A brand with quiet confidence SALDO luxury wine is known for taking risks, not only with a wine style that explores uncharted territory, but also with its disruptive packaging. Defined by simplicity, SALDO’s core wines feature a Dymo label brand identity and nothing else – an intriguing minimalism that encourages curiosity and cuts through with […]
Creative agency Born Ugly today reveals that the World Curry Festival is set to return with a fresh new identity and a powerful mission: to save curry. The reinvented movement, which was kicked off with a celebrative Gala dinner at The Royal Armouries, Leeds, aims to celebrate curry’s rich cultural heritage while addressing the challenges facing the […]
innocent Drinks, Europe’s leading healthy drinks company, is spreading the power of fruit and veg with a confident new packaging redesign, to help drinkers navigate its portfolio with ease. innocent has created an iconic, effortlessly recognisable brand identity that stands out on the shelves. Revamping an entire portfolio of products including juices, core smoothies, iplus, […]
Global beverage branding specialist Thirst has created a masterbrand identity for Brooklyn Brewery, enabling global cohesion while retaining the legacy brand’s bold iconicity. Thirst maintains a long-term creative partnership with Brooklyn Brewery, alongside partner Carlsberg Group. The global drinks specialist has already created the positioning and identities for Brooklyn Pilsner and Pulp Art, as well […]
The Silver Spoon Company collaborated with Bristol-based strategic brand design studio, Outlaw, to reimagine the Crusha brand, increasing its relevance to a much bigger and broader audience. Since the 1950s, Crusha has been the original milkshake syrup. However, the brand needed a fresh visual identity to appeal to a new generation of milkshake lovers and […]
Tesco has unveiled its new plant-forward product range, Root & Soul, with brand identity and packaging created in partnership with global branding and design agency, Coley Porter Bell. The range will inspire shoppers to eat more veg-based meals that are easy to prepare and packed with tasty, high-quality ingredients. In collaboration with Coley Porter Bell, […]
SoreThumbStudio® worked with Surya Foods to create the brand identity and packaging suite for one of their first new brand launches in 3 years. Trophi®, was the chosen name for the new Greek food range launching with 9 SKUs that stretch the ambient, chilled and frozen aisles of supermarkets. SoreThumbStudio® were challenged with building a […]
The Silver Spoon Company – a business of Associated British Foods – collaborated with Bristol-based strategic brand design studio, Outlaw, to deliver the biggest rebrand in its history. Aiming to cement its position as the nation’s favourite sugar brand and inspire more moments of baking joy. As the UK’s leading sugar brand1, Silver Spoon boasts […]
Crodino is the beloved Italian non-alcoholic aperitivo with an unchanged secret recipe since its inception in 1965. While Crodino has long been a cherished staple in its Italian homeland, its global recognition was limited. Recognising the untapped possibilities and Crodino’s potential to appeal to Gen Z consumers, we created a new brand visual identity that […]
Midday is proud to launch their rebrand for a Singapore based whole foods company, now known as Everiday, as they move into the US market and beyond with big ambitions to revolutionise the world’s pantry shelves, one premium product at a time. Formerly known by the name ‘Foods by Ri’, the transformation into Everiday marks […]