Launching a Legacy with Tails Cocktails

Launching a Legacy with Tails Cocktails

Boundless Brand Design have been working with pioneering business Tails Cocktails to develop an updated brand identity and packaging design, launching alongside two of the world’s most highly awarded Limited Edition rum cocktails. Tails offer premium batched cocktails, exclusively designed for the on-trade, to make high quality cocktails more accessible, consistent and faster for a broader […]

Vita Vodka partners with Dragon Rouge for its redesign and UK launch

Vita Vodka partners with Dragon Rouge for its redesign and UK launch

Vita Vodka has relaunched its core brand identity and packaging with a premiumised, refreshing, and distinctive identity created by global independent branding and innovation agency Dragon Rouge. The redesign is aimed at better reflecting Vita’s premium price point, quality ingredients and Mediterranean brand story, as it launched into the UK through a Rewards Crowdfunding Campaign. […]

Thirst rebrands Malta Balashi as a beacon of upbeat island energy

Thirst rebrands Malta Balashi as a beacon of upbeat island energy

Malta Balashi is Aruba’s own malt beverage. Despite being brewed in the heart of the Caribbean, the natural energy supplement’s outdated brand meant it was losing ground to imported competitors. Once again, Balashi turned to Thirst to reinvigorate one of their brands. In a category dominated by brown, malt-inspired brands, Thirst created a design that […]

The ‘King of Whisky’s’ powerful new brand world

The ‘King of Whisky’s’ powerful new brand world

Boundless Brand Design have been working with Pernod Ricard’s Royal Salute for the past two years to revitalise one of the worlds most sophisticated and opulent Scotch Whiskies, establishing an enchanting new brand world that reflects the stature and elevation of a brand rooted in British heritage. Royal Salute was created in 1953 with a […]

Hunger give planted-based meat, Abbot’s Butcher a quality new brand

Hunger give planted-based meat, Abbot’s Butcher a quality new brand

Plant-based meat alternative, Abbot’s Butcher has partnered with specialist design agency Hunger Craft for a quality rebrand. While Abbot’s Butcher was winning in food service they had their sights set firmly on retail. To succeed on heavily competitive shelves, they needed to build a brand which helped consumers step out of their comfort zone and […]

Zag helps reposition YO! in rapidly evolving fast-casual dining marketplace

Zag has developed a new vision for YO!, moving it from a casual dining brand to a Japanese food brand with a portfolio of new propositions New strategy developed with YO!’s senior executive team to help brand evolve from fast-casual restaurant, to multi-format, out of home dining experience

Zag helps reposition YO! in rapidly evolving fast-casual dining marketplace

Independent growth consultancy, Zag, has announced its latest work for YO! Sushi, officially renamed YO!, with a dramatic overhaul of the entire brand experience to help prepare it for the next phase in its growth. In a move to reposition the YO! brand within an increasingly competitive market, the new identity will emphasise the freshness, […]

Without rebrands the new ‘local’, as Darwin & Wallace launches first East London bar

Without rebrands the new ‘local’, as Darwin & Wallace launches first East London bar

London group Darwin & Wallace expands its collection of unique neighbourhood bars into Canary Wharf with a new venue, No35 Mackenzie Walk, and a brand identity by design studio Without. Darwin & Wallace, which already has seven locations in West London, was created as a home-from-home alternative to the gastropub by Mel Marriott, who has worked […]

Here Design delivers strategy and identity for plant-based restaurant Farmacy

Here Design delivers strategy and identity for plant-based restaurant Farmacy

Farmacy, the vegan restaurant brand serving seasonal produce grown under the principles of biodynamics, has opened a six-month residency at Chef’s Club Counter in New York.  Having previously worked with London-based studio Here Design on brand strategy and visual and verbal identity for its restaurant in Notting Hill (London), and a range of brand touchpoints […]

Brandon unveils new Horlicks brand identity

Brandon unveils new Horlicks brand identity

Design consultancy Brandon has today unveiled a new strategy and brand identity for iconic British brand Horlicks. The new Horlicks brand identity is being rolled out across the core Horlicks’ range; Original, Light and Chocolate variants, with 14 SKU formats launched through the retail trade in September. Horlicks, which have been making malted drinks for over 140 […]

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