New brand mascot, Fred the Fox, calls for Brits to ‘give chicken the night off’ as research reveals more than half are bored of chicken Protein challenger, Better Nature, is taking on one of the biggest campaigns in Food & Drink with the launch of its first ever out-of-home campaign -‘Believe in Tempeh’- as the challenger […]
Inca Kola is a Peruvian national treasure, woven into the country’s culture and identity – but it needed a refresh amid fierce competition and fading relevance. Our research revealed a compelling consumer truth – that in Peru’s rich, evolving culture, difference is something to be celebrated. This gave us a powerful platform for our rebrand, […]
Long associated with fine dining, BRU had become increasingly perceived as distant and outdated. WeWantMore set out to change that, repositioning the brand from a restaurant staple to the finishing touch for the table, designed for every meaningful moment shared around food. Central to the redesign was a shift in perspective: from shelf impact to table […]
Tesco and BBH London launch a new campaign to highlight the untapped potential of Clubcard to help people get more out of the moments that matter to them. Timed to coincide with the school summer holidays, Tesco’s latest campaign from BBH London encourages customers to see their weekly shop as the gateway to getting away; […]
This month Phizz, the #1 brand in the UK’s fastest growing wellbeing category*, launches its biggest travel-focused marketing campaign to date. Running throughout August, the OOH is centred around the creative platform, “When travel demands more, add some Phizz”, designed to position the brand as the go-to hydration solution for people on the move. Going live across the UK, the […]
Independent branding studio Derek&Eric has unveiled a vibrant new identity for The Glorious Mess, a bold new dessert brand created with British meringue makers Flower & White. The challenge was an unusual one. The Eton Mess is one of Britain’s most iconic desserts, but it belongs to everyone. With competing tales of its origins, from a […]
Stamp-inspired storytelling meets bold typography in a new own-label beer offer rooted in authenticity and craft Marks & Spencer is stepping confidently into the craft beer conversation with the launch of two new design-led ranges, created in collaboration with branding and design agency Thirst. Spanning a richly detailed Continental range and a bold, modern Craft […]
The Design Team at Mark Anthony Brands recently refreshed the Cayman Jack brand identity, packaging and visual world around a simple belief: escape isn’t a place, it’s a state of mind. As consumers increasingly seek moments to step away from the pressures of everyday life, the team saw an opportunity to evolve the brand beyond its […]
Largest media investment in brand history will deliver more than 200 million impacts across TV, OOH and radio this July DASH, the disruptor brand known for its deliciously simple, real fruit-infused drinks, is launching its biggest-ever national media campaign this July, expanding its acclaimed The Drink That Has It All platform with its largest media investment to date. Running […]
Brand design agency bluemarlin has just unveiled the brand strategy and packaging identity for Cisk Session, a new lower-alcohol addition to the Cisk portfolio that’s been created to meet the evolving expectations of today’s more mindful drinker. Today’s launch builds on bluemarlin’s longstanding partnership with Maltese brewer Simonds Farsons Cisk, having already developed the wider […]