The agency evolves the kefir pioneer for its next stage of growth, creating a more distinctive brand built for the future. The UK’s No 1 Kefir brand, Biotiful Gut Health, has unveiled a new brand world design, created with strategic design consultancy Lewis Moberly. Having establish kefir as a mainstream offer in the UK, Biotiful […]
Studio Unbound gives British hot sauce brand DevilDog a mischievous new identity that puts food and flavour first. Hot sauce has a habit of shouting about how much it hurts. From flaming skulls to extreme heat warnings, it’s a category where brands compete to be the loudest, hottest and most intimidating. But for DevilDog, a […]
The independent creative studio has reimagined Archie Rose Distilling Co. for its next global chapter, creating a new identity and bottle for three Australian whiskies co-created with new co-owner Chris Hemsworth. Founded in Sydney in 2014, Archie Rose has built its reputation by doing things differently. Rather than replicating the traditions of established whisky regions, […]
Elmwood has designed a new brand identity and positioning for Ecuadorian beer Biela Elmwood, the global brand and design consultancy, has partnered with Ecuadorian beer Biela to refresh its visual identity. Part of HEINEKEN Ecuador, Biela’s new identity highlights its philosophy that it doesn’t just brew beer, it brews bonds, with the new positioning, ‘Friendship […]
Good Times Are Serious Business: Diplomático Rum’s new global campaign and brand world brings its philosophy to life through the rituals and moments of connection that romance the everyday. Super-premium spirit Diplomático Rum today unveils a new global brand world and campaign, developed in partnership with New York creative agency forceMajeure. At the heart of […]
The Authentic Bread Company is a proper bread maker, inspired by family holidays in France. No ultra-processing or shortcuts, it’s baking as it should be; natural, hand-made and delicious. Growing steadily since the 1990s supplying many of the UK’s most respected businesses, they now appeal directly to consumers as a brand in its own right. […]
Derek&Eric gives olive oil a fresh squeeze with a bold new identity for DRZZL. Olive oil is having a moment. But in a category awash with Mediterranean nostalgia, artisanal storytelling and carefully crafted anti-design, how do you stand out from the crowd? London-based branding agency Derek&Eric has teamed up with Natalia Rudin, founder of DRZZL […]
Long associated with fine dining, BRU had become increasingly perceived as distant and outdated. WeWantMore set out to change that, repositioning the brand from a restaurant staple to the finishing touch for the table, designed for every meaningful moment shared around food. Central to the redesign was a shift in perspective: from shelf impact to table […]
As Notting Hill Carnival prepares to fill London’s streets with colour, culture and celebration, we’re raising a glass to a project shaped by that same spirit of Caribbean conviviality: our redesign of Ponche Kuba. Created in 1942 and crafted at Mount Gay Distilleries in Barbados, Ponche Kuba is a distinctive rum cream liqueur with a […]
In an increasingly competitive craft beer market, independent French brewery, Montaner Pietrini has launched Se Canto (“If it sings”) – a new craft beer brand designed to capture the identity, culture and character of the southern Occitania region. Brewed and bottled in Vendargues and now available in bars, restaurants and retail outlets across France, the […]