultancy Lewis Moberly. Having establish kefir as a mainstream offer in the UK, Biotiful […]
Studio Unbound gives British hot sauce brand DevilDog a mischievous new identity that puts food and flavour first. Hot sauce has a habit of shouting about how much it hurts. From flaming skulls to extreme heat warnings, it’s a category where brands compete to be the loudest, hottest and most intimidating. But for DevilDog, a […]
The independent creative studio has reimagined Archie Rose Distilling Co. for its next global chapter, creating a new identity and bottle for three Australian whiskies co-created with new co-owner Chris Hemsworth. Founded in Sydney in 2014, Archie Rose has built its reputation by doing things differently. Rather than replicating the traditions of established whisky regions, […]
Elmwood has designed a new brand identity and positioning for Ecuadorian beer Biela Elmwood, the global brand and design consultancy, has partnered with Ecuadorian beer Biela to refresh its visual identity. Part of HEINEKEN Ecuador, Biela’s new identity highlights its philosophy that it doesn’t just brew beer, it brews bonds, with the new positioning, ‘Friendship […]
The Authentic Bread Company is a proper bread maker, inspired by family holidays in France. No ultra-processing or shortcuts, it’s baking as it should be; natural, hand-made and delicious. Growing steadily since the 1990s supplying many of the UK’s most respected businesses, they now appeal directly to consumers as a brand in its own right. […]
In the Lowland region of Perthshire in Scotland, Aberargie Distillery quietly set about distilling and maturing beautifully refined whisky and sought to tell their compelling story of patience and heritage through a series of single malt Scotch whisky releases. This required a brand that encapsulated the essence of their unique location and ‘barley-to-bottle’ philosophy, as […]
Lewis Moberly partners with Ricola on a significant next step for the Swiss herbal brand, creating a new visual expression designed to disrupt the UK impulse confectionery market. The brand consultancy is helping Ricola move beyond its traditional heartland and connect with a new generation of consumers. Iconic and much loved, Ricola has long been […]
Craft beer has spent years competing to be louder, darker and more serious. Harbour Brewing Co. decided to head in the opposite direction. Working alongside the Cornwall-based brewery, independent design agency Thirst has unveiled a vibrant new identity and packaging redesign inspired by the freedom of the Cornish coast, the reward that comes after a […]
Johnnie Walker, the world’s No 1 Scotch whisky¹, announces the launch of the new Johnnie Walker Blue Label Indian Festive Blend, a rare new expression created exclusively for India’s festive season. Building on last year’s successful collaboration with acclaimed designer Rahul Mishra, the launch celebrates the meeting of exceptional Scotch Whisky craftsmanship and contemporary Indian […]
Derek&Eric gives olive oil a fresh squeeze with a bold new identity for DRZZL. Olive oil is having a moment. But in a category awash with Mediterranean nostalgia, artisanal storytelling and carefully crafted anti-design, how do you stand out from the crowd? London-based branding agency Derek&Eric has teamed up with Natalia Rudin, founder of DRZZL […]