Peanut-based snacking brand POP has launched in the UK this month with new brand creation by branding agency B&B Studio. Available exclusively in Whole Foods before rolling out more widely across the UK, the peanut-focused snack bars are available in three flavours – Peanut Butter and Dark Chocolate, Raisin and Dark Chocolate, and Coconut. After […]
Anthem, a global creative agency that actively connects brands with consumers by amplifying desirability from brand design to brand campaign to drive brand performance, announced the design of a new range of 100% natural soups for Unilever’s Knorr. The new range includes four variants (Tomato, Pumpkin, Vegetable and Zucchini) and has been launched across France, […]
R/GA London is pleased to announce that it has collaborated with McDonald’s and Hachette Children’s Group to help inspire the next generation of young readers with the expansion of the McDonald’s Happy Meal Readers programme. The initiative began rolling out in January 2019 and has been developed alongside the launch of ‘The Treetop Twin’s Adventures’; […]
Kentucky Fried Chicken (KFC) revealed its newest Colonel Sanders – Colonel RoboCop – and disclosed its latest and most enhanced security measure taken to date to protect and preserve its founder’s secret blend of 11 herbs and spices used to make its world famous Original Recipe chicken. Colonel RoboCop isn’t just tasked with being the latest face […]
Burger King has gotten plenty of promotional mileage out of taking lighthearted jabs at its rivals. While most of those are aimed at other burger joints, now the King is taking on KFC’s Colonel to promote the chain’s grilled chicken sandwich. An ad by MullenLowe US, starts with a voice-over with a southern accent talking about flame grilling […]
Budweiser revealed its commercial starring Oscar-winning actress, Charlize Theron, alongside the brand’s limited-edition Budweiser Reserve Copper Lager. The :60 commercial, titled “The New Bud in Town,” is set to Run-D.M.C’s “Tricky” and features Theron, as she kicks ass in games across the bar all while never spilling a drop of her beer. The new creative brings […]
Director, Peter Harton, who is represented by Great Guns (exclusively in the UK, US, Asia, India, and ME), unveils a series of quirky commercials for Danish confectionery company, Carletti. Created by agency, Envision, and produced by TorpBerthelsen, the four 30-second adverts show people inventing bizarre excuses to reward themselves with Carletti candy. Each of the four […]
A recent survey of 1,015 people across the UK has revealed what Brits want to see in their fried breakfasts. The research, undertaken by luxury London hotelier, Guoman Hotels, asked respondents to select items they wanted to see in their fry up from 17 options. The most popular items to include in a seven-item breakfast were: Bacon (74%) […]
Mondelēz International has worked with the London office of global brand design agency, Bulletproof, to revitalise the packaging for its Ritz snacking portfolio, as part of an overall relaunch of the iconic cracker brand. Bulletproof had already put the glitz back into Ritz back in 2013, when it created the pack design that placed the iconic […]
Seeking to disrupt a traditional market with a bold and colourful brand identity, the creators of Happie asked design experts Tidy, to redefine the humble pie. Pies may be seen as quintessentially British pub grub, but today’s health-conscious consumers are often left out of the equation. Happie sought to shake things up with a nutritious alternative, featuring classic flavours […]