The Design Team at Mark Anthony Brands recently refreshed the Cayman Jack brand identity, packaging and visual world around a simple belief: escape isn’t a place, it’s a state of mind. As consumers increasingly seek moments to step away from the pressures of everyday life, the team saw an opportunity to evolve the brand beyond its […]
Largest media investment in brand history will deliver more than 200 million impacts across TV, OOH and radio this July DASH, the disruptor brand known for its deliciously simple, real fruit-infused drinks, is launching its biggest-ever national media campaign this July, expanding its acclaimed The Drink That Has It All platform with its largest media investment to date. Running […]
Brand design agency bluemarlin has just unveiled the brand strategy and packaging identity for Cisk Session, a new lower-alcohol addition to the Cisk portfolio that’s been created to meet the evolving expectations of today’s more mindful drinker. Today’s launch builds on bluemarlin’s longstanding partnership with Maltese brewer Simonds Farsons Cisk, having already developed the wider […]
Jägermeister is unveiling a new campaign and brand platform for the global launch of Jägermeister Orange, its new vibrant orange spirit. Created by The Midnight Club, the global campaign runs across social media and OOH, for the next two years. The new campaign, called “Orange by Nature”, centres on a series of films inspired by […]
The Manomasa name was created from a Latin American route: ‘Mano’ is Spanish for hand and ‘Masa’ is the maize dough that’s used to make traditional tortilla chips. Since its launch, the brand has built up a small but dedicated following, who delight in the delicious flavours and exciting textures found across the range. But […]
Lindahls Protein, the high-protein dairy brand, is calling on the nation’s secret dancers to step into the spotlight with the launch of its ‘Good Movers’ competition, offering Brits the chance to win £10,000 cash simply by sharing their favourite spontaneous dance moves. View this post on Instagram A post shared by Peter Lovatt (@drpeterlovatt) This comes following new research of 2,000 UK adults which […]
Even market leaders need to evolve to stay ahead. bluemarlin, the Mumbai- and London-based global brand and design consultancy, partnered with Dabur to refresh two of India’s most iconic household brands – Réal Fruit Power and Red Paste for Teeth & Gums – demonstrating how strategic design and proactive brand curation can drive business growth. Both […]
Müller FRijj encourages customers to lean into absurdity in latest campaign by VCCP Blue Today, the nation’s favourite dairy brand, Müller, is launching a new campaign for FRijj with creative agency of record VCCP Blue ‘Moos in Unexpected Places’. In a world where young men are facing cultural pressures to constantly self-improve and optimise every area of their lives, Müller FRijj […]
#SmilePlease global platform and refreshed global visual identity encourages a positive outlook and spontaneous moments of happiness, reinforcing Mirinda’s commitment to bold, flavorful fun. Today, Mirinda® has unveiled a powerful new global platform ‘Smile Please’ alongside a fresh brand visual identity. The fun and impactful movement is designed to brighten everyday life, spark joy and […]
Burger King UK is launching a campaign positioning the Whopper as the ultimate post-race meal, timed to coincide with the biggest UK marathons. Created by BBH, “Burger King UK Whopper of a Finish” is the second instalment of the burger chain’s “Foodfillment” brand platform, which reaffirms the Whopper as the ultimate food satisfaction. Based on […]