Derek&Eric gives olive oil a fresh squeeze with a bold new identity for DRZZL.
Olive oil is having a moment. But in a category awash with Mediterranean nostalgia, artisanal storytelling and carefully crafted anti-design, how do you stand out from the crowd?
London-based branding agency Derek&Eric has teamed up with Natalia Rudin, founder of DRZZL and the foodie force behind Nats Nourishments, to create an olive oil brand that breaks the mould.
Made for a new generation of food lovers who take their cooking seriously but not themselves, DRZZL delivers professional-quality, single-source olive oils in ergonomic squeezy bottles. Great oil, without the fuss. And a bottle you’ll actually want on your table.
A swish. A swirl. A DRZZL.
Derek&Eric‘s creative approach was simple: ditch the category clichés and celebrate the joy of using great olive oil.
At the heart of the identity is a bold, stacked double-Z wordmark, crafted in collaboration with typography specialists Studio Drama. Inspired by the fluid movement of olive oil, the distinctive logo is paired with a playful drizzle motif, indulgent typography and an energetic palette of dark green, orange and yellow.
The result? A brand that brings confidence, character and a generous splash of personality to the kitchen.
Natalia Rudin, founder of DRZZL, says: “D&E perfectly captured the tone of voice and identity of our brand through design and have created something people genuinely connect with. They totally brought our brand to life, challenged us in all the right ways and created an identity that feels distinctive, premium and unmistakably DRZZL.
“They were thoughtful, collaborative and a real extension of our team throughout. I couldn’t recommend them more highly.”
Adam Swan, Creative Partner at Derek&Eric, adds: “Olive oil has become a seriously crowded category, with lots of brands using the same visual ingredients. We wanted to create something that felt completely different.
“Natalia had a fantastic product and bags of personality. Our challenge was to bottle that energy. We stripped everything back and let the simple pleasure of drizzling great olive oil inspire the entire identity.
“It’s bold, confident and a little bit indulgent. Just like the food it’s made for.”
From kitchen counter to dinner party centrepiece, DRZZL is designed to be seen, squeezed and shared.
DRZZL. Dressed to impress.
Source: Derek&Eric
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