Supergood! – Bake free from the rules

<strong>Supergood! – Bake free from the rules</strong>

Derek&Eric helped rejuvenate a delicious baking brand. Challenge Supergood! (previously known as Superfood Bakery) was born from the desire to make baking more accessible to people looking for a healthier alternative, or with specific dietary requirements. They found that their proposition was too functional and their architecture too complex; failing to make the emotional connection […]

HUX – Your daily edge

HUX – Your daily edge

From the gym-obsessed performance drivers, to the holier-than-thou nutrition evangelists, the health and wellness supplement category is crowded with all manner of brands. Hux aims to cut through the confusion with a focussed range of scientifically backed products – not only for the iron-pumpers or the fad-food followers, but for ordinary people who just need […]