Thirst Craft brings a touch of je ne sais quoi to Une Femme Wines

Thirst Craft brings a touch of je ne sais quoi to Une Femme Wines

Synonymous with success, steeped in tradition and almost always named after a male founder, you’d be forgiven for thinking the champagne industry is a little stuck in the past. That’s certainly how Jen Pelka, owner of New York and San Francisco-based champagne bar The Riddler, and her brother Zach felt. With 78% of wine in […]

Burns Group Launches “IT’S A BEERACLE” Campaign for Blue Citra by Labatt

Burns Group Launches “IT’S A BEERACLE” Campaign for Blue Citra by Labatt

Independent agency Burns Group and FIFCO USA are launching “It’s a Beeracle,” their second campaign for Blue Citra by Labatt, which offers consumers a hoppy beer that’s easy to drink without compromising on flavor. With “It’s a Beeracle,” the brand is unveiling a new character to demonstrate that Blue Citra truly is the best of […]

B&B studio celebrates the delicious diversity of plant-based eating with new brand creation Bio&Me

B&B studio celebrates the delicious diversity of plant-based eating with new brand creation Bio&Me

B&B studio has designed the identity for gut-loving food brand Bio&Me, co-founded by leading gut health expert Dr Megan Rossi, founder of The Gut Health Doctor. Bio&Me has been created to bring clarity, credibility and convenience to the world of gut health, as well as celebrating the delicious diversity of plant-based eating.  The initial launch […]

Launching a Legacy with Tails Cocktails

Launching a Legacy with Tails Cocktails

Boundless Brand Design have been working with pioneering business Tails Cocktails to develop an updated brand identity and packaging design, launching alongside two of the world’s most highly awarded Limited Edition rum cocktails. Tails offer premium batched cocktails, exclusively designed for the on-trade, to make high quality cocktails more accessible, consistent and faster for a broader […]

Vita Vodka partners with Dragon Rouge for its redesign and UK launch

Vita Vodka partners with Dragon Rouge for its redesign and UK launch

Vita Vodka has relaunched its core brand identity and packaging with a premiumised, refreshing, and distinctive identity created by global independent branding and innovation agency Dragon Rouge. The redesign is aimed at better reflecting Vita’s premium price point, quality ingredients and Mediterranean brand story, as it launched into the UK through a Rewards Crowdfunding Campaign. […]

Thirst rebrands Malta Balashi as a beacon of upbeat island energy

Thirst rebrands Malta Balashi as a beacon of upbeat island energy

Malta Balashi is Aruba’s own malt beverage. Despite being brewed in the heart of the Caribbean, the natural energy supplement’s outdated brand meant it was losing ground to imported competitors. Once again, Balashi turned to Thirst to reinvigorate one of their brands. In a category dominated by brown, malt-inspired brands, Thirst created a design that […]

The ‘King of Whisky’s’ powerful new brand world

The ‘King of Whisky’s’ powerful new brand world

Boundless Brand Design have been working with Pernod Ricard’s Royal Salute for the past two years to revitalise one of the worlds most sophisticated and opulent Scotch Whiskies, establishing an enchanting new brand world that reflects the stature and elevation of a brand rooted in British heritage. Royal Salute was created in 1953 with a […]

Hunger give planted-based meat, Abbot’s Butcher a quality new brand

Hunger give planted-based meat, Abbot’s Butcher a quality new brand

Plant-based meat alternative, Abbot’s Butcher has partnered with specialist design agency Hunger Craft for a quality rebrand. While Abbot’s Butcher was winning in food service they had their sights set firmly on retail. To succeed on heavily competitive shelves, they needed to build a brand which helped consumers step out of their comfort zone and […]

Zag helps reposition YO! in rapidly evolving fast-casual dining marketplace

Zag has developed a new vision for YO!, moving it from a casual dining brand to a Japanese food brand with a portfolio of new propositions New strategy developed with YO!’s senior executive team to help brand evolve from fast-casual restaurant, to multi-format, out of home dining experience

Zag helps reposition YO! in rapidly evolving fast-casual dining marketplace

Independent growth consultancy, Zag, has announced its latest work for YO! Sushi, officially renamed YO!, with a dramatic overhaul of the entire brand experience to help prepare it for the next phase in its growth. In a move to reposition the YO! brand within an increasingly competitive market, the new identity will emphasise the freshness, […]