SoreThumbStudio® worked with Surya Foods to create the brand identity and packaging suite for one of their first new brand launches in 3 years. Trophi®, was the chosen name for the new Greek food range launching with 9 SKUs that stretch the ambient, chilled and frozen aisles of supermarkets. SoreThumbStudio® were challenged with building a […]
The Silver Spoon Company – a business of Associated British Foods – collaborated with Bristol-based strategic brand design studio, Outlaw, to deliver the biggest rebrand in its history. Aiming to cement its position as the nation’s favourite sugar brand and inspire more moments of baking joy. As the UK’s leading sugar brand1, Silver Spoon boasts […]
Crodino is the beloved Italian non-alcoholic aperitivo with an unchanged secret recipe since its inception in 1965. While Crodino has long been a cherished staple in its Italian homeland, its global recognition was limited. Recognising the untapped possibilities and Crodino’s potential to appeal to Gen Z consumers, we created a new brand visual identity that […]
Midday is proud to launch their rebrand for a Singapore based whole foods company, now known as Everiday, as they move into the US market and beyond with big ambitions to revolutionise the world’s pantry shelves, one premium product at a time. Formerly known by the name ‘Foods by Ri’, the transformation into Everiday marks […]
custom typography and a vibrant palette, andstudio crafts a brand identity that reflects one coffee company’s blend of innovative business model and quirky aesthetic. The award-winning brand and digital design agency andstudio has transformed the visual identity of OddWorks, a subscription-based small-batch cold brew coffee brand based in the UK. As their name suggests, OddWorks […]
An award winning independent maker of fine chocolate – Chococo has been setting the standards in ethical trade and sustainability since 2002. Inspired by the square chocolate compartments within the original boxes their once trail blazing packaging (designed by the dearly departed Karen Welman) set high standards and disrupted the category. However, over the years […]
Artisanal Lebanese nut company Castania has been given the elevated packaging and brand design system it needs to enter premium global markets, courtesy of London-based brand acceleration agency bluemarlin. The new packaging and brand identity means Castania, a multigenerational family-run business from Beirut, now stands apart from mass-market competitors such as KP and Planters. It […]
Islands8, a groundbreaking Maltese gin, has just relaunched with a new brand system and packaging identity by brand acceleration agency bluemarlin. Islands8 is the brainchild of brother and sister startup founders George and Annabel Xuereb. George, a mechanical engineer, and Annabel, a dental hygienist, embarked on their extraordinary journey to create Malta’s first truly national […]
B&B has collaborated with expert tomato growers and gourmet producers, previously known as The Tomato Stall, to emphasise the brand’s secret ingredient – the exceptional climate and terroir of the Isle of Wight. Now named Isle of Wight Tomatoes, the new brand is built around a key product promise – More Sunshine, More Flavour. Soaked […]
Strategic food and drink brand design consultancy, The Collaborators has rebranded the UK’s best-selling ambient bone broth, from Take Stock to Freja Natural Norwegian Bone Broth. The repositioning aims to drive category growth and assert Freja as the leading brand in stocks and broths. Originally launched during lock down, Take Stock quickly achieved best-seller status […]