Gü, the premium desserts brand, has launched new global packaging designed by Bristol-based design studio Outlaw. The new design follows the acquisition of Gü by private equity firm Exponent in 2021. When it first launched Gü was a pioneering challenger, setting new standards in premium pleasure with a world of wicked indulgence. But the current […]
Food-waste fighting fruit and veg delivery service Oddbox has appointed Hell Yeah! as its above the line creative agency, as the startup looks to encourage more people to join its mission. Oddbox is a mission-led start-up that rescues the “too odd” and “too many” fruit and veg at risk of going to waste. It partners […]
The brand new campaign showcases those things you can’t quite do in a KFC restaurant but can do in the comfort of your own home, and will run ahead of KFC’s sponsorship of ITV’s 2022 FIFA World Cup coverage later this year.
As the autumn and winter months roll in, KFC has launched its most recent campaign – and it’s all about the beauty of enjoying a KFC at home, via delivery. Whether you’re peckish during your Sunday morning lie-in, enjoying chilling in your pants or just want to put your feet up on your table, the […]
Transporting fans into the world of CKE Restaurants; making the brand look as good as it tastes
The New York studio of the international design agency, Design Bridge and CKE Restaurant Holdings, INC.; the parent company of Carl’s Jr.® and Hardee’s®, launched the brands’ new visual identity today. Tasked with bringing the two regional brands – Carl’s Jr and Hardee’s together under one recognizable identity, the new look and feel invites fans […]
Waitrose is today launching its new brand expression – Food to Feel Good About. This will be an integrated brand campaign highlighting quality, taste, ethics and value, to celebrate food that makes a positive difference. The new brand campaign supports our ambition to go further in our ambition to give animals a better life and […]
The Marketing Store’s MONOPOLY promotion at McDonald’s is back, doubling gameplay and fun, making it bigger and better than ever!
McDonald’s MONOPOLY (the UK’s biggest prize promotion) is back and for its 16th year, The Marketing Store and McDonald’s are ramping up the excitement by giving customers even more of what they love with the new Double Peel. Customers have always loved the on-pack peel, however this year, instead of peeling to reveal a potential […]
Pearlfisher’s evolution of the master brand – and creation of a new world of design assets and touchpoints – is framing a new future for Middle Eastern food processing company and confectionery icon, Gandour. A family brand, steeped in history since its inception in Beirut in 1857 – and a pioneering innovator continually boosting its […]
KFC re-invent loyalty with launch of new gamified rewards programme, with bucket loads of freebies up for grabs
KFC is rewarding customers with a newly-launched in-app rewards programme themed around arcade games, with the chance to win free KFC menu items. The new rewards programme, called ‘KFC Rewards Arcade’, created by RAPP UK, is available within the KFC app and marks KFC’s move away from the transactional, points-based loyalty schemes that dominate the […]
Leo Burnett and McDonald’s launch ‘Happy Readers Book Tour’ to make reading more accessible for children across the UK
As summer draws to a close, Leo Burnett launch their latest brand activation campaign for McDonald’s, the ‘Happy Readers Book Tour’, to ensure as many children as possible return to school with a book in-hand. In a bid to get more children reading, McDonald’s is launching the Happy Readers Book Tour, which alongside in restaurant […]
Following a long-standing partnership, Cihuatan Rums has teamed up with Appartement 103 to craft a super premium range of Single Barrels expressions aimed at connoisseurs and collectors all around the world: Cihuatán Folklore. This range showcases Cihuatán’s technical prowess, knowledge and attention to detail in crafting top world-class rums, establishing El Salvador as a pure […]