Jacksons of Yorkshire launches their new brand re-positioning campaign this week (19th May). This is the first work to launch since Red Brick Road won the brand re-positioning brief in in 2024 and marks the brand’s first appearance on TV. The new “Rise Up” brand platform signals the quality and pride in every Jacksons loaf. Thanks […]
Creative agency, BrandMe, partnered with Sumol Compal and Água Serra da Estrela to unveil the visual identity for Para Ǫue Nunca Acabe (So It Never Ends)— a long-term sustainability movement dedicated to driving positive environmental impact. Recognised for its purity and natural, balanced taste, Água Serra da Estrela is sourced from mainland Portugal’s highest spring, […]
KFC and Fiesta team up to launch a special edition of the classic Fresquito lollipop shaped like a chicken drumstick. A group of children interact with different media to give a playful nod to a product designed for children.. The campaign was created by PS21, with media planning by Arena. KFC and Fiesta have joined […]
Independent branding studio Derek&Eric has unveiled a bold new identity for leading children’s food brand Little Dish, built around a distinctive idea: making happy, healthy mealtimes easier by turning trusted food into a trusted friend. A pioneer in fresh, nutritious meals for young children, Little Dish has long been the go-to for parents ‘in the know’. […]
New Originals Company, the first truly European tofu company, is delighted to unveil their visual brand identity, designed by BrandMe to communicate their defiantly different entrepreneurial spirit and timeless quality. The New Originals Company GmbH, based in Vienna, unites strong brands (such as Lunter, Omami and Inedit) in one brand house, to set the course […]
Heineken has launched a new range for Desperados, offering a fresh alternative to fans of the tequila flavoured beer. With packaging designed by branding and design agency Lonsdale, Desperados Sunlight reinterprets the famous brand identity, with integrated graphic elements and a differentiating design. The 30-year-old Desperados brand is popular with 18-35 year-olds, however today’s generation has […]
With packaging design by Lonsdale, Ricard joins booming ready-to-drink market Pernod Ricard Group has launched Ricard, a limited edition alcoholic beverage that can be enjoyed straight from the bottle, with no mixing required. This the first ready-to-drink product featuring Pernod Ricard’s signature anise and liquorice flavoured liqueur, usually served diluted with water. Created by branding […]
THE NEW ‘NON-SWEET’ DRINK RANGE LAUNCHES NEW CREATIVE CAMPAIGN CANS, the new non-sweet drink brand that launched into the UK in March, has just unveiled the new CANS CREW – a team of animated characters who not only tell the brand’s story but also take on the role of its main ambassadors. With a focus […]
Warburtons, the UK’s largest bakery brand, continues its tradition of partnering with Hollywood royalty for its iconic storytelling adverts, unveiling Academy Award-winning actress Olivia Colman as the star of the latest ad, ‘The Inspection’. The campaign creative was developed by Joyful & Triumphant, with the support of McCann Manchester for social, and the advert was […]
Founded in 1994 Sharp’s offered a disparate mix of ales designed to look like they’d been around since the 1800s. Doom Bar was their hero beer but younger consumers were proving hard to reach due to a traditional old-fashioned positioning. In 2011 Molson Coors recognised the untapped potential of the brewery and needed to open-up […]